Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. Key takeaways So what can we learn from this case study? Get MarTech! In your inbox.

Case Studies 74

Case Studies Case Study Studies Buy 74

Contently

DECEMBER 26, 2022

As we look ahead to 2023, these are the top metrics categories to have on your radar. Blogs are typically top of the funnel, whereas case studies thrive at the bottom of the funnel. In that case, it could indicate this type of content is particularly effective in lead generation.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Spiralytics

JANUARY 11, 2023

Well, that’s going to change this 2023. Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. But in case it didn’t work, then you need to come up with more interesting ideas.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

ClickDimensions

FEBRUARY 15, 2023

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Convince & Convert

APRIL 25, 2024

In 2023, user demand for gated B2B content rose 14.3%. In 2023, this figure rose to 35%. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. hours in 2023, a 2.5 So why are we talking about case studies? hour expansion.

B2B 157

B2B Case Study Case Studies Content 157

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. If you haven’t reserved your spot, these 8 B2BMX 2023 highlights might persuade you to book some last-minute travel. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m. to 11:55 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Top Rank Marketing

AUGUST 2, 2023

Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! 2023 B2B Influencer Marketing Research Survey Share Your Insights Now At TopRank Marketing, we boast deep roots in SEO and content marketing. To truly understand its effectiveness and impact, we need your valuable insights.

Customer Surveys 86

Customer Surveys B2B Marketing B2B Marketing & Strategy 86

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Ad Agencies Work Management 109

ClearVoice

NOVEMBER 25, 2022

To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Let’s get started. AI-assisted content.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Litmus

AUGUST 31, 2023

Let’s hop in and check out all the latest and greatest headlines in email in August 2023! This email security vendor is leaving 2M domains open to phishing hacks, according to a recent study. Not like your IRL friends who keep joking you’re a spammer (unless you are, in which case, we’re swiping left).

Email Marketing 83

Email Marketing Phishing Domain Amazon 83

Litmus

MARCH 29, 2023

Read on for the biggest headlines shaping the email industry in March 2023. We’re collecting responses for the 2023 State of Email Design report , and there’s still time to get yours in! Email Client Market Share Here are the top 10 most popular email clients from February 2023 (source: Litmus’ Email Client Market Share ).

Email Marketing 86

Email Marketing Phishing CAN-SPAM Buzz 86

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing AI 80

Marketing AI Advertising Agencies Planning Broadcasting 80

Launch Marketing

MARCH 2, 2023

In the B2B space, LinkedIn is, in most cases, always a good option for you. The users are already in the right mindset, and not just scrolling for pleasure, which is more often the case on other platforms. The post Why You Need LinkedIn Ads as a B2B Marketer in 2023 appeared first on Launch Marketing.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

SmartBug Media

JANUARY 16, 2023

For B2B companies, 2022 was one for the books—and, unfortunately, there’s no guarantee that 2023 will be any easier. The B2B winners of 2023 will be the businesses that prioritize their inbound marketing strategies and align them with their target personas. Create a case study and ask to interview the client. You made it!

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Marketing AI 74

Marketing AI Advertising Agencies Planning Broadcasting 74

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If None of us are too cool for school in 2023.

Trends 111

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 111

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

Studies 130

Studies Peer-to-peer Sample Digital Transformation 130

Optinmonster

DECEMBER 19, 2023

A study by Omniconvert found that the average churn rate in eCommerce ranges from 62–82%. In most cases, hiring contractors costs you way less than paying a full-time employee. Sign Up with OptinMonster The post 7 eCommerce Business Challenges in 2023 and How to Solve Them appeared first on OptinMonster.

eCommerce 84

eCommerce Marketing Management Business Budget Programs 84

Blue Flame Thinking

MARCH 7, 2023

The platform’s team considers criteria like the variety of digital marketing services offered, client reviews, case studies, past recognitions, and more. The post BFT Recognized in 2023 as a Top Agency Through Clutch Awards appeared first on Blue Flame Thinking.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Case Study 52

RDIGS

JUNE 13, 2023

Updated May 2023: The results of your content mostly depend on the quality of your B2B content marketing strategy. B2B marketing strategies for 2023 Here are some effective B2B content marketing strategies that you can implement in 2023: 1.Buyer Create detailed buyer personas to tailor your content specifically to their needs.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. Many advertisers I work with are scared of entering a conversation that could be critical of their brand, instead of seeing it as a chance to state your case. Redditors are inherently curious.

Research 146

Research Loyalty Case Studies Communities 146

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. To help your company build practical and long-standing client retention strategies in 2023, here are some proven approaches to get started.

Tactics 234

Tactics Effectiveness B2B Marketing Management 234

Navigate the Channel

MAY 18, 2023

He builds the case that a well-defined, distinct message allows customers to understand what you—or your products and services—can do for them. Takeaway Tidbit: “Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda.”

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

FunnelEnvy

JUNE 26, 2023

In the middle of 2023, it’s safe to say content marketing is no longer the innovative, groundbreaking strategy it was ten or even five years ago. Depending on your relationship with the clients you speak with and the nature of the conversation, you could publish the conversation as a case study in audio or video format.

Marketing Budget 70

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 70

LeanData

JANUARY 5, 2023

So what can SaaS companies really expect from buyers in 2023? If you Google “2023 SaaS Buying Trends,” in 0.34 With so many predictions and self-serving studies floating around the web, I set out on my own quest to uncover truth from wishful clickbait. Trend #1 – SaaS Spending Will Decline in 2023.

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

seo.co

JANUARY 1, 2023

In some cases, they might serve as impromptu guest posts on other blogs with a great deal more authority. In Studies, Users Overwhelmingly Responded More to Visual Content. The post Are Infographics Still Valuable for SEO in 2023? Traction is important online, and this is one of the best ways to gain some.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Hubspot

APRIL 11, 2023

Below, we’ll explore the factors that lead salespeople to quit, the sales landscape in 2023, and how you can retain top talent. How to Minimize Churn in 2023 Are salespeople leaving or staying at their jobs? How to Minimize Churn in 2023 Reducing attrition in your sales organization involves closely examining your culture.

Burn Rate 84

Burn Rate Gartner Churn Rate Lead Scoring 84

Rev

AUGUST 30, 2023

7 sales enablement best practices for 2023 Now more than ever, investing in effective sales enablement processes can be the difference between a business’s survival or failure. According to a HubSpot study, 60% of prospects only want to engage with sales after they’ve researched and shortlisted all of their options.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Martech

JUNE 3, 2024

Comparing public SaaS company financial reports from 2023, vertical SaaS grew by 17%, while horizontal SaaS grew by 18% — virtually the same. Their marketing is also highly specific, using industry-specific language, terms, regulations and use cases. Here’s how to attract vertical buyers to your horizontal software and succeed.

Verticals 119

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 119

Sword and the Script | B2B

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? The most recent version for the Fall of 2023, polled 316 respondents, of which about 96% hold titles of vice president or above. The CMO Survey: 9.2%

Marketing Budget 97

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 97

NetLine

APRIL 11, 2023

Introducing the 2023 State of B2B Content Consumption and Demand Report for Marketers B2B content consumption continues to surge. This case study featuring our client Mercer US Health is a perfect example of this.) What we’ve found, however, is that buyers are ready, so long as you’re studying the right signals.

Demand 52

Demand B2B Webinar Metrics Intent 52

Salesforce Marketing Cloud

DECEMBER 13, 2022

The 5th edition of the State of Service is Salesforce’s largest service study to date — a deep dive into trends that service organizations must consider when building their customer service strategies. Here are three things you need to know when building your 2023 service plans. The future of customer service as we know it.

Service 98

Service Planning Personalization Peer-to-peer 98

SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. Some event platform providers have templates tailored to life science companies that have all the features you need to create successful events that work for your specific use case. Case studies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

Top Rank Marketing

DECEMBER 6, 2023

You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report. It’s data-packed 39 pages are rich with survey insights, case studies from B2B brands, top influencer marketing predictions, and much more.

B2B Marketing 126

B2B Marketing Enterprise Management B2B Work Management 126

Hubspot

JANUARY 5, 2023

Here, I spoke with Mike about how the software buyer's journey has changed, according to new data from G2's 2022 Buyer's Behavior Report — plus, how your sales strategy should pivot in 2023 to meet new buyers' expectations. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. Let's dive in.

Top of Funnel 77

Top of Funnel Buyer's Journey SMB Peer-to-peer 77

Online Marketing Institute

AUGUST 17, 2018

Invalid e-mail Weekly updates As published Learn Topics Certifications Series Events Blog About About OMI For Business Pricing Instructors Support Contact Us FAQs ©2023 Tirta, LLC, inc. Sign up to receive digital marketing news and special offers from OMI. All rights reserved.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. billion by 2023. Also according to an eMarketer study, the median email marketing ROI is 122%.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52