Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Much of the growth in 2024 will be driven by the ‘offsite’ advertising, where the retailers’ data is being used to target ads on the open web and/or CTV devices.” But RMNs need to mature.

Media 123

Media Advertising Agencies Paid Search Agency Forrester 123

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Click here to learn about 2024’s website colors to enhance your website!

Trends 88

Trends Marketing & Strategy Conference Lead Scoring 88

Thinkers360

APRIL 28, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Congratulations to all our Personal Branding influencers who participated! 3 Olesija Saue Personal Branding Agency Maximizer Contact Olesija Saue Score: 62.82 4 William Arruda Contact William Arruda Score: 59.33

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Thinkers360

APRIL 20, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. Congratulations to all our Retail influencers who participated! 3 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 89.16 4 Dr. Ken Ip Score: 31.42 46 Melissa Minkow Contact Melissa Minkow Score: 31.24

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114

CMSWire

JANUARY 26, 2024

Discover the latest content marketing trends shaping 2024: AI's role in content creation, the rise of video consumption and evolving platform strategies. Continue reading.

Trends 139

Trends Content Marketing Content Marketing & Strategy 139

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. In today’s evolving video-centric landscape, consumers are increasingly engaged with more dynamic and interactive ads than ever before, and advertisers can use that to their advantage.

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? 2024 will be all about innovation, authenticity, and connectivity in marketing.

Marketing & Strategy 126

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 126

Convince & Convert

DECEMBER 15, 2023

In this article, we’ve compiled the top five crucial insights for marketers crafting their digital strategies for 2024. In 2024, it’s time to truly know your audience by tapping into data. According to Wyzowl , live video is still an underrated marketing tool, with only 36% of marketers creating live streams for social media.

Rules 147

Rules Planning Brand Identity Branding 147

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Jay Acunzo “In 2024, the creator economy will redefine B2B marketing. Christopher S.

Work Management 140

Work Management Marketing Management B2B Marketing B2B 140

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Like this recent video of residents interacting with the maintenance team. topicals 2024 ✨ A new season of Topicals! The Lion ??

Brand Identity 108

Brand Identity Branding Communities Viral Marketing 108

Bannersnack

MARCH 18, 2024

11 minutes read Last update: 18.03.2024 When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small. Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads.

Facebook 52

Facebook Video Marketing Mobile Advertising Marketing Mix 52

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Congratulations to all who participated! There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics.

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Congratulations to all our Education influencers who participated! 3 SJ White Contact SJ White Score: 54.05 4 Jair Pinto Ribeiro Volvo Group Contact Jair Pinto Ribeiro Score: 51.59

Education 120

Education B2B Thought Leadership Thought Leadership Lead Scoring 120

SocialPilot

APRIL 22, 2024

Best Time to Post Reels on Instagram in 2024 to Boost Engagement Overall, the best day and time to post Reels on Instagram is between 9 AM and 12 PM from Monday to Thursday. 12 Instagram schedulers so you never miss the schedule Discover the top Instagram scheduling tools of 2024 to help you schedule all your posts at the right time.

Best Practices 104

Best Practices Ad Frequency Analytics Demographics 104

PureB2B

JANUARY 18, 2024

Here's how to approach your content strategies 2024 to create relatable content that converts. Content marketing continues to evolve.

Content Marketing 128

Content Marketing Content Marketing & Strategy Marketing 128

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! 3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Pinter Score: 32.79

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This trend will continue to gain momentum in 2024 as advertisers allocate more of their budgets to CTV and OTT advertising.

Marketing AI 108

Marketing AI Advertisements Advertising Trends 108

SocialPilot

JANUARY 4, 2024

Dive with us to see what are the most popular social media holidays in 2024 that you and your team can leverage. But with a holiday for every imaginable term, knowing which to target and what to let go of can boost your organic reach and also save you time and effort.

Social Media 95

Social Media Media Planning Social Marketing 95

Martech

FEBRUARY 7, 2024

Three ways to be more strategic about AI integrations in 2024 No more vague goals Any AI-based marketing effort needs to have specific and clear objectives. The post Why integrations will be critical to AI in 2024 appeared first on MarTech. So how do you make sure your organization is getting the most from AI?

Marketing AI 131

Marketing AI Hubspot Lock-In Marketing Management 131

Sprout Social

JANUARY 29, 2024

In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth.

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. Congratulations to all our Legal & IP influencers who participated! 3 Julie Savarino Contact Julie Savarino Score: 77.19 4 Patrick J. Professor Jason Lau Score: 30.79

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 101

Martech

APRIL 11, 2024

Also interesting, Perplexity has a placeholder where videos will someday be listed. The post ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024 appeared first on MarTech. I also liked the option to view images of the technology stack on the right side of the page. Fuel for your marketing strategy.

Marketing Automation Services 131

Marketing Automation Services Bundling Marketing Management Public Relations 131

SmartBrief - Marketing

JANUARY 26, 2024

The theme of this year’s tech show was “All On,” a play on words that tells me that anything with an on button is getting its moment at the annual gathering of consumer electronics companies, and CES 2024 didn’t disappoint. All of the CES 2024 videos are on demand at videos.ces.tech.

Rules 64

Rules Lock-In Eye-Tracking Demand 64

B2B Marketing Directions

JANUARY 7, 2024

Like many marketers, I used the final few weeks of 2023 to reflect on what happened during the year and plan for 2024. Because of the disruptive events of the past few years, I spent a good bit of time thinking about how this blog needs to change and what the focus of my content here should be in 2024.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics.

B2B Thought Leadership 118

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 118

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. Motion & animation We listed this as a trend in B2B website design for 2023 , but it’s not going anywhere in 2024.

Design 94

Design Trends Marketing Websites B2B 94

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. Congratulations to all our Security influencers who participated! 3 Tom Meehan, CFI CONTROLTEK Contact Tom Meehan, CFI Score: 59.56 4 Mark Lynd Netsync Contact Mark Lynd Score: 59.49 7 Yaroth Chhay ACLEDA Bank Plc.

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

Thinkers360

APRIL 7, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Diversity and Inclusion for 2024. Congratulations to all our Diversity and Inclusion influencers who participated! Westover, PhD Score: 37.16

B2B Thought Leadership 88

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 88

Martech

NOVEMBER 9, 2023

What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. Watch for that to also have an impact on vendor financial viability in 2024. Whether it’s content development or video production , the tools are fast and produce a pretty good output if trained appropriately. In your inbox.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

Sprout Social

FEBRUARY 7, 2024

First launched in 2021, TikTok Promote is an in-app advertising feature that allows users to quickly boost their content and turn their organic videos into ads. These include the number of video views, likes, comments and shares on your video. TikTok’s Commercial Musical Library is a resource for adding music to your video.

Paid Content 116

Paid Content Promotion Budget Programs Copyright 116

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Budget 83

Marketing Budget Marketing Strategy Marketing & Strategy Planning 83

Spiralytics

MARCH 13, 2024

We’ve ranked them according to their subscriber count from 2020 to 2024. Top 20 Most Subscribed YouTube Vloggers in the Philippines (2024) When it comes to digital marketing , Filipino YouTubers can be an ace up your sleeve. She shares her glamorous lifestyle and engaging personality through her YouTube videos.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. Congratulations to all our Supply Chain influencers who participated! 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 4 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 58.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98