Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Below are our predictions for digital media and other adtech trends. As budgets tighten, advertisers will need to become more efficient with their buys and have smart data strategies. But how will marketers ride this wave?

Advertising Agencies 112

Advertising Agencies Advertisements Advertising Paid Search Agency 112

SmartBug Media

NOVEMBER 9, 2023

October 2023 Age Gating: SMS Marketing for Alcohol Brands and Merchants Learn More > Klaviyo Update Details Unlock SMS marketing for alcohol brands and merchants with Klaviyo’s Age Gating solution. Our team of experts can provide timely, efficient, and cost-effective solutions to ensure your digital transformation today.

Product 59

Product SMS Advertising Agencies Paid Search Agency 59

Salesforce Marketing Cloud

MARCH 7, 2023

From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements! Complete at least one or all eight of the quest trailmixes by March 31, 2023, at 11:59 p.m.

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

SmartBug Media

NOVEMBER 9, 2023

Get ready to stay ahead and take your digital and inbound marketing strategy to the next level! October 2023 Instagram First Comment Support *Available to Marketing Hub Pro+ customers Learn More > HubSpot Update Details With First Comment Support, you can schedule the first comment on your Instagram posts.

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

Martech

MAY 16, 2023

That doesn’t mean we’ve abandoned our multi-faceted digital environments. There was, however, something of a deceleration in digital transformation (after the insane acceleration of 2020), arguably leading to the retrenchment we saw in a number of marketing tech companies that had perhaps grown too fast. Get MarTech!

Customer Surveys 91

Customer Surveys API Digital Transformation Budget Programs 91

Sana Commerce

APRIL 17, 2023

Sana Commerce is proud to announce our new partnership with Great Innovus , an award-winning service provider committed to digital transformation through innovative technology solutions. This partnership will provide integrated, reliable, and efficient e-commerce to a greater base of Microsoft Dynamics 365 Business Central Customers.

Digital Transformation 52

Digital Transformation eCommerce Transparency Distribution 52

SmartBug Media

JULY 20, 2023

Get ready to stay ahead and take your digital and inbound marketing strategy to the next level! These additions allow users to generate and edit titles, meta descriptions, email copy, CTA copy, social media captions, and sales emails quickly and efficiently. This update aims to make the page editing process more seamless and efficient.

Hubspot 52

Hubspot Industry CMS Product Work Management 52

Hinge Marketing

MARCH 14, 2023

Their top concern for 2023? In this article, we highlight a few of the findings from the 2023 High Growth Study: Consulting Edition by outlining the four key advantages of High Growth consulting firms that helped cement their path to growth and profitability. Over 300 consulting firms participated in this year’s study.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

SmartBug Media

SEPTEMBER 15, 2023

Get ready to stay ahead and take your digital and inbound marketing strategy to the next level! INBOUND 2023 SMS Messaging Roundup *SMS is available as an add-on at Marketing Hub Pro+ **SMS is only available to U.S. The introduction of these beneficial and time-efficient features to HubSpot's AI arsenal is truly remarkable.

Hubspot 59

Hubspot CMS Development Marketing AI Product 59

SmartBug Media

AUGUST 16, 2023

Get ready to stay ahead and take your digital and inbound marketing strategy to the next level! These versatile templates cater to a range of needs, from "Abandon cart" and "Email drip campaign" to "Product launch" and "Re-engagement", thereby facilitating more effective and efficient campaign management.

Hubspot 52

Hubspot Product Work Management Multi-Channel 52

SmartBug Media

JUNE 9, 2023

May 2023 New Partner Integration: Buy With Prime Learn More > Klaviyo Update Details This integration enables Klaviyo users to sync their Buy with Prime order and customer data for a more comprehensive view of each customer, allowing businesses to provide targeted communications, nurture relationships, and drive repeat purchases.

Product 52

Product Advertising Agencies Marketing Management SMS 52

Martech

DECEMBER 28, 2022

MarTech’s predictions for 2023 continue below. AI for improved experience and operational efficiencies. In 2023, companies will use advanced analytics, often powered by AI to scale it, to make better use of their customer data. How will bots help marketers in the year to come? Dig deeper: Let’s chat about this product. “In

eCommerce 104

eCommerce CMS Development Marketing AI SMS 104

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. And social data is at the center of many marketing transformations. Writer Writer is a writer’s assistant for marketing teams, making it easy to efficiently collaborate on content. Sign up for a free 30-day trial today.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

SmartBug Media

JULY 20, 2023

June 2023 NEW Product Reviews Powered by Klaviyo Learn More > Klaviyo Update Details 95% of consumers read reviews before purchasing a product or service. June 2023 Klaviyo Expands Into Wellness Vertical Learn More > Klaviyo Update Details Are you a health and wellness business offering client-based services?

Product 52

Product Advertising Agencies Verticals Template 52

SmartBug Media

JUNE 9, 2023

Get ready to stay ahead and take your digital and inbound marketing strategy to the next level! SmartBug's Impact At SmartBug, we understand the importance of efficiency and productivity for our clients. May 2023 Edit Subscriptions With HubSpot Payments *available to all Payments customers **HubSpot Payments is available to U.S.

Hubspot 52

Hubspot CMS Development Enterprise Management Product 52

Only B2B

AUGUST 21, 2023

Key Data Hygiene Challenges Faced by Businesses The challenges of data hygiene, such as duplicate entries, inconsistent formatting, and incomplete information, hinder operational efficiency and decision-making. The utilization of AI-based solutions enhances the efficiency of data cleansing processes.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

SmartBug Media

MARCH 2, 2023

Get ready to stay ahead and take your digital marketing strategy to the next level! February 2023 Advanced Marketing Reporting Who this applies to: To use both multi-touch revenue attribution and customer journey analytics, you need Marketing Hub Enterprise. Available on all Sales Hub & Service Hub plans.

Hubspot 52

Hubspot Multi-Touch Attribution Enterprise Management Product 52

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game. AI and Machine Learning Another key trend for 2023 is the increasing use of AI and machine learning in MarTech.

Trends 59

Trends Privacy Gartner Advertising Agencies 59

Salesforce Marketing Cloud

DECEMBER 13, 2022

Challenging economic conditions mean that organizations should focus on cost efficiency and service productivity. One thing rings true: Digital transformation is helping service organizations deliver success now with personalized and empathetic interactions with their customers. With this comes the need for efficiency.

Service 98

Service Planning Personalization Peer-to-peer 98

LeanData

JANUARY 5, 2023

So what can SaaS companies really expect from buyers in 2023? If you Google “2023 SaaS Buying Trends,” in 0.34 Trend #1 – SaaS Spending Will Decline in 2023. While some optimists are predicting an increase in software spend, most industry pros indicate that SaaS spend actually will decline in 2023, and here’s why.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

Marketing Analytics Tools 114

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 114

Zoominfo

FEBRUARY 15, 2023

As a result of this shift, efficient, cost-effective prospecting has become vital. To learn more about how ZoomInfo is helping sales, marketing, and talent acquisition professionals hit their number, and how we can help you hit yours, download the 2023 ZoomInfo Customer Impact Report.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

Aberdeen

APRIL 26, 2023

Why do some businesses cling to legacy systems and technology in an era when smarter, more efficient alternatives could save money and boost productivity? However, Aberdeen’s research shows that only 35% of companies are fully satisfied with their ability to use data to make effective decisions (n=584, Source: Aberdeen, April 2023).

Work Management 98

Work Management Marketing Management Business Digital Transformation 98

B2BMarketing.net

NOVEMBER 6, 2023

Additionally, they stressed that Ai will have an impact on creativity, productivity and efficiency, but there needs to be ethical considerations with all these technological advancements. Some key trends going into next year included a rise of the partnership ecosystem, digital transformation 2.0, Fancy watching a few of these?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. Keeping up with the latest market trends and adopting a data-driven approach Businesses must be proactive in the fast-paced digital marketing landscape. In conclusion, marketers face numerous challenges and opportunities as we head into 2023.

Marketing AI 52

Marketing AI Advertising Agencies Marketing Budget Marketing & Strategy 52

Martech

AUGUST 23, 2023

At the forefront is the sweeping digital transformation across industries. These catalysts, from global digital shifts to regulatory mandates, have shaped the martech landscape, influencing its trajectory and businesses’ choices. Moreover, a strategic approach to martech ensures cost efficiency.

Work Management 95

Work Management Marketing Management Digital Transformation Customer Satisfaction 95

Choozle

MARCH 27, 2024

According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. Create efficiencies with Consolidation and Frequency control Where numerous streaming platforms and devices vie for viewers’ attention, Choozle provides advertisers with a centralized hub to manage their campaigns seamlessly.

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

chiefmartech

JANUARY 25, 2023

Today, that search generates 175,000 results, including a bunch of great job opportunities: Keep in mind, if you’re reading this post some time in the future, January 2023 was a month of major tech layoffs. We’re just getting started. But for already being 14 years into the commercial Internet revolution, it seemed pretty sparse.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Further, AI-driven marketing automation is assisting marketers in increasing speed and efficiency. Building chatbots Chatbots are a compelling AI use case in marketing.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Strategy 127

Valasys

AUGUST 29, 2023

August 29, 2023, New Jersey: OpenAI, a trailblazer in artificial intelligence technology, has unveiled a groundbreaking solution to meet the demands of the corporate landscape. With unrestricted, high-speed access to GPT-4, processing tasks are executed with unmatched efficiency.

Enterprise Management 52

Enterprise Management Marketing AI Privacy Work Management 52

Seismic

JANUARY 18, 2024

Shift into the new year Last October, more than one thousand enablement experts and professionals gathered in San Diego for Shift 2023 , Seismic’s annual enablement conference. In today’s landscape, digital transformation is synonymous with organizational evolution.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Salesforce Marketing Cloud

FEBRUARY 14, 2023

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. IT teams continue to face technology and process challenges as they work to streamline their digital transformations.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Valasys

MARCH 21, 2024

The Strategic Imperative of Data Center Transformation Data center transformation is a strategic overhaul involving the modernization and optimization of infrastructure, applications, and services within a data center. AI-driven data center management ensures efficient utilization of resources and proactive issue resolution.

Enterprise Management 40

Enterprise Management Marketing Management Allocation Planning 40

chiefmartech

NOVEMBER 21, 2022

.” The competitive drive for digital capabilities is why companies keep adding new SaaS apps to their stacks — even at the same time that they are removing others that are redundant or underutilized. From a survey of 743 IT professionals in the BetterCloud report, 58% of them expect IT’s budget to grow in 2023.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Sana Commerce

MARCH 24, 2023

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. In an industry as saturated as this one, it is necessary to stay ahead of the trends to remain competitive.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

Bannerflow

JANUARY 11, 2023

of all Out of Home ads, a figure that is set to rise to 38% by 2023. In 2021, according to Statista , global programmatic advertising spend reached $418 billion as advertisers looked to leverage the dynamic and efficient digital advertising format. In 2019, DOOH accounted for 28.3% What are the benefits of DOOH advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Mobile Advertising 52

Sana Commerce

NOVEMBER 10, 2023

I Today, it’s become common to hear the phrase digital commerce in conversations about digital transformation and e-commerce. But how is digital commerce different from e-commerce, exactly? In our complete guide to digital commerce, you’ll learn just that. 45 minutes to SEO success.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52