Litmus

JANUARY 29, 2024

With artificial intelligence (AI) becoming increasingly prevalent, there’s a growing demand for more human-centric marketing. Keep reading to learn about the importance of personalized emails along with tactics you can apply to your own email marketing program. Last updated January 29, 2024. What are personalized emails?

Personalization 105

Personalization Marketing AI Urgency Marketing Forecasting 105

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. Deloitte forecasts an increase in global consumer engagement with audio entertainment in 2024. trillion by 2030.

Advertising Agencies 74

Advertising Agencies Advertisements Advertising Allocation 74

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

BDB

DECEMBER 4, 2023

Thriving in this dynamic sector means grasping the consumer trends and behaviours set to shape the market in 2024, and beyond. As the leading marketing communications agency for brands in the food and drink space, we’ve curated a wrap-up of the top trends and actionable insights powering innovation in this field.

Marketing AI 26

Marketing AI Trends Paid Search Agency Advertising Agencies 26

Marketri

DECEMBER 19, 2023

Episode #6: Navigating the Future, Generative AI Use Cases & Impact As a CMO deeply entrenched in the dynamic landscape of marketing, I find myself constantly seeking innovative solutions to elevate our strategies, enhance efficiencies, and stay ahead of the curve. Marketers must embrace experimentation and strategic implementation.

CMO 62

CMO Generation Urgency Marketing Privacy 62

Litmus

MARCH 6, 2024

Optimize your emails 9 tips to create high converting emails There are several principles of CCD, all of which can be applied to email marketing. Protect your emails 9 tips to create high converting emails There are several principles of CCD, all of which can be applied to email marketing. Last updated on March 6, 2024.

Design 100

Design Conversion Urgency Marketing Cross-Selling 100

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. The incumbent IT team had signed a two-year contract for Marketing Cloud. If an implementation goes off the rails, the costs go up even higher.

Tips 106

Tips Lead Ranking Paid Search Agency Urgency Marketing 106

Digilant

FEBRUARY 21, 2024

However, in January 2024, Google began phasing out cookies, starting with 1% of users, making the reality of a cookieless future undeniable. — de Leon then challenged the panelist to underscore the urgency of Google’s changes by asking: When will we see third-party cookies completely disappear?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Urgency Marketing 52

B2BMarketing.net

MARCH 19, 2024

How will this impact marketers in the short-term? How will it affect long-term marketing strategies? However, long delays have meant that the sense of urgency has been lost, and the end of third-party cookies just isn’t at the forefront of marketers’ minds right now. No more delays.

Marketing & Strategy 52

Marketing & Strategy Privacy API Ad Exchange 52

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Optinmonster

OCTOBER 24, 2023

Black Friday Marketing Campaigns Perhaps the most important of the Q4 holidays, Black Friday is the day shoppers have been waiting for all year long! How to claim your FREE Holiday Marketing Campaigns? This way, you’ll be able to convert website visitors into paying customers this year without lifting a finger.

Bundling 52

Bundling Mobile Marketing Template Urgency Marketing 52

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Litmus

MARCH 6, 2024

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. A classic example is the infamous “click here”.

Email Marketing 115

Email Marketing Planning Design Mobile Marketing 115

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. 1 — Data-Driven Content Strategy The integration of data analytics into content strategy is a top trend for marketers in 2024.

Marketing AI 142

Marketing AI Trends B2B Marketing Content Marketing 142

Optinmonster

FEBRUARY 15, 2024

By including social proof in your digital marketing, you can convince more of your leads to make a purchase. That’s why all the big brands use social proof on their sites, on their social media, and in their email marketing. For marketers, that means it’s not enough to tell shoppers why you think your product is great.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Sana Commerce

NOVEMBER 28, 2023

Your e-commerce homepage plays a pivotal role in shaping various aspects of your marketing strategy. Use geolocation: If you serve a global or regional market, employ geotargeting to offer products in the local currency or make regional product recommendations. This practice has a substantial impact on boosting purchases.

Optimization 52

Optimization B2B Business Conversion Rate 52

Sprout Social

DECEMBER 19, 2023

Social media marketing professionals aren’t ninjas, gurus or wizards—but they’re also more than just managers. As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort. It can have real, tangible impacts on consumer expectations, market share and of course, marketing careers.

Social Media 101

Social Media Media Paid Social Agency Work Management 101

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Work Management 103

Work Management Privacy Protection Marketing Management Privacy 103

Salesforce Marketing Cloud

JANUARY 5, 2024

What will generative AI mean to small companies in 2024? Will employers address the AI skills gap with any real urgency? We asked artificial intelligence (AI) leaders from Salesforce and beyond to tell us what they see in store for generative AI in 2024. What’s the one thing that could doom AI initiatives?

Marketing AI 64

Marketing AI Enterprise Management Urgency Marketing Lead Ranking 64

Webbiquity

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

Paid Search Agency 190

Paid Search Agency VALS Ads Practices 190

Optinmonster

MAY 9, 2024

For some business owners, email marketing may seem archaic. More specifically, I’ll talk about these 2 topics in detail: Why Email Marketing Is Still Effective How to Build Your Email List (Step-by-Step) Related Content: Email Marketing vs. Social Media: Which One Is Better? Are you looking for new ways to grow your business?

Ad Building 91

Ad Building Ad Exchange List Brokers Email Marketing 91

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. If you have worked in marketing for a while, you know that growing a business organically is tough. It’s hard to create a marketing funnel that flows smoothly from start to finish. What Are Growth Hacking Tools? Pricing Free.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Tools Work Management 86

Sana Commerce

AUGUST 24, 2021

On marketing? But taking a look at what B2B leaders are spending their budget on (and what market analysts project that spend will look like in the coming years) would behoove any organization that hopes to become more agile, streamlined, and resilient. ERP e-commerce integration will be a key growth driver by 2024.

Budget Programs 98

Budget Programs Digital Transformation B2B Forrester 98

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. Read on to learn everything you need to know to become an ABM wiz in no time. What Is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52

Madison Logic

MARCH 26, 2024

As you focus on crafting and distributing content that appeals to buyers’ emotions and, ideally, drives a sense of urgency toward realizing there’s a problem they need to solve, you must also remember that buyers are getting ads and content from competitors, too. With so many messages in the marketplace, it can be difficult to stand out.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals. Why Avoid Email Marketing Mistakes? All in all, email marketing is too significant to be ignored.

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Optinmonster

FEBRUARY 23, 2024

Unsubscribes are a fact of life for email marketers. In this article, I’ll cover all the basics of unsubscribe rates, so you can understand how this metric affects your email marketing strategy. During that same 3-month period, 273 subscribers have opted out of your email marketing list. What Is an Email Unsubscribe Rate?

Tips 64

Tips Opt-out Opt-in Click Rate 64

Optinmonster

JANUARY 22, 2024

Use Keyword Suggestions Leveraging keyword suggestions is a strategic SEO tip to enhance your content marketing strategy. This SEO tip positions you as a thought leader and significantly add to your content marketing and SEO efforts. Words that evoke excitement, urgency, or curiosity can be very effective.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Martech

APRIL 8, 2024

Technological advancements drove this massive shift, changing consumer behaviors and marketers’ relentless pursuit of more effective ways to engage their audiences. Thanks to technology like automation and data analytics, marketers can more easily segment audiences, tailor messages and deliver content that resonates on a personal level.

Loyalty 129

Loyalty Email Marketing Blast Campaigns Marketing Automation Services 129

Single Grain

FEBRUARY 12, 2024

Updated February 2024. As a business owner or marketer who is blogging, your ultimate goal is to get more readers, convert them to more customers, and make more money. Whatever the reason for writing your blog posts, headlines are a crucial element of a successful content marketing strategy.

Click Rate 52

Click Rate Urgency Marketing Copywriting Long Tail Marketing 52

Optinmonster

MARCH 25, 2024

Are you considering investing in video marketing to improve your online brand presence? SimilarWeb’s 2024 findings also show that YouTube is the second most visited website after Google. In the business domain, 90% of marketers use YouTube , making it the most widely used video marketing platform. With over 2.49

Youtube 82

Youtube Ad Building Tips Ad Exchange 82

Single Grain

JANUARY 19, 2024

Updated January 2024. Facebook ad copy is more than just words on a screen; it’s a strategic blend of creativity and marketing intelligence designed to capture attention in a bustling digital environment. It should evoke emotion, whether that’s excitement, curiosity, or a sense of urgency, prompting the reader to take action.

Conversion Rate 98

Conversion Rate Facebook Paid Search Agency Ads 98

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126