Contently

DECEMBER 10, 2020

As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. In years past, we used these events to network with customers and prospects, and showcase new product releases. As I work with our team to plan 2021, we will leave room each quarter for the unexpected.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

Liveintent

DECEMBER 1, 2021

Publishers must seek new identity solutions that will enable them to continue monetizing their digital properties and remain successful in a cookieless world. The report is a quantitative survey of 176 experienced global rev ops and ad ops professionals from July to September 2021. Customer satisfaction data. Email data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

KoMarketing Associates

DECEMBER 10, 2020

HootSuite recently published the results of its “Social Trends 2021” survey, and statistics showed that the majority of marketers (61%) intend on increasing their investment in Instagram in 2021. This is a 3% increase from 2019, and a 14% leap from 2018, suggesting that more customers are consuming video content on the platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

Marketing Insider Group

NOVEMBER 16, 2021

The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers. It’s the Year of Customer Centricity (again). ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM).

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. Finding the best display advertising campaign of 2021. Here’s a reminder of our 2021 seasonal champions: Winter 2021: Nextory. Spring 2021: Amedia. Summer 2021: Telenor. Autumn 2021: Center Parcs.

Display 98

Display Advertisements Advertising Campaigns 98

Launch Marketing

DECEMBER 8, 2021

2021 was a year of adapting to challenges, changes, and the unexpected. Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer expectations, and so much more. Virtual events took 2021 by storm and are expected to increase almost 24% in the next few years.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Contently

JANUARY 22, 2021

After the sadistic uncertainty of 2020, it feels a bit ridiculous to try to predict what 2021 will bring. That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). That’s right.

Storytelling 218

Storytelling Trends Ethics Content 218

Marketing Insider Group

NOVEMBER 18, 2020

Create Content that Addresses Your Customer Journey. And that requires an agency that has developed a particular kind of harmony in addition to individual expertise,” commented one of the publishers of the report. The management team expects marketing to lower customer acquisition costs. Develop Strategic Marketing Objectives.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Media Burn Rate Tagging 143

Unbounce

JANUARY 13, 2022

After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. In 2021, with loads more online competition, the focus shifted to standing out online —to 40% of small businesses , that’s their biggest fish to fry in the coming years. Thanks for the lessons, 2021. Please, just no more Tiger King.) What gives?!

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Heinz Marketing

MARCH 19, 2021

If you read any B2B Marketing Trends for 2021 article, you’ll likely find marketing with empathy is a hot topic. Get human in your marketing now to reach B2B buyers in 2021. Professional empathy is an interpersonal skill that is important in developing relationships with co-workers and colleagues as well as customers.

Planning 135

Planning Marketing Management Storytelling B2B Sales 135

Conductor

NOVEMBER 11, 2020

As we all start to finalize our plans and investments for 2021, we thought it would be a perfect time to reflect on all that we’ve learned over the past six months and how we can collectively best prepare for 2021. Customer Insight and Understanding Drives Strategy. SEO Best Practices and Predictions for 2021.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

chiefmartech

DECEMBER 27, 2021

Congratulations on making it to the end of 2021. But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. 2021 also saw a huge acceleration of the no-code paradigm.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

SendX

MARCH 16, 2021

Besides, an average customer usually receives hundreds of promotional emails daily, if you cannot make your email newsletter attractive then it won't be able to stand above the crowd. It's because you didn't customize your email campaign based on your audience's likings. Your own branded infographic is ready to publish.

Email Marketing 289

Email Marketing Planning Practices Best Practices 289

KoMarketing Associates

APRIL 6, 2022

As B2B marketers look to improve upon the way they connect with customers and prospects, new research suggests that personalization is critical to delivering a positive experience. Similarly, many B2B marketers who adopted an omnichannel approach also gained more market share in 2021.

Marketing Report 255

Marketing Report Organization Personalization Demand Generation 255

KoMarketing Associates

MAY 24, 2023

Digital marketers continue to face challenges, such as customer turnover and budget cuts. Momentive recently published its “2023 Digital Marketing Report,” and statistics indicated that 12% of digital marketers expect their team’s budget to decrease from what it was last year.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

KoMarketing Associates

AUGUST 4, 2021

B2B marketers have primarily focused on improving the customer experience (CX) in the past. B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

Webbiquity

DECEMBER 19, 2023

Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Affiliate sales support independent publishing. #6: Alright, now the list. 6: What Needs to be Included on Your Business Letterhead? The first of the oddball posts included here, this one from August 2019.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

KoMarketing Associates

MARCH 8, 2023

RSW/US recently published its “New Year Outlook Report,” and statistics suggested that 61% of marketers expect their marketing spend to increase “somewhat significantly” in 2023. As the year rolls on, marketers cited key challenges they expect to face in the coming months.

Spending 274

Spending Allocation Marketing Budget Acquisitions 274

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. As marketers continue to use email to grow their customer base, previous research has suggested that it remains one of their most effective channels.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

NOVEMBER 23, 2021

Marketers have relied on email marketing as a way to reach out to their customers for years. Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them. In the first quarter of 2021, customers spent an average of 9.8 About 21.2%

Spending 235

Spending Marketing Report Email Marketing Statistics 235

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers.

Social Media 135

Social Media Social Marketing Media Work Management 135

seo.co

FEBRUARY 16, 2021

The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. Customers want it, and brands that deliver it win. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Liveintent

JANUARY 8, 2021

This is a PSA for publishers and brands who want to survive as competition for attention heats up in the new year. Yet a whopping 64% can only identify up to half of their website visitors, and 50% can’t identify a prospective customer across online and offline platforms. experiences. Index key owned data to outside data sources.

Marketing Websites 121

Marketing Websites Lead Ranking Aggregators Marketing Management 121

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. So how should we continue in 2021? What 2021 online advertising trends will we be considering? In 2021, advertising will require a focus on efficiency and effectiveness. Enabling you to work out where your customers are to offer more targeted advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. The Impact of COVID-19 on B2B Marketing 2021 COVID-19 has had a major impact on the global economy. These changes are likely to impact businesses long into 2021 and beyond.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Bannerflow

DECEMBER 7, 2020

However, there have been some hard-to-ignore, enduring upward shifts that may have changed online habits heading into 2021. In this article, we take you through the upcoming social media advertising trends for 2021 to ensure you can capitalise on the opportunities presented by the increasing popularity of social media.

Social Media 98

Social Media Advertisements Advertising Trends 98

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Results” because nobody today would think of driving customer experience without data. This time, our theme is “The customer journey of a lifetime.” Customer journeys. What are the benefits of customer data platforms?

Conference 106

Conference CMS Development Digital Asset Management Marketing Automation Services 106

KoMarketing Associates

AUGUST 10, 2021

Marketers know that there is a wide array of resources at their fingertips to help them resonate with their customers and prospects. This suggests that more B2B marketers are utilizing this platform to reach out to their customers and prospects. However, new research suggests that many are under utilizing social media.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

NOVEMBER 3, 2021

As marketers look to recover from the impact of the COVID-19 pandemic, new research suggests that they are focusing on refining the customer experience. About 81% of marketing and customer experience leaders believe that personalization and ease for the customer at digital touchpoints will be critical over the next few years.

Allocation 224

Allocation Budget Programs Touchpoints Content 224

KoMarketing Associates

OCTOBER 13, 2021

As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers. Additionally, most respondents (29%) also said that at least 50% of their customers now expect personalized content marketing from them.

Demand 234

Demand Content Marketing & Strategy Statistics 234

Bannerflow

JUNE 17, 2021

The Spring winner of our 2021 best display advertising campaign competition fought off a great many worthy opponents. But there can only be one winner: congratulations to Norwegian publisher, Amedia Kreativ , for it’s inventive and localised campaign for its customer Solberg Bil. came up with this idea!

Display 98

Display Campaigns Best Practices Banners 98

KoMarketing Associates

NOVEMBER 3, 2022

Activate recently partnered with Marketing Charts to publish the “State of Demand Gen: 2022” report, and statistics suggested that when reflecting back on 2021, most marketers (44%) increased their content syndication. This was followed by ABM (31%), paid search (28%), and email marketing (26%).

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

Brandpoint

JULY 1, 2021

These companies had a combination of knowledgeable salespeople who were constantly in front of customers and sufficient marketing efforts that worked for them. It is present in how we operate, interact and deliver value to our customers. We will be continuously evolving how we connect with our customers and provide value digitally.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

KoMarketing Associates

JULY 28, 2021

As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. In terms of the digital customer experience, social media (57%) appears to have the most impact on overall strategic success, according to B2B marketers.

B2B Marketing 296

B2B Marketing B2B Top of Funnel Digital Marketing Funnels 296

KoMarketing Associates

JUNE 9, 2021

HypeAuditor recently conducted the “State of Influencer Marketing Report 2021,” and statistics showed that the majority of marketing specialists (79%) consider Instagram “important” for their influencer marketing campaigns. Influencer Marketing As a Tactic in 2021. And it happens on an authentic platform they use on a daily basis.

Barriers 203

Barriers Marketing Budget Advertising Benchmark Social Media 203