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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. Go Multichannel.

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FlatPlan and RebelMouse Automate Apple News Publishing

RebelMouse

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. Here's how you can take it further with help from FlatPlan.

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Guide to what you missed at the fall 2021 MarTech Conference

Martech

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Results” because nobody today would think of driving customer experience without data. This time, our theme is “The customer journey of a lifetime.” Customer journeys. ” We hope to see you there. Marketing operations.

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5 SEO Success Stories to Inspire Your 2021 Strategy

Hubspot

While those are fundamental elements of SEO, it can actually be quite challenging to create a strategy that helps you drive traffic and enough of it to meet your overall business goals. Thankfully, there are various tools specifically designed to help you with SEO, build domain authority, and achieve high ROI.

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FlatPlan and RebelMouse Automate Apple News Publishing

RebelMouse

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. Here's how you can take it further with help from FlatPlan.

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Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. Publishing frequent and helpful content will help you gain (or at least maintain) search visibility, even in a saturated market.

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Marketing beyond boundaries at Opticon

Martech

The gap is between the experiences customers increasingly expect and demand from brands and the struggle most brands face in coming even close to fulfilling those needs. Complexity refers to the far-from-linear customer journey created by the continuing explosion of channels and content types.