Salesforce Marketing Cloud

AUGUST 18, 2023

Earn your first Trailblazer Stamp at Dreamforce 2023 Calling all TrAIlblazers! Let’s get ready to experience the magic of AI + Data + CRM at Dreamforce from September 12-14, 2023, in San Francisco or on Salesforce+ , our free streaming service. Unleash greatness at Dreamforce 2023!

Peer-to-peer 98

Peer-to-peer Communities Profiling Rules 98

Trade Press Services

JANUARY 2, 2024

As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!) as businesses around the globe navigated the complex world of marketing.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Sprout Social

MARCH 30, 2023

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. The artificial intelligence chatbot has demonstrated how far AI has come in recent years, captivating consumers as much as C-suite executives.

Marketing AI 120

Marketing AI Peer-to-peer Training Software 120

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Marketing AI 101

Marketing AI Marketing Analytics Tools Generation Planning 101

Hinge Marketing

MARCH 14, 2023

When instability is coming from every direction—the economy, political environment, wars, and the job market—how do consulting firms survive and thrive? Their top concern for 2023? In the figure below, we see that High Growth consulting firms grew four times faster than their Average Growth peers.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Conversica

DECEMBER 20, 2022

2023 Predictions. Here are a few thoughts I had about 2023 related to the economy, Conversation Automation, revenue teams, and more. Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3. That’s the perspective I’ve used to develop our 2023 plan at Conversica. . By Jim Kaskade.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

chiefmartech

NOVEMBER 10, 2022

2023 will be a fascinating but challenging year for marketing. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities. See you then!

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024. This has made for a challenging 2023. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Salesforce Marketing Cloud

FEBRUARY 7, 2024

However, ESG practitioners can tap into generative artificial intelligence (AI) to streamline this operation. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures. billion in 2023 to nearly $65 billion in 2027.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. This is a generation of digital natives who want to conduct most of their research anonymously.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Metadata

AUGUST 15, 2023

1870 Among America’s Fastest-Growing Private Companies Metadata.io , the marketing operating system for B2B, has been named one of the fastest-growing private companies in the United States, ranking 1,870 on the Inc. About Metadata Metadata is the marketing operating system for B2B. Appearing on the Inc. In all, this year’s Inc.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

Salesforce Marketing Cloud

AUGUST 16, 2023

At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Learn MuleSoft skills on Trailhead with new hands-on challenges Get more feedback with Enhanced Quizzes For the first time ever, you can now learn MuleSoft skills and get hands-on experience for free on Trailhead , Salesforce’s online learning platform. Learn MuleSoft skills on Trailhead with new hands-on challenges What is MuleSoft ?

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

Walker Sands

OCTOBER 23, 2023

RSA Conference 2023, held in San Francisco in April, attracted over 40,000 attendees from the global cybersecurity community, including 650+ speakers, 500+ exhibitors and 500+ media members. DEF CON sessions, on the other hand, showed how scammers and hackers can use generative AI.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

QuanticMind

JULY 27, 2023

But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI. But in 2023, there’s a new player in the content creation game, and it has the potential to disrupt just about every aspect of digital advertising: Generative AI.

Marketing AI 52

Marketing AI Paid Content Advertising Agencies Advertisements 52

Martech

SEPTEMBER 27, 2023

They provide great insight into the market and help me as I continue to advise my clients. So, I was pretty excited when MarTech released its 2023 Replacement Survey. I was surprised that 24% of respondents replaced their marketing automation platform most frequently. What is getting voted off the island?

Peer-to-peer 117

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 117

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Trade Press Services

FEBRUARY 19, 2024

In 2023 alone, on average, the U.S. Marketers understand the benefits of publishing bylined articles and other content in trade publications. The American Dream has evolved over time, but it is an integral part of the American ethos. Approximately 44 million immigrants already reside in the United States.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

B2BMarketing.net

MARCH 15, 2024

2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of the word led to rolling eyes and a collective sense of ‘here we go again’. To our surprise, marketing leaders weren’t champing at the bit to share their ideas for applications. So, Ben’s top tip?

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Heinz Marketing

DECEMBER 14, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most marketers are familiar with the best-selling, industry changing The Challenger Sale and The Challenger Customer. Why marketers solve for who’s willing to buy, and why of those willing to buy , only half are willing to fight for it.

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

You expect great things from the largest AI event of the year, and Dreamforce 2023 won’t disappoint. It’s no secret that AI is already transforming industries. But the success of AI depends on an effective data strategy, data governance, and security. Reimagining Analytics for the AI Era AI is changing everything.

Peer-to-peer 105

Peer-to-peer Ethics Enterprise Management Merchandising 105

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. Instead, marketers need to send better emails.

Email Marketing 108

Email Marketing Gartner Peer-to-peer Privacy Policies 108

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Martech

JUNE 13, 2023

If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. As you read this, I will be holidaying in Greece and Thailand. This is the one you need to think about now.

Email Marketing 110

Email Marketing Planning Work Management Marketing Management 110

Seismic

OCTOBER 24, 2023

We just wrapped the first full day of Seismic Shift 2023, and it was one for the books. So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. One key area for that innovation is AI.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Hubspot

FEBRUARY 19, 2024

views on YouTube Pinterest searches for “primal movements” grew 120% from 2022 to 2023 The moves may look goofy, but they target muscles that we normally neglect, enhancing body awareness, agility, and a host of other benefits. You can take care of the logistics and marketing. Strong like an ox. Agile like a hummingbird.

Trends 62

Trends Peer-to-peer Class Advertising Agencies 62

Outgrow

JANUARY 6, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Moe Kiss for our monthly podcast – ‘ Marketer of the Month ’! Using AI in marketing for enhancing advertising efforts in the upcoming years. How the demise of browser cookies has ushered in a Golden Age of digital marketing. About our host:

Marketing AI 52

Marketing AI Paid Search Agency Advertising Agencies Ad Exchange 52

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

PathFactory

MARCH 3, 2023

With 2023 event planning in full swing, I’m reflecting on the virtual and hybrid events I’ve attended over the last three years. The modern marketers I know are much more focused on diligently tracking every dollar spent on events, having efficient growth, and proving ROI. Talk about better use of time, money, and insight.

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

Anteriad

DECEMBER 14, 2022

As B2B marketers, we like to be ahead of the curve and prepared for what’s to come. And, in that uncertainty, marketers will want to protect existing revenue streams. Not all industries or companies will be facing headwinds in 2023, and buying groups are changing. AI is gaining traction in the marketing landscape.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. The three-day summit highlighted the importance of aligning with customers, leveraging emerging technologies like generative AI, and embracing revenue operations (RevOps) as a critical driver of go-to-market (GTM) success.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. The three-day summit highlighted the importance of aligning with customers, leveraging emerging technologies like generative AI, and embracing revenue operations (RevOps) as a critical driver of go-to-market (GTM) success.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. Part 2: Why marketing orgs need to become more like product orgs. Includes peer review.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52