Salesforce Marketing Cloud

NOVEMBER 7, 2022

Tiffany has been recognized by her peers and the Trailblazer Community as a leader who’s passionate about moving the community forward. Tiffany has been recognized by her peers and the Trailblazer Community as a leader who’s passionate about moving the community forward. Program overview. Connect with Trailblazers from anywhere.

Peer-to-peer 98

Peer-to-peer Work Management Marketing Management Multi-Channel 98

Martech

NOVEMBER 9, 2023

The 2023 Marketing Data Impact Report from Anteriad surveyed over 300 marketers to uncover which tactics are delivering results when it comes to targeting, converting, and proving marketing’s value. Discover what tactics are driving growth and where peers are investing this year.

Peer-to-peer 98

Peer-to-peer Intent Data High Quality Lead Marketing & Strategy 98

ANNUITAS

FEBRUARY 7, 2023

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Organizations that invest during these periods significantly outperform their peers. rooting this Engine in customer journey and 3.)

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Hinge Marketing

MARCH 14, 2023

Their top concern for 2023? In this article, we highlight a few of the findings from the 2023 High Growth Study: Consulting Edition by outlining the four key advantages of High Growth consulting firms that helped cement their path to growth and profitability. We call these organizations “High Growth Firms.”

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

chiefmartech

NOVEMBER 10, 2022

2023 will be a fascinating but challenging year for marketing. We’ll be able to share the answers to these questions and many more when you join us for Martech for 2023: The (Really) Big Picture on December 6 — register for free now. Martech stacks are consolidating under economic pressure. See you then!

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Litmus

MAY 26, 2023

As email marketing professionals, we recognize the importance of sharing our experiences and techniques with our peers. The 2023 State of ESPs report is a prime opportunity to cultivate this collaborative spirit: it’s one of the aspects I personally cherish the most about the email geek community, which I’ll share more about below.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Conversica

DECEMBER 20, 2022

2023 Predictions. Here are a few thoughts I had about 2023 related to the economy, Conversation Automation, revenue teams, and more. Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3. That’s the perspective I’ve used to develop our 2023 plan at Conversica. . By Jim Kaskade.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Convert

JANUARY 20, 2023

Google announced that Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Backed by Akamai and a super proactive global support team that is up to 10x faster than its peers ( Based on Zendesk data ), Convert has a legacy of not letting its users down. So now what? But… Let’s Talk Details Now.

Optimization 116

Optimization Peer-to-peer Google Paid Search Agency 116

ClearVoice

MARCH 6, 2023

Additionally, we’ll look at what to expect in 2023 and beyond, and how to prepare for your financial future. What lies ahead for freelancers The emerging macroeconomic picture for 2023 isn’t exactly pretty. What is the gig economy? Its roots date back centuries, but the term is pretty recent. billion freelancers. That is 46.4%

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Hinge Marketing

JANUARY 10, 2023

By contrast, their No Growth peers showed an average profit of less than 10%. The battle for top talent continues to rage on. And, as if that weren’t enough, firms are faced with the prospect of working with clients who have increased expectations around digital engagement. These are indeed challenging times for professional services.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Convince & Convert

NOVEMBER 16, 2023

My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? I’ve been fortunate enough to be in the content world for just over a decade. I may have gotten my start in social, but I know what fed the machine. The challenge?

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Metadata

AUGUST 15, 2023

I feel proud seeing our name next to our fast-growing private company peers, especially as we’ve continued to define and build the Marketing OS.” 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges.

Peer-to-peer 52

Peer-to-peer Customer Satisfaction Conference Communities 52

Porch Group Media

OCTOBER 24, 2022

Take a look at some of these top email marketing statistics: Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. Take a look at some of these top email marketing statistics: Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. Today, email is more vibrant than ever.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Content Marketing Institute

MARCH 22, 2023

How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Tech marketers, take note. Continue reading →

Peer-to-peer 126

Peer-to-peer Content Marketing Research Advertising Benchmark 126

Martech

APRIL 4, 2023

If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey. More maestros promoted. The four marketing technologist roles in MOPs. Why we care.

Peer-to-peer 119

Peer-to-peer Work Management Paid Search Agency Customer Surveys 119

Trade Press Services

JANUARY 2, 2024

As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!) as businesses around the globe navigated the complex world of marketing.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. There are more moving parts than meets the eye, but Salesforce has certainly set the table for a compelling AI-powered GTM automation story.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. Note: Gartner and Peer Insights are registered trademarks of Gartner, Inc. We achieved an overall customer rating of 4.4

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

LeanData

JANUARY 5, 2023

So what can SaaS companies really expect from buyers in 2023? If you Google “2023 SaaS Buying Trends,” in 0.34 Trend #1 – SaaS Spending Will Decline in 2023. While some optimists are predicting an increase in software spend, most industry pros indicate that SaaS spend actually will decline in 2023, and here’s why.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Want to know why? You can catch the full report here. And you’re not wrong.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Madison Logic

JUNE 15, 2023

The recognition includes the Momentum Leader for “Account-Based Orchestration Platforms – Overall” which reflects the company’s high user ratings and positive movement over the last year.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

The recognition includes the Momentum Leader for “Account-Based Orchestration Platforms – Overall” which reflects the company’s high user ratings and positive movement over the last year.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Martech

DECEMBER 19, 2022

With B2B buyers and buying teams spending more time doing their research online and through peer networks, sales has less access to buyers. You wholeheartedly believe it is required in every recipe, but you’re not always sure of the right amount or when to apply it. What can GTM leaders do now to get more value from intent signals?

Intent Data 120

Intent Data Intent Marketing Analytics Tools Intent Signal 120

Madison Logic

DECEMBER 14, 2022

NEW YORK, NY – December 14, 2022 – Madison Logic , the leading global digital Account Based Marketing (ABM) platform, today announced that it received 16 badges across multiple categories in the G2 Winter 2023 Grid®. Madison Logic was named a Leader across three categories in the G2 Winter 2023 Grid: Account-Based Advertising.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. “We

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

ANNUITAS

NOVEMBER 29, 2023

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage. Maybe that’s the point. Some of this is on them.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Martech

AUGUST 7, 2023

B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. The survey found a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023. Customers want to do business with people they already know.

Purchase 96

Purchase Peer-to-peer B2B Cross-Selling 96

Salesforce Marketing Cloud

AUGUST 16, 2023

At Dreamforce 2023 , we’ll help you take your field and customer service strategy to the next level — with AI, customer data, and a unified customer relationship management (CRM) platform. Join us (in San Francisco or on Salesforce+ ) for three jam-packed days of learning, networking with peers, and fun. With a little help from AI.

Peer-to-peer 98

Peer-to-peer Service FAQ Broadcasting 98

The Lead Agency

FEBRUARY 8, 2023

B2B buyers across industries are looking for ease of access to product information and validation from peer reviews. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

B2B Marketing Directions

FEBRUARY 5, 2023

Source: Analytic Partners Analytic Partners , a provider of marketing optimization solutions, recently published an ebook that offers marketers five recommendations for addressing the economic uncertainty that's likely to exist for much of 2023. The risk of a recession in the U.S. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 83

Communities Peer-to-peer Thought Leadership Webinar Metrics 83

PathFactory

FEBRUARY 1, 2023

February 1, 2023 – Toronto, CANADA – Today PathFactory, the B2B Intelligent Content Platform, announced it has been recognized by TrustRadius with three 2023 Best Of Awards in the Best Feature Set, Best Value For The Price, and Best Relationship categories. Visit PathFactory.com to learn more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

illumin

NOVEMBER 1, 2023

We got to spend the whole week meeting with industry experts and peers over a fresh iced-coffee at our activation space, brewed in partnership with Caribou Coffee. illumin was thrilled to be a part of such an amazing event with dozens of featured speakers, unique brand activations, and access to some of the industries brightest minds.

Advertisements 52

Advertisements Advertising Peer-to-peer Ad Exchange 52

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? The most recent version for the Fall of 2023, polled 316 respondents, of which about 96% hold titles of vice president or above. The CMO Survey: 9.2% of revenue.

Marketing Budget 91

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 91

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Hinge Marketing

MARCH 9, 2023

Now in its eighth edition, the 2023 High Growth Study: Accounting & Financial Services Edition provides much needed insights into the best path forward. For many firms, this year is a chance to build a new foundation, putting in place the marketing systems and procedures that will drive success in 2023 and beyond.

Work Management 70

Work Management Marketing & Strategy Peer-to-peer Marketing Management 70

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Learn MuleSoft skills on Trailhead with new hands-on challenges Get more feedback with Enhanced Quizzes For the first time ever, you can now learn MuleSoft skills and get hands-on experience for free on Trailhead , Salesforce’s online learning platform. Learn MuleSoft skills on Trailhead with new hands-on challenges What is MuleSoft ?

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142