Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 323

Paid Search Agency Content Marketing Companies Case Study 323

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. – B2B Decision Maker Pulse.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Sprout Social

DECEMBER 7, 2021

Here are their predictions on what’s in store for the future of social media marketing in 2022. As the role continues to evolve, there’s even a chance that the next generation of CMOs may come from social media teams. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some?

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Brandpoint

DECEMBER 13, 2021

Many of the changes that resulted from the pandemic are with us to stay — the need for stronger online customer presence, a focus on user experience, better digital assets for your sales team, remote work, virtual events and staffing shortages. Staffing is a core issue that all businesses will face in 2022. It might be time for Plan B.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

ClearVoice

JULY 15, 2022

Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Image Source: PewResearch.org.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022. Check out a recording of the webinar.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. It makes my case for personalizing content , doesn’t it? Social listening will become even more important, as will user-generated content.

Marketing AI 554

Marketing AI Stats Planning Case Studies 554

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. Shopping capabilities will expand via shoppable videos, Live Shopping and via the user interface of the YouTube app.

Youtube 120

Youtube Guidelines Planning User-Generated Content 120

BOP Design

JANUARY 18, 2022

Below are the top 5 design trends for 2022: . Inclusive design focuses on the process of making a design user-friendly to the broadest range of people. Interactive website elements have become increasingly popular, and this user experience animation trend will only continue to be at the heart of B2B responsive web designs in 2022.

Design 108

Design Trends Marketing Websites B2B 108

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Social selling will still be a thing, but the shift will be toward content creators and friends — reviews that feel authentic and trustworthy. What will our customers want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Conductor

JULY 14, 2022

The SEO experts at Conductor have you covered with all the details on what the May 2022 broad core algorithm update included and what it means for your SEO strategy, along with tips and Conductor-specific workflows to help you navigate the latest changes. What’s new in the Google May 2022 broad core algorithm update. Improvements ?

Google 111

Google Lead Scoring Lead Ranking Keywords 111

Conductor

JANUARY 9, 2023

This update aims to provide the most helpful and useful experience for users on the SERP. The rise of AI written content has influenced Google to change their E-A-T ranking factors. AI-generated content may not always be of the same quality or reliability as content written by a human expert in the field.

SEO 59

SEO Long Tail Marketing Keywords User-Generated Content 59

chiefmartech

JANUARY 10, 2022

Hello, 2022! Or document.write("Hello, 2022!") speed — let’s jump in to the martech topics I expect will shape 2022. Now, it’s true, I’m generally quite skeptical of “predictions” and therefore reluctant to label this post as such. to those still in codeland. Martech Big Theme #3: No Code.

Enterprise Management 137

Enterprise Management Digital Asset Management Work Management Marketing Management 137

Conductor

JANUARY 4, 2022

Top 3 reasons SEO is’t going anywhere in 2022. Whether your executives realize it or not, your organic marketing efforts (and thus your SEO strategy) are the key drivers of how people find your website and eventually convert, which is one of many reasons why SEO isn’t going anywhere in 2022 or the years to come.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Litmus

JANUARY 21, 2022

Looking for inspiration to boost your 2022 email strategy? In this special collection, there’s no shortage of ideas and inspiration you can implement into your 2022 email strategy. Content automation via Google Shopping feeds ,csv files, XML, and API driven content. Make 2022 a memorable year.

Examples 85

Examples Marketing & Strategy Best Practices API 85

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. With this latest product update, we’ve tried to make the content creation process easier and smoother for you! Deploy the Content via QR Codes. You can now set up a QR code for your content piece. This one is really cool. Let’s check out.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Brightedge

OCTOBER 11, 2022

Having control over your website is empowering, and taking a firmer grasp of how your content is indexed will lead to broader and faster visibility in search engines. also adopted IndexNow in early 2022. You can use Bing’s API generation tool to do this. We’ll also outline the current indexing best practices.

Practices 127

Practices Trends Best Practices API 127

Parse.ly

MARCH 2, 2022

Heading into 2022, we wanted to learn more about the state of content marketing—what challenges content marketers are facing, what’s working for them, and what’s not. . More than 800 responded, and we published the results in our Content Matters 2022 Report. Seven in ten don’t have revenue goals tied to content.

Paid Content 59

Paid Content Content Marketing Planning Paid Search Agency 59

RebelMouse

OCTOBER 21, 2022

The search engine’s latest drop in the big bucket of recent updates is the rollout of their October 2022 spam update. Google announced its debut on October 19, 2022, and said that the update will take several days to complete and impact all languages. u201cToday we released the October 2022 spam update.

Google 52

Google Enterprise Management CAN-SPAM Lead Scoring 52

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Leveraging BERT, Google was able to use NLP to determine the true user intent behind specific search queries.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. The baseline signal of credibility is being brand-agnostic and user-focused.

B2B Marketing 138

B2B Marketing Top of Funnel Content Marketing Brand Identity 138

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. That number includes all costs related to content creation, advertising campaigns and social media management software. Content creation: $5,250 per month. Content development.

Paid Content 122

Paid Content Social Media Work Management Marketing Management 122

TrustRadius Marketing

APRIL 17, 2022

mailmonday 2022) 40% of B2B companies plan to adopt marketing automation tools. mailmonday 2022) Of all those who weren’t using marketing automation , 26% said they were looking to in the next year. 80% of marketing automation users saw an increase in the number of leads using marketing automation software. Invesp 2021).

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Outgrow

OCTOBER 30, 2022

G2 Fall Awards 2022: Outgrow Is the Ultimate No-code Development Platform. Outgrow has once again proved that it’s the best when it comes to providing a smooth content creation experience through its no-code development platform. Outgrow’s G2 Fall Awards 2022. Category: No-code Development Platforms | Fall 2022.

Outgrow 52

Outgrow Customer Satisfaction Lead Capture Template 52

Bannerflow

DECEMBER 16, 2021

While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? Four key social ad trends for 2022: The prominence of video. Getting the most from your social media ads and content is a more nuanced process than simply producing ads for increased revenue.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Quick Jump to Section.

Content 118

Content User-Generated Content FAQ Social Media 118

Brandpoint

MARCH 3, 2022

This type of content does extremely well on TikTok because it’s the type of content that gives viewers a glimpse into a life that many will never know firsthand. This clip of an athlete taking soda out of a Coca-Cola vending machine is about as good as it gets for brands looking to gain user-generated content.

Advertisements 127

Advertisements Advertising Paid Search Agency Ethics 127

DAGMAR Marketing

JANUARY 14, 2022

According to reports from Reuters , global ad spending is expected to grow by about 9 percent in 2022. TikTok Ads are advertisements that are displayed to users on the TikTok app. Whether it’s designed to generate more traffic or increase engagement, these ads typically fulfill a goal of a brand. What are TikTok Ads?

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Outgrow

MARCH 7, 2022

Marketing Trends 2022: The Good, Bad, and Ugly. So, to help you achieve your marketing goals, improve brand recognition and client pool, we have compiled a list of the marketing trends 2022 that you need to watch out for ! Marketing Trends to Watch Out for in 2022. The Great Boom in Live Content. support live videos.

Trends 52

Trends Planning eCommerce Paid Search Agency 52

Oktopost

FEBRUARY 21, 2022

2022 Employee Advocacy Benchmark Report ). Employees are 14 times more likely to share brand content than other types of content. ACI Worldwide saw a 130% increase in traffic from social media & 40% more converted leads from employee-shared content. times the number of link clicks that Facebook generated in 2021.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. 5 key things to know about Facebook Advertising in 2022. With the recent iOS 14 updates , Apple users can now opt out of tracking. Source: [link].

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Buffer

JANUARY 20, 2022

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. A great way to start out 2022 is to share your experience with mentoring.

Social Media 87

Social Media Media Small Business Marketing Content 87

ClearVoice

JULY 13, 2022

Effective marketing requires you to know your target audience, and while marketers have their opinions on what works and what doesn’t, few topics have gotten more buzz than the discussion around how to market to each generation. At the top of the buyer wish list are millennials, the generation of consumers born between 1981 and 1996.

Planning 52

Planning Paid Search Agency Content User-Generated Content 52

Sprout Social

APRIL 27, 2022

You’ll still reach our report on Social Shopping Behavior in 2022, but it’s much easier and quicker to enter the shortened URL or link. For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow. Generate unique QR codes. Generate UTM parameters.

Best Practices 103

Best Practices Deep Linking Enterprise Management Domain 103

seo.co

JANUARY 10, 2022

Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. Ultimately, the primary purpose of conversational marketing is to improve and enhance the overall user experience with a feedback-driven approach that fosters greater loyalty and higher engagement. AI-Powered Chatbots.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98