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Estimate ROAS While Media Planning

Bionic

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions. ROAS is the Most Important KPI for Media.

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How D2C healthcare marketers can stay flexible in 2021

Liveintent

Healthcare marketers, in particular, have a big opportunity to diversify their marketing mix to educate customers about new telehealth services and prove their value during tough financial times. Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond. ROAS is going to go down.

ROAS 62
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12 Media KPIs You Should Be Tracking

Bionic

Bionic has recently built media software that enables you to plan and track all the most important media KPIs including ROI/ROAS , Brand Safety , Customer Lifetime Value , Conversions and Sales , Unique Reach , and dozens of other media KPIs. In May 2021, the ANA published the results in their “ Media KPIs That Matter ” report.

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How Performance Marketing Works [+ 6 Tools You Can Use]

Hubspot

The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). There are three key players needed to execute a performance marketing strategy: A publisher or an affiliate partner. Once your ad launches, you can only monitor its performance and make adjustments.

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100+ LinkedIn Statistics You Need to Know in 2024

SocialPilot

million people have turned on the creator mode since its launch in 2021. There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day. Only 1 million users have published an article on LinkedIn. Millennials make up 20.4% More than 5.5 on LinkedIn.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI.

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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. Being “customer-obsessed” is a trait Sprout shares with our agency partners. Cultivate Award.