Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Use these startup tools to connect with your customers in 2021.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Content Marketing Institute

SEPTEMBER 30, 2020

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. Continue reading → The post 2021 B2B Content Marketing: What Now? New Research] appeared first on Content Marketing Institute.

Peer-to-peer 145

Peer-to-peer Research B2B Marketing Planning 145

Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Businesses are adapting quickly to remain relevant.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Industry events are less impactful for Millennial and Gen Z buyers, though this may change over time, especially post-pandemic. Buyers Are (Generally) Optimistic About 2021. But what about the outlook for next year?

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

MAY 17, 2022

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. Additionally, the majority (68%) claim that they have seen their budget increase between 2021 and 2022, while 16% say that it has at least stayed the same.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

Marketing Insider Group

FEBRUARY 24, 2021

But is your industry saturated? In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Companies still rate content creation as the top investment in marketing for 2021.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Zoominfo

DECEMBER 11, 2020

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. Among all industries, nonprofits have proven deft at securing money , particularly in the startup world. Other industries with strong funding in 2020 included the pharmaceutical and energy fields. Want to work for an innovative company?

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Lake B2B

DECEMBER 13, 2022

According to Precedence Research, the healthcare automation market is set to grow at a CAGR of 10.33% and reach a valuation of US$ 91.6 As of 2021, the market was valued at US$ 37.8 The post How Automation in Healthcare is Revolutionizing the Industry? The post How Automation in Healthcare is Revolutionizing the Industry?

Automation 126

Automation Cost Research Process 126

Marketing Insider Group

NOVEMBER 16, 2021

It did not take Jeff long to convince me of the value of services marketing-related research; after all, I had a background in this even before coming to SAP. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM).

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Webbiquity

MARCH 30, 2021

To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Conversational marketing via the use of live chat will be on the rise in 2021. Personalized Outreach with User Data. So much so that a J.D.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

KoMarketing Associates

SEPTEMBER 14, 2021

As organizations begin to take marketing technology (martech) more seriously, new research shows that CMOs would like their teams to focus more in this area as well. Despite the fact that marketers have not been utilizing martech to the best of their abilities, previous research shows that they have been committed to investing in this area.

Planning 195

Planning Statistics Custom Publishing Marketing Report 195

Hinge Marketing

JANUARY 20, 2021

Over the last tumultuous year, the Accounting and Financial Services industry has largely withstood impacts from the global pandemic, an election cycle, and waves of social change. The Hinge Research Institute’s newly released analysis of the Accounting and Financial Services segment of the 2021 High Growth Study reflects these trends.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

Biznology

DECEMBER 21, 2020

No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. In 2021 and beyond, one of the more important ranking factors that business leaders need to be aware of is, therefore, website security. Here’s what you should know.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

KoMarketing Associates

APRIL 13, 2021

As marketers look ahead to the remainder of the year, new research suggests that they will be investing more in marketing technology (martech), and artificial intelligence (AI) will become central to their plans for 2021. The AI Capabilities of Everyday Marketers.

Spending 199

Spending Planning Advertising Mediums Statistics 199

KoMarketing Associates

JANUARY 19, 2021

As marketers plan ahead for the remainder of the year, new research suggests that they will be shifting more of their budget priorities to online video. WARC recently published its “Marketer’s Toolkit” for 2021, and the statistics show that overall, most marketers (70%) say that their investment in online video will increase this year.

Video Marketing 159

Video Marketing Planning Youtube Statistics 159

InsightSquared

MARCH 8, 2021

According to a report by Pew Research , women remain underrepresented in the tech industry at 25% of the workforce. I was eager to apply my experience to a new industry, specifically in technology and startups. . The post International Women’s Day 2021: Choose to Challenge appeared first on InsightSquared.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Contently

DECEMBER 10, 2020

As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. As I work with our team to plan 2021, we will leave room each quarter for the unexpected. Speaking of events, I firmly believe that all of 2021 will be virtual. Remaining agile. Planning for more virtual events.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

KoMarketing Associates

FEBRUARY 18, 2021

As the investment in video content continues to ramp up, new research suggests that marketers will keep using this form of collateral to resonate with their target audience. Originally, 61% of marketers said they use video as a marketing tool (2016), which has since risen to 86% (2021).

Video Marketing 169

Video Marketing Youtube Statistics Internet Marketing 169

Conductor

SEPTEMBER 9, 2021

In the first half of 2021 alone, venture capitalists (VC) invested $14.7 Let’s take a look at healthcare trends for technology searches in 2021: Overall Technology and Healthcare Industry Trends in 2021. Searches for “healthcare IT” and “medical IT solutions” in 2021 saw a 24% increase YoY from 2020.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. How to engage prospects. Navigating digital transformation.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022. Check out a recording of the webinar.

Webinar Metrics 52

Webinar Metrics SEO Research SERP 52

Seismic

DECEMBER 9, 2021

Analyst firm Aragon Research recently awarded Seismic the 2021 Innovation Award for Sales Enablement. At last week’s Aragon Transform , the annual Aragon Research awards ceremony, Seismic was formally presented with the 2021 Innovation Award for Sales Enablement.

Research 52

Research Work Management Marketing Management Marketing Analytics Tools 52

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Make sure to allot resources for mobile app remarketing since research suggests that people tend to stop using apps after 30 days. Ensure that your content is responsive on any mobile device. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

ClickZ

AUGUST 27, 2021

However, industries like Insurance saw some of the highest open rates in 2021. 2021 has been as challenging as 2020 for many brands, given the enduring nature of the COVID-19 pandemic and continued uncertainty influencing consumer behavior. At the beginning of 2021, the government was among the highest open rate industries.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

Contently

NOVEMBER 22, 2021

All industries had to change the way they used technology — and content marketing was no different. Around 58 percent of respondents said online events produced the best results over the last 12 months — with research reports and articles less than 3,000 words coming in a close second. Focus on helpfulness and kindness. Key takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Heinz Marketing

JANUARY 15, 2021

The first step in personalization is to do your research. A great sales prospector will research by checking blogs, social channels, and looking at company or industry news to understand their audience. These are potential buyers; use your research to fuel your first conversation. Personalized sales calls. My last tip.

Template 136

Template Outreach Conference Touchpoints 136

Heinz Marketing

OCTOBER 16, 2020

This event had over four hundred attendees made up of marketing professionals across several different B2B industries. How prepared do Marketers feel for 2021? of marketers feel optimistic they are ready for 2021. Its to be expected sales and marketing teams are not confident about 2021. Do the research.

Webinar Metrics 141

Webinar Metrics Planning Top of Funnel Marketing & Strategy 141

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Purchase the 2021 High Growth Study: Technology & Software Edition. Figure 2: Median Growth Rate by Industry. Which firm is yours? About the Study.

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Zoominfo

DECEMBER 11, 2020

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. Among all industries, nonprofits have proven deft at securing money , particularly in the startup world. Other industries with strong funding in 2020 included the pharmaceutical and energy fields. Want to work for an innovative company?

Enterprise Management 130

Enterprise Management Work Management Paid Search Agency Zoominfo 130

Bannerflow

SEPTEMBER 27, 2021

Display advertising trends in 2021 are both fascinating and varying. According to the latest eMarketer research , US display advertising is predicted to grow 27.5% in 2021, to a total spend of $108.53 Download Display Advertising Trends 2021. And across industries the numbers are even more impressive!

Display 98

Display Stats Advertisements Advertising 98

Hinge Marketing

JANUARY 27, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: Consulting Services Edition describes these challenges and how firms have responded to them. The report looks first at overall industry trends within the larger context of the general professional services industry. On average, about 43% more!

Consulting 112

Consulting Studies Allocation Marketing Budget 112

Martech

MARCH 8, 2022

Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s Day. The research was based on automated analysis of around 3,400 ads featuring over 6,400 characters (deployed 2021 and 2022 in the U.S.).

Features 98

Features Research Ads Advertising Agencies 98

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Some Behaviors Changed in 2021. As B2B buying trends evolve, it’s important that your content keeps up.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Oktopost

MARCH 20, 2021

To reach your goals in 2021, you’ll need a marketing mindset change. Research has shown that only 15% of marketers evaluate their success by how many leads they get. 7 Growth Hacking Strategies for 2021. If you want growth in 2021, don’t think of referral marketing as low-hanging fruit. Gamify Onboarding .

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144