KoMarketing Associates

OCTOBER 5, 2022

Vidico recently published the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers , 19% of social media marketers, and 12% of performance marketers now rely on video. At the time of the report, YouTube followed slightly behind social media.

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

Convince & Convert

APRIL 25, 2024

Full report goes live next week. Improve Engagement By Using Buyer-Level Intent Data In 2022 , we noted that 33% of B2B buyers indicated that they would be in the market to make additional investment within the next 12 months. hour narrowing of The Consumption Gap in 2022. Do you have a problem with gated content?

B2B 153

B2B Case Study Case Studies Content 153

KoMarketing Associates

APRIL 19, 2023

Statistics derived from the survey indicated that marketing spend on brand building, the customer experience , and CRM is projected to fall by about 50%, compared to data from last year’s report. in February 2022. who stated that they were focused on managing the present back in February 2022. This is an increase from the 64.3%

Budget Programs 223

Budget Programs Marketing Report Spending Marketing Management 223

Biznology

JANUARY 13, 2022

Let’s review the options lined up for 2022, pull together our travel budgets, and keep our fingers crossed. One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician.

Conference 197

Conference B2B Forrester Marketing Management 197

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Report: What’s Working in Email Marketing Click To Tweet.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

KoMarketing Associates

SEPTEMBER 20, 2022

2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years. 2022, respondents stated that they are dedicating 8.9% 2022, respondents stated that they are dedicating 8.9% As of Sept. of their marketing budget to analytics. As of Sept.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

MAY 4, 2022

DemandGen recently published the “2022 Content Preferences Survey Report,” and statistics indicated that the majority of B2B buyers (42%) consume between three and five pieces of content marketing before engaging with a salesperson. The Increasing Value of B2B Marketing Content.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

KoMarketing Associates

MAY 17, 2023

Demand Metric recently partnered with Align BI to publish “The State of Marketing Measurement” report, and researchers compared “Star Performers” — those who exceeded their marketing goals in 2022 — to “Core Players” (marketers who met achieved goals) and “Under Performers” (marketers who missed their goals).

Marketing Report 240

Marketing Report Advertising Agencies Comparison Analytics 240

KoMarketing Associates

JUNE 23, 2022

Sprout Social recently published its “US Social Media Trends for 2022 and Beyond” report, and statistics indicated that over the next 12 months, approximately 50% of marketers anticipate VR, AR, or XR to play a role in their interactions with customers. Marketers are clear early adopters.”.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

Marketing Insider Group

DECEMBER 8, 2021

2022 is right around the corner. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. Below are 3 marketing strategies that should be prioritized in 2022. Over the last decade, hundreds of studies and research reports have validated this point. What’s next in 2022.

Enterprise Management 311

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 311

KoMarketing Associates

DECEMBER 21, 2021

Email remains largely significant to marketers, and as a result, new research indicates that they will be increasing their investments in this area in 2022. Litmus recently conducted its “2021 State of Email Report,” and statistics suggested that email marketing still tops marketers’ list of most effective marketing channels.

Marketing Report 267

Marketing Report Paid Search Agency Email Marketing Advertising Channels 267

Bannerflow

MAY 8, 2024

In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Digital transformation cannot be an afterthought for any business. While leaders should already have strategies for the next 6-12 months, there is always room for improvement. Over 400 senior marketers responded to our survey.

Digital Transformation 52

Digital Transformation Customer Surveys Marketing Report Marketing Strategy 52

KoMarketing Associates

SEPTEMBER 13, 2022

Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.” As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. from last year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

KoMarketing Associates

MAY 25, 2022

Forbes Insights recently partnered with Glassbox to publish “The Leading Edge of Digital Customer Experience” report, and statistics indicated that 84% of executives now agree that excellence in digital CX is critical to their organization’s survival.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

NOVEMBER 2, 2022

Merkle recently published its “2022 Q3 Customer Engagement Report,” and statistics indicated that most marketers (27.1%) cite implementation as the biggest barrier when it comes to utilizing a CDP. However, 23.7% stated that the lack of clean, reliable data in their system is their largest CDP issue.

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

KoMarketing Associates

APRIL 12, 2023

report, and statistics suggested that the majority of B2B chief marketing officers (42%) intend to center their 2023 martech strategy around improving the customer experience. This is an increase from the 25% of respondents who said the same in 2022. Modern recently released its “Digital Connections 2.0”

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

KoMarketing Associates

AUGUST 30, 2022

Optimizely recently published its “Hybrid Work Impacts Delivery of Exceptional Customer Experiences” report, shedding light on how this shift has changed the way marketers operate. Although 92% of marketers said remote or hybrid work impacted their ability to execute campaigns, many used different types of martech to overcome obstacles.

Marketing Report 242

Marketing Report Work Management Statistics Custom Publishing 242

KoMarketing Associates

AUGUST 31, 2022

MoEngage recently published “The State of Insights-led Engagement Report 2022,” and statistics suggested that the majority of marketers (33.9%) cite a lack of real-time analytics as their top customer engagement challenge. Finding Access to Key Marketing Data and Analytics.

Marketing Report 244

Marketing Report Statistics Analytics Acquisitions 244

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits. Voice-powered Everything.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

KoMarketing Associates

OCTOBER 19, 2022

10Fold recently published “The Role of Content in 2022 for B2B Technology Sector Marketing” report, and statistics suggested that the majority of respondents (37%) are now creating one to two times more content marketing than last year. Additionally, 29% are developing three to five times more content than they did just 12 months ago.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

KoMarketing Associates

AUGUST 9, 2022

Ascend2 recently published “The State of Multi-Channel Marketing” report, and statistics suggested that the majority of marketers (67%) only consider their multi-channel marketing strategy to be “somewhat successful” at achieving strategic objectives. In particular, 10.1% is dedicated to social advertising, and 9.8%

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

xiQ

JANUARY 12, 2022

xiQ recognized in 11 categories in G2’s Winter 2022 report for B2B Sales. xiQ, the first personality-driven sales and marketing intelligence platform designed for B2B sales, achieved 11 awards in G2’s Winter 2022 report. Grid® Report for Sales Intelligence. Enterprise Grid® Report for Sales Intelligence.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

KoMarketing Associates

JUNE 28, 2022

The Pedowitz Group recently partnered with Ascend2 to conduct “The RevOps Difference: How Revenue Operations Align Business Units to Drive Greater Revenue” report, and statistics indicated that just 36% of marketers believe the efforts, strategies, and goals of their marketing, sales and customer success teams are “fully aligned.”

Marketing Report 260

Marketing Report Advertising Agencies Statistics Privacy 260

KoMarketing Associates

JUNE 22, 2022

Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%). Many organizations have already begun utilizing video content to resonate with their target audiences.

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

SEPTEMBER 21, 2022

Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app. However, new research indicates that they are still not fully included in the development of these apps.

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

Search Engine Journal

MARCH 8, 2022

1,500 marketers + 500k blog posts + 200k tweets + 8,000 niche articles = Everything you need to know about content marketing in 2022. The post 6 Major Changes To Content Marketing In 2022 [Report Recap] appeared first on Search Engine Journal.

Marketing Report 124

Marketing Report Content Marketing Content Search Marketing 124

KoMarketing Associates

APRIL 21, 2022

NetLine recently published its “2022 State of B2B Content Consumption and Demand Report for Marketers,” and statistics suggested that overall B2B content marketing consumption has increased more than 9% over the past year. Among the most requested types of B2B content were eBooks (43.28%), guides (8.84%), and cheat sheets (8.74%).

Personalization 218

Personalization B2B Content B2B Marketing 218

KoMarketing Associates

JULY 7, 2022

Chief Martec recently published “The State of Martech 2022” report, and statistics indicated that over the past two years, management martech has experienced more growth than any other type. This was followed by content and experience, commerce and sales, and social and relationships martech. “The

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

JUNE 29, 2022

DemandGen recently published the results of its “2022 Marketing Measurement & Attribution Survey,” and statistics suggested that at the moment, the majority of B2B marketers (58%) are struggling to tie anonymous account engagement to known stakeholders.

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

AgencyEA

JANUARY 24, 2022

The results are in: 2022 will be a comeback year for #experientialmarketing. Each year, Agency EA conducts an industry-wide research study, surveying professionals, experts and top case studies to identify the most impactful trends for the year ahead.

Marketing Report 98

Marketing Report Trends Advertising Agencies Paid Search Agency 98

HG Data

AUGUST 3, 2022

We wanted to uncover the trends driving this growth—so HG Insights has taken a deeper look and created The 2022 Cloud Gaming Report. Just as streaming services revolutionized the way we watch television, cloud gaming is changing how we … The post The 2022 Cloud Gaming Report appeared first on HG Insights.

Television marketing 52

Television marketing Trends Service Marketing Report 52

HG Data

AUGUST 3, 2022

We wanted to uncover the trends driving this growth—so HG Insights has taken a deeper look and created The 2022 Cloud Gaming Report. Just as streaming services revolutionized the way we watch television, cloud gaming is changing how we … The post The 2022 Cloud Gaming Report appeared first on HG Insights.

Television marketing 52

Television marketing Trends Service Marketing Report 52

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Marketing Insider Group

NOVEMBER 15, 2021

In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. The challenge now is to keep up – and going into 2022 – stay ahead of the game. Here is the latest list of top Content Marketing influencers to watch in 2022: Name. Image Source. Brian Dean. backlinko.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Budget isn’t the most important factor (unlike the B2C world).

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358