ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. What's the state of #contentmarketing in 2021?

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Opt Intelligence

OCTOBER 26, 2021

But the 2021 shopping season has good reason: supply chain issues and shipping delays have shoppers panic buying pre-Halloween this year. Add it all up and 2021 holiday prep is here! Is your marketing plan ready? Ready to get started on your holiday marketing campaign? Holiday travel is up, and with it, gift-buying, too.

Co-Registration 78

Co-Registration Opt-in Advertising Agencies Landing Pages 78

KoMarketing Associates

AUGUST 10, 2021

Among the social channels being leveraged, previous research suggested that B2B marketers, in particular, were turning to Instagram more frequently.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Bannerflow

OCTOBER 7, 2021

Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! Congratulations to Telenor for it’s summer campaign for the Swedish market. Worldwide, Telenor Group has 188 million customers, with Sweden just one of its markets in the Nordic region.

Display 98

Display Campaigns Banners Best Practices 98

Bannersnack

JANUARY 20, 2021

12 minutes read An excellent social media strategy plan is one of the most critical aspects of your marketing mix these days. And while it has to go hand in hand with your general marketing strategy, there are a few particularities that can turn creating your social media plan into a challenge. Why is setting […].

Planning 87

Planning Social Media Social Marketing Marketing & Strategy 87

Digilant

JANUARY 26, 2021

How Retailers Can Engage Omnichannel Shoppers in 2021. Marketers and retailers who have long relied on historical consumer behavior data and trends to guide their omnichannel planning and campaigns are facing a new reality in 2021. The post How Retailers Can Engage Omnichannel Shoppers in 2021 appeared first on Digilant.

Marketing Mix 52

Marketing Mix Planning Segmentation Trends 52

Liveintent

JUNE 15, 2021

Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Litmus

OCTOBER 19, 2020

The only thing we know about 2021 is … that it’s coming. Planning for 2021, though, has taken on a new form as we have the all-too-recent example of how things can change with no warning. Balancing budget of your email program within an overall omnichannel marketing mix, and how to approach updates throughout the year.

Budget Programs 66

Budget Programs Effectiveness Tips Deliverability 66

KoMarketing Associates

JUNE 15, 2021

As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels.

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

illumin

JANUARY 12, 2024

Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of the $57 billion spent on programmatic advertising went to social media networks, and in 2021, social media spending increased to make up 57.6%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Martech

MARCH 17, 2022

From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 from 2021 and representing 11.4% Why we care: Getting your marketing mix right is always a challenge. The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% decrease from 2022.

Cable 119

Cable Multi-Channel Marketing Mix Newsletter 119

Outbrain

FEBRUARY 8, 2022

Despite 2021 being a year full of uncertainties, some continuity remained. But first, let’s take a look back at some of Outbrain’s best brand success stories from 2021 for some inspiration. The cat was definitely out of the bag in 2021 for brands needing to diversify their marketing mix. Switzerland Tourism.

CPA 36

CPA Cost per Acquisition Best Practices ROAS 36

Biznology

DECEMBER 17, 2020

Koen de Witte , founder of LeadFabric , the Antwerp-based demand gen agency, is one of the best-informed B2B marketing technologists around. LeadFabric helps companies across EMEA upgrade their marketing stacks. Moss , marketing executive in the media world, was an early adopter and advocate of podcasting as a driver of B2B revenue.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. billion in 2025.

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

Contently

NOVEMBER 22, 2021

.” The change in attitude towards content marketing has been reflected in budgets, with 66 percent of respondents expecting their future marketing budget to increase from 2021 figures. Investment in in-person events are expected to return, but many marketers are planning to invest in hybrid events as well.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Bannerflow

SEPTEMBER 10, 2021

In the Spring of 2021 it merged its fixed broadband and TV operation products from Com Hem, with its mobile operation, Tele2, under a new and upgraded Tele2 brand. Therefore, it was a central part of our marketing mix when promoting the rebrand and communicating that Tele2 and Com Hem were becoming one.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Work Management Mobile Advertising 98

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Purchase the 2021 High Growth Study: Technology & Software Edition. High growth firms use this marketing technique 22 times as much as no growth firms (44.4% Which firm is yours?

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

ClearVoice

DECEMBER 9, 2022

Video has been going strong and leading the way in marketing for a few years, but TikTok has taken short-form video content to a new level. TikTok became the most downloaded app in 2021 and has continued that trend in 2022. Another content marketing trend that is growing is podcasting is combining audio with video.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Full Circle Insights

JANUARY 11, 2022

. “We’re incredibly honored that Full Circle Insights has been recognized for the second year in a row, amongst the most innovative offerings of the year and we look forward to bringing marketers additional impactful products in 2022.”

Full Circle Insights 98

Full Circle Insights Multi-Touch Attribution Marketing Automation Services Lead Ranking 98

Launch Marketing

JUNE 16, 2021

With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. This shows that webinars are a valuable B2B marketing strategy and are worth implementing into your marketing mix.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Content Standard

SEPTEMBER 10, 2021

In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with timely content. However, sustaining traffic long term hinges on not just one but two types of content.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Rain: The Growth Agency

MARCH 31, 2021

Rain the Growth Agency , the leading independent advertising agency built to scale direct-to-consumer brands, has been awarded the TV media planning and buying duties for Cerebral , as of January 2021. Cerebral’s objective is to grow its subscriber based by scaling its acquisition marketing mix.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Mix 52

Blue Flame Thinking

MAY 14, 2021

Throughout my career in financial services marketing, I can’t tell you how many times I’ve heard clients bemoan the inability to use client feedback in their communications. Well, it looks like the times have changed and with an effective date of May 4, 2021, this seems to be the year. Which type of client are you targeting with these?

Service 55

Service Rules Marketing Mix Marketing & Strategy 55

Sprout Social

MARCH 4, 2021

According to the Sprout Social Index™ XVI: Above and Beyond, 41% of marketers plan on using more UGC in 2021. According to a Curata study , the ideal content marketing mix is: 65% originally created content. Sprinkle them in with your marketing content for variety in your feed. This will probably vary by network.

Curation 138

Curation Content Social Media Custom Publishing 138

Brandpoint

NOVEMBER 9, 2021

In 2021, we saw more execs become active on LinkedIn — and it was about time! Sara Blood , Business Development Manager, Brandpoint The Facebook whistleblower and changes by Google and Apple to privacy and data collection will have marketers rethinking their marketing mix. 2) Executives get real on LinkedIn.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Hinge Marketing

FEBRUARY 23, 2022

Last year in 2021, when the Hinge Research Institute conducted our annual High Growth Study in partnership with Deltek , consulting firms—like all other professional services firms—were caught up in the monumental wave of uncertainty introduced by the COVID-19 pandemic. But in 2021 attention shifted. Key Advantage 2: Talent.

Work Management 66

Work Management Marketing Management Consulting Peer-to-peer 66

The Marketing Blender

MAY 4, 2021

Schedule a discovery call with us to learn more about the how and why of your ROI in digital marketing strategy. Blender is a full-service B2B marketing agency focused on accelerating growth. By building a smarter marketing mix that is aligned to your sales cycle, we maximize your ROI. Let’s talk. . Recent Posts.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

LeadsRX

AUGUST 31, 2021

August 31, 2021 – Marketing analytics company LeadsRx today announced that Pittsburgh-based multimedia company Steel City Media is using the LeadsRx platform as the core infrastructure supporting the data-driven marketing solutions it provides to advertising clients. In May of 2021, Max Motors saw: A 16% lift to its website 5.5

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Attribution Work Management Paid Search Agency 52

Martech

AUGUST 14, 2023

Fragmentation and focus: The unstoppable wave of marketing specialization Like many other sectors, marketing has seen a marked increase in specialization, driven largely by rapid technological advancements. Specialists face several challenges when collaborating, according to a 2021 study by Woo, Pierce and Treem.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 96

Litmus

OCTOBER 25, 2022

Behavioral messaging is an essential part of the overall marketing mix, with behavior triggers often driving the highest engagement metrics. — Litmus (@litmusapp) October 25, 2022. Behavioral Triggers: Cultivate Meaningful Consumer Conversations. pic.twitter.com/cJEs9qPKXr. — Litmus (@litmusapp) October 25, 2022.

Trigger Marketing 89

Trigger Marketing Work Management Marketing Automation Services Email Marketing 89

Marketing Insider Group

JANUARY 26, 2021

Keep your strategy actionable and constantly look for real ROI from your marketing efforts. 5 Steps in Creating Your 2021 Marketing Budget. Step 2: Determine Your 2021 Marketing Goals. Step 3: Decide Where to Devote Your Marketing Budget. Content marketing. Ready to reach your content goals in 2021?

Marketing Budget Creation 330

Marketing Budget Creation Marketing Budget Planning Budget Programs 330

B2B Marketing Directions

NOVEMBER 28, 2021

In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs. However, recent research suggests that the value potential buyers ascribe to case studies has declined.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Litmus

NOVEMBER 23, 2021

And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you. So, maybe opens become impressions, so it’s more of a vanity and directionally sound for right making right decisions and in your marketing mix.

Webinar Metrics 82

Webinar Metrics Planning Privacy Protection Best Practices 82

Hinge Marketing

JANUARY 10, 2022

The pandemic-driven confusion and uncertainty that shook the professional services marketplace as shown in the 2021 study has cooled and firms have begun to regain their footing. Our previous research has long documented the advantage firms have when they incorporate a greater focus on digital techniques in their marketing mix.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Digilant

APRIL 11, 2023

During the last week of December 2021, Americans streamed a total of 183 billion minutes of video content. If you’re ready to begin leveraging new opportunities in your marketing mix, contact us to learn more about our robust advanced TV solutions today. How Can Audience Data Help Inform an Advanced TV Strategy?

Tools 52

Tools Mobile Advertising Paid Search Agency Ad Frequency 52

Brandpoint

DECEMBER 3, 2020

As marketers, there’s always going to be a little part of us that relishes the challenge when a wrench gets thrown into our plans, but the events of this last year definitely have tested the limits. However, I think we’re all about to go into 2021 with as solid of a plan as we can make after we had our world turned upside down.

Planning 156

Planning Paid Search Agency VALS Allocation 156