Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams. Digital ownership shifts have diminished marketing’s influence.

Marketing AI 101

Marketing AI Peer-to-peer Paid Search Agency Ads 101

NetLine

NOVEMBER 1, 2021

Artificial Intelligence is one of the most talked-about topics in the world of technology. One search for “artificial intelligence” on Twitter and you’ll be introduced to articles on how AI is shaping the future of healthcare, productivity, art, and food. excelhumor.xlsx (@ExcelHumor) October 25, 2021.

Marketing AI 52

Marketing AI Work Management Marketing Management Peer-to-peer 52

Salesforce Marketing Cloud

JUNE 12, 2023

AI is the future of work Learn AI skills on Trailhead Discover generative AI innovation at Salesforce Be a Trailblazer with AI Skills Quest Artificial intelligence (AI) news is everywhere! Successful AI means enhancing—not replacing—the human workforce.

Marketing AI 98

Marketing AI Peer-to-peer Correlation Lock-In 98

Conversica

MARCH 13, 2019

We’re proud to add yet another AI award to our awards display case at the Conversica HQ! This time, our Conversica Conversational AI Assistant for Business was one of two technologies selected to win an AI award in the Self-Aware category of the 2019 Artificial Intelligence Excellence Awards.

Marketing AI 100

Marketing AI Lead Ranking Peer-to-peer Lead Scoring 100

ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. There are more moving parts than meets the eye, but Salesforce has certainly set the table for a compelling AI-powered GTM automation story.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Sprout Social

AUGUST 21, 2023

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. What are AI ethics?

Marketing AI 89

Marketing AI Ethics Work Management Marketing Management 89

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings. Drive more.

Marketing AI 114

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 114

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Enter the impetus for solving both challenges: artificial intelligence (AI).

Marketing AI 112

Marketing AI Examples Lead Scoring Lead Ranking 112

Martech

FEBRUARY 5, 2024

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. a correct answer to a question). In other words, it ‘hallucinates’ the response.” There is no knowledge of truth there.”

Marketing AI 100

Marketing AI Generation Peer-to-peer Ad Frequency 100

Sprout Social

MARCH 30, 2023

The artificial intelligence chatbot has demonstrated how far AI has come in recent years, captivating consumers as much as C-suite executives. The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR. Suddenly, everyone has the tools to create AI-backed features.

Marketing AI 119

Marketing AI Peer-to-peer Training Software 119

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Salesforce Marketing Cloud

JUNE 15, 2023

What is generative AI? How can Salesforce Developers benefit from generative AI? Generative AI for Salesforce Developers, what does this really mean for you? Let’s explore the fundamental principles of generative AI and what it means for you as a developer in the Salesforce ecosystem. What is generative AI?

Marketing AI 52

Marketing AI Generation Peer-to-peer User-Generated Content 52

Seismic

MARCH 26, 2024

Learn how to decide where training lives and how to incorporate it into your readiness program. And, I’ve seen training and enablement drastically change over the course of the decade. Back then, nearly everyone was in an office and received their enablement through in-person, training sessions.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Marketing AI 96

Marketing AI Marketing Analytics Tools Generation Planning 96

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? The AI Revolution On my way to DC, curiosity got the best of me.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Martech

SEPTEMBER 21, 2023

With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. With AI personality profiling tools, we can become more familiar with an audience, segment or industry before we even engage with it. Here’s what this means for B2B marketing organizations.

Ideal Customer Profiles 107

Ideal Customer Profiles Marketing AI Profiling Personalization 107

Salesforce Marketing Cloud

AUGUST 18, 2023

Dreamforce is the perfect place to deep dive into automation, integration, and AI. Join our keynote to learn how MuleSoft’s hyperautomation platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.

Automation 98

Automation Peer-to-peer API Communities 98

Salesforce Marketing Cloud

FEBRUARY 12, 2024

The Salesforce job market is only growing, powered by AI. AI and data skills A few years ago, we’d have said AI and data were critical skills for a few specific roles. Make sure you’re up-to-speed on these crucial AI and data skills. It’s how you can write a sales email based on templated prompts.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Martech Advisor

MARCH 20, 2020

Marketing is evolving yet again. Digital marketing has become mainstream and unscalable. Face-to-face sales are practically impossible, and artificial intelligence (AI) is taking over analytical decision-making, says, Paul Odnoletkov, Marketing Director Grapevine6. Marketing AI Applications.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

Salesforce Marketing Cloud

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? While AI-powered tools are great at projecting confidence and certainty in their responses, chances are you know little about the origin of the AI’s data. So, where is your AI data coming from? Data traceability is super important. No, it’s all the ingredients.”

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

ClickZ

JUNE 17, 2020

30-second summary: It’s been a wild year for marketers all around the world as they struggled to adapt to the rapidly changing world impacted by the COVID-19 pandemic. . In a post-COVID-19 world, we’re expecting to see more and more marketers use this technology to thrive during a crisis. . The role of AI during COVID-19.

Advertisements 124

Advertisements Advertising Peer-to-peer Ethics 124

Hinge Marketing

FEBRUARY 16, 2022

This year’s study showed that while marketing budgets have stabilized after a rapid ascent last year, high growth AEC firms are introducing new digital techniques into their repertoire to help stimulate growth. They also use technology to track their marketing and business development activities more frequently than their counterparts. .

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Salesforce Marketing Cloud

MARCH 19, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Customer Experience Matrix

DECEMBER 13, 2020

but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news. I have a list of long-running stories that I follow, and keep an eye out for items that illuminate them. I’ll share some of those below. Watch this space.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Seismic

APRIL 16, 2024

In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic change. The survey also found that 58% of marketers and 53% of customer success teams use enablement technology, demonstrating the growth of enablement tools beyond sales departments.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Salesforce Marketing Cloud

FEBRUARY 7, 2024

However, ESG practitioners can tap into generative artificial intelligence (AI) to streamline this operation. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures. What is generative AI for ESG reporting?

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Adobe Experience Cloud Blog

JULY 26, 2018

Your peers are drilling too, so you assume there’s value. That is the state of artificial intelligence (AI) in the marketing industry. In Widen’s 2018 Connectivity Report , we found that marketers are seriously confused about AI, yet have a giant appetite for it. Seemingly, marketers are behind.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Sana Commerce

JUNE 17, 2022

But, contrary to films like Terminator or I, Robot, AI is not some futuristic tool that spells our doom. No, AI is a system of tech that we already have and is getting more useful every day. From voice assistants like Siri to algorithms for music recommendations on Spotify, AI is used continuously to make our lives better.

Marketing AI 52

Marketing AI Work Management Marketing Management Peer-to-peer 52

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. Join the group to register!

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

ClickZ

AUGUST 10, 2020

Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Dynamic, data-driven, automated creative.

Marketing AI 141

Marketing AI Advertisements Advertising Terms and Conditions 141

Salesforce Marketing Cloud

OCTOBER 19, 2023

AI vs. human? The general consensus is that AI will create more jobs than it kills. The thinking is that it’s an individual’s lack of AI skills, not the technology itself, that jeopardizes jobs. That said, here are four things you can do to make yourself more valuable to your employer in this age of data and AI.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Martech

FEBRUARY 21, 2024

In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues. Defining the retention stage To start, let’s more clearly define what we mean by retention.

Marketing AI 93

Marketing AI Optimization Allocation Customer Satisfaction 93

Conversica

SEPTEMBER 13, 2022

AI in Marketing. We’ve been hard at work over the past several months, creating a space for our customers to connect with their peers, join discussions, share industry best practices, and learn new ways to elevate their businesses with Conversica. We are excited to announce that the Conversica Community is live! Write a post.

Marketing AI 52

Marketing AI Peer-to-peer Communities Marketing 52