Martech
MARCH 17, 2022
From 2016 to 2021, pay TV has lost more than 50 million adult viewers (or 25.5 from 2021 and representing 11.4% Why we care: Getting your marketing mix right is always a challenge. The study, by Insider Intelligence , expects the total number of pay TV households to drop to 65.1 million, a 4.8% decrease from 2022.
Hinge Marketing
JANUARY 10, 2022
The pandemic-driven confusion and uncertainty that shook the professional services marketplace as shown in the 2021 study has cooled and firms have begun to regain their footing. Key Advantage 4: Strategy – digital transformation is providing greater visibility. Here is where firms are finding success.
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Brandpoint
NOVEMBER 9, 2021
The (continued) rise of DXP The phrase Digital Experience Platforms has become a buzzword over the past year now that all-in-one platforms like Acquia have embraced the methodology. In 2021, we saw more execs become active on LinkedIn — and it was about time! 2) Executives get real on LinkedIn. Are you ready for 2022?
DotDigital
JUNE 14, 2021
The breakneck speed of digital transformation this past year has been impressive in not just velocity but in the breadth of impact. Organizations at every level, are developing new, more agile, digital marketing strategies. What’s more, the announcement is a preview of features set to be released in September 2021.
Brandpoint
DECEMBER 3, 2020
As marketers, there’s always going to be a little part of us that relishes the challenge when a wrench gets thrown into our plans, but the events of this last year definitely have tested the limits. However, I think we’re all about to go into 2021 with as solid of a plan as we can make after we had our world turned upside down.
ClickZ
OCTOBER 1, 2020
30-second summary: COVID-19 has caused a seismic shift in digital operations and consumer behavior, leading to an acceleration in digital transformation. The digital skills gap has widened with the increased rate of digital transformations. Key challenges for marketing leaders.
Litmus
APRIL 6, 2021
In March 2021 , Google announced that its ad tools would no longer support individual tracking of users across websites starting in 2022. In fact, a recent Epsilon study of US marketers found that 69% of marketers across industries say the elimination of 3P cookies will have an even greater impact than GDPR and CCPA.
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