Martech

MARCH 7, 2024

Salesforce’s Spring 2024 release brings new features to help brands elevate performance built on the foundation of data, AI, CRM and trust. Cart Calculate API Your developers are going to love this one. Read the full Salesforce Spring 2024 release notes here. Let’s dig into it. This was previously a huge challenge. Get MarTech!

Features 103

Features API Customer Satisfaction User-Generated Content 103

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing AI 125

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 125

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. As email continues to grow and develop into its own medium that’s still one of the marketing channels with the highest return, specialization is essential. We anticipate that this number will only grow in 2024!

Tips 98

Tips Marketing Automation Services Customer Satisfaction Segmentation 98

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. Our technical experts and architects develop solutions with efficiency and measurable value at the forefront. If you haven’t already, please check out the first , second, and third posts in the series.

Automation 105

Automation Personalization Allocation Marketing Management 105

SmartBug Media

APRIL 12, 2024

March 2024 AI Assistant for Engagement, Website Visits, and Lead Generation Ads *available to all Hubs and Tiers HubSpot Update Details HubSpot now offers an enhanced AI Assistant feature within its Ads tool, allowing users to effortlessly generate and modify ad copy tailored for engagement, website visits, and lead generation.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. Motion & animation We listed this as a trend in B2B website design for 2023 , but it’s not going anywhere in 2024.

Design 94

Design Trends Marketing Websites B2B 94

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 100

Social Media Work Management Marketing Management Media 100

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. But what can we expect to see happening in DOOH in 2024 and beyond? Here are my thoughts.

Marketing AI 78

Marketing AI Allocation Mobile Advertising Paid Search Agency 78

ClearVoice

SEPTEMBER 22, 2023

4 Leading Legal Content Ideas for 2024 Consider incorporating these legal content ideas into your 2024 content strategy to step up your marketing game. Easily leverage your collected data to develop relatable stories around real-life cases, rising industry trends, and legal precedents.

Rules 91

Rules Storytelling Content Distribution 91

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Every customer interaction is important, whether on a desktop or mobile device.

B2B Marketing 105

B2B Marketing Trends B2B Planning 105

ClearVoice

SEPTEMBER 22, 2023

While a boon to software users, the fast-paced technological advancement has caused immense pressure for pioneering tech and software companies to be more aggressive in realigning their marketing initiatives in 2024. Lastly, the data you collect from these interactive experiences is gold.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

SmartBug Media

MARCH 7, 2024

February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency. This series will dive into the latest product updates and how they can benefit your e-commerce business.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g., What is AI?

Marketing AI 118

Marketing AI Lead Ranking Work Management Lead Scoring 118

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Digital super-marketer Neil Patel’s recent email to his million-plus subscribers said brand authenticity and consistency are critical for 2024. The key is to ensure a high-quality interaction.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Source Herbert Simon and Allen Newell developed the first artificial intelligence software Logic Theorist in 1956.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Salesforce Marketing Cloud

MAY 9, 2024

Tell me more Show off your AI innovations with the #BuiltWithEinstein Quest Salesforce Admins and Developers can seamlessly embed AI across every Salesforce app and workflow with the low-code tools of Einstein 1 Studio. Plus, you’ll be entered for a chance to win* a Dreamforce 2024 pass or #BuiltWithEinstein T-shirt.

Marketing AI 130

Marketing AI Peer-to-peer Enterprise Management Communities 130

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Outgrow

FEBRUARY 25, 2024

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Source Herbert Simon and Allen Newell developed the first artificial intelligence software Logic Theorist in 1956. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024. From a $207.9

Statistics 52

Statistics Outgrow Resource Management Stats 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever. Writing effective ones will be a key part of the human-to-computer interaction. It saves designers and developers time when accessibility is built into design elements.

Design 72

Design Trends Guidelines Class 72

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

Enterprise Management 52

Enterprise Management CMS Development Work Management Marketing Management 52

Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

B2B Thought Leadership 78

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 78

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

sagefrog

DECEMBER 13, 2023

As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. In fact, according to Sagefrog’s 2024 Marketing Mix Report , 33% of B2B marketers listed in-person tradeshows & events as a top source of marketing leads in 2023. billion in 2023 to $2,031.4

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

ClearVoice

SEPTEMBER 22, 2023

The Top 5 Financial Content Ideas for 2024 Get inspiration from these financial content ideas to help take your marketing strategy to the next level. Interactive simulations on financial topics 25% of Americans say they don’t have anyone to ask for trusted financial guidance.

Marketing AI 52

Marketing AI Marketing & Strategy Work Management Content 52

Navigate the Channel

NOVEMBER 21, 2023

2024 is right around the corner, and the marketing landscape is set to undergo significant changes. In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 In 2024 and beyond, it will continue to be at the forefront of digital marketing strategies.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Oktopost

JANUARY 11, 2024

CRM tools help you manage contacts based on funnel stages, track and analyze interactions, and segment prospects and customers. For example, Oktopost’s social media management platform integrates with various CRM tools so you can follow your prospects’ journey from the moment they interact with your brand online.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

ClearVoice

SEPTEMBER 22, 2023

As we venture into 2024, it’s crucial for industry professionals to stay ahead of the curve by refreshing their content strategies. Discover innovative ideas for your 2024 real estate content strategy, ensuring you’re equipped to make a significant impact in the market and stand out from the crowd. Use the tips below.

Ideal Customer Profiles 52

Ideal Customer Profiles Terms and Conditions Content Bandwidth 52

Only B2B

SEPTEMBER 25, 2023

Must Read: Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide How to Optimize Your Inbound Lead Qualification Process for 2024 Understanding Inbound Lead Qualification Before we dive into the optimization process, let’s grasp the fundamentals of inbound lead qualification.

Lead Qualification 62

Lead Qualification Lead Ranking Sales Qualified Leads Ideal Customer Profiles 62

Hubspot

DECEMBER 12, 2023

But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. Back to You There you have it: seven sales tips to carry with you into 2024. Let's dive in.

Tips 75

Tips High Quality Lead Thought Leadership Lead Scoring 75

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Salesforce Marketing Cloud

JANUARY 29, 2024

Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. While advancement offices will continue to interact with alumni via traditional channels, they won’t be restricted by them. Want to strengthen institution-student connections?

Education 59

Education Trends Ethics Barriers 59

SalesIntel

JANUARY 15, 2024

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. But, to choose the best from the rest, you need to understand the ins and outs of B2B data going into 2024 and beyond. This article covers all that you need to know about B2B data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Paid Search Agency Marketing Qualified Leads 52

Lead Forensics

MARCH 21, 2024

Rehearse the Script: Practice sales scripts to ensure consistency and confidence in customer interactions. By adhering to a structured agenda and avoiding unnecessary tangents, you demonstrate the value of efficiency and professionalism in every interaction. Ready to uncover hidden opportunities and supercharge your sales?

Urgency Marketing 52

Urgency Marketing Creativity Trust Marketing Sales Cycle 52

sagefrog

JANUARY 24, 2024

Explore the top priorities defining B2B marketing success in 2024. Embracing new ideas, technologies, and methodologies is critical to driving positive product development and delivery changes. Ready to dive deeper? The process of launching new products or services involves thorough market research.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62