LiveRamp

MARCH 18, 2019

I’ve recently returned from Austin, where SXSW 2019 just wrapped up. During a keynote for Brand Innovators Austin , which occurred in tandem with SXSW 2019, Viacom Velocity’s Senior Director, Mary Kate Callen, shared that customers are twice as likely to pay more to use products or services if they view the brand as authentic.

Brand Identity 65

Brand Identity Branding Ethics Privacy 65

Martech Advisor

AUGUST 16, 2019

Talkwalker recently released a report on the best and worst digital marketing campaigns from early 2019. The world of digital marketing has become saturated and brands began 2019 desperate to stand out. Let’s look at some of the best and worst digital marketing campaigns of 2019 and learn from their hails and fails.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

ClickDimensions

SEPTEMBER 10, 2019

Here are nine of my biggest takeaways from Content Marketing World 2019, so you can put them to work in your own content programs: 1. There was lots of talk at Content Marketing World 2019 about letting go of our attachment to vanity metrics in order to realize real success with our content. The clip went viral, garnering more than 3.2

Top of Funnel 53

Top of Funnel Content Marketing Content Viral Marketing 53

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? By 2019, however, it had a problem. ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. Is there any such thing as a free meme? FuckJerry was a meme juggernaut.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

ClearVoice

JANUARY 16, 2019

Here’s what to expect in 2019. Starting July 9, 2019, Google will officially start blocking “annoying” ads, according to standards developed by the Coalition for Better Ads. The post Your Facebook Engagement Probably Stunk in 2018 — Here’s What to Expect in 2019 appeared first on ClearVoice.

Facebook 66

Facebook SMS Viral Marketing Paid Search Agency 66

Sprout Social

OCTOBER 17, 2022

Qualtrics made guests’ dreams come true at Brandweek 2019. — Chris Ariens (@ChrisAriens) November 14, 2019. — Jasmine Atherton (@jazmalek) November 5, 2019. — Adweek (@Adweek) November 5, 2019. Tabasco also leveraged social media after creator Bridget McFadden went viral on the app.

Brand Identity 99

Brand Identity Branding Viral Marketing Ideal Customer Profiles 99

Hubspot

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. Here's one for example of a TikTok post which went viral on Twitter: Now THIS is a tiktok I could watch all day pic.twitter.com/u1dBkH2OAa — ?? July 11, 2019.

Stats 101

Stats Viral Marketing Startups Transparency 101

Stevens & Tate

FEBRUARY 1, 2019

Gillette Takes a Social Stance And Goes Viral. Now that it’s 2019, reviewing last year’s marketing campaigns and planning this year’s marketing strategy ahead of time will help ensure that you hit the ground running. Head over to our site to read more about 2019 advertising trends.

Trends 40

Trends Planning Mobile Advertising Paid Search Agency 40

ClearVoice

FEBRUARY 21, 2019

For those writers who have expanded their skill set beyond journalism and quick, viral news wins, many have found SEO writing to be a lucrative endeavor. The post What Writers Should Know About SEO to Stay Competitive in 2019 appeared first on ClearVoice. Deep Dive on SEO: How to Improve Your Website’s Domain Authority.

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SEO Paid Search Agency Storytelling Keywords 93

Martech Advisor

AUGUST 29, 2019

Let’s talk about the mobile marketing hails and fails in the first half of 2019 and how they can shape your mobile marketing strategy. of e-commerce sales in the first quarter of 2019. Learn More: 5 Tips to Ace Your B2C Mobile Marketing Strategy in 2019. Mobile Marketing Strategies – 2019 and Beyond.

Mobile Marketing 46

Mobile Marketing Trends Marketing & Strategy Marketing Strategy 46

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. When we decided to leverage XR to ask our consumers to burn McDonalds ads and only then they would get something, then it went viral.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. Taking a critical look at how you’ve used MarTech in 2019 ensures you continue to evolve as an organization. All fashion experiences look the same.”.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 When Ryan Reynolds became the majority owner in 2019, he brought his marketing acumen, wit, a new vision and major brand awareness to the company. billion by 2021.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Sprout Social

AUGUST 10, 2022

Posted by Starbucks on Wednesday, February 27, 2019. High-end sporting goods maker Peloton endured significant criticism in December 2019 when one of its viral ads was termed “sexist and dystopian.” million in 2019 to 3.1 Photo courtesy of Adrienne Hairston. It didn’t stop there, however. million in 2020.

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PR Work Management Paid Search Agency Planning 132

Valasys

JULY 24, 2019

In a State of Social Media 2019 Report (published by buffer.com), it was found that about 93.7% Source: buffer.com/state-of-social-2019, State Of Social Report, 2019). Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Sprout Social

FEBRUARY 5, 2020

Organic, paid and viral reach. Viral reach is the number of unique users who saw your Facebook content because one of their friends engaged with it by liking, commenting, or sharing it. Although these measures of reach are less common than organic, paid and viral reach, they can still be incredibly useful.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

Optinmonster

FEBRUARY 11, 2024

Related Content: 25+ Powerful FOMO Statistics to Skyrocket Sales (2019) Related to that is urgency, which is also tied to human psychology. Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks. Examples include: Viral marketing campaigns. Content marketing.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Liveintent

DECEMBER 18, 2019

They’ve launched robust influencer partnerships, user-generated campaigns, and viral videos that grabbed the attention of online consumers – and they’re not slowing down any time soon. Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek. Email plays a big part in this growth.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. Although every social media campaign can't reach the same viral attention as the ALS Ice Bucket Challenge, there are several things you can try to improve the results of your social media efforts. Design a viral campaign.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Adobe Experience Cloud Blog

JANUARY 15, 2020

Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. billion people or 42% of the world population uses social media today ( Emersys, 2019 ) . 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Hubspot

APRIL 20, 2020

If enough people participate in the exchanges, a campaign can go viral. August 27, 2019. … October 28, 2019. Viral marketing campaigns show us how much power there is in marketing. Although the movie’s reviews were subpar , this series and film were awarded with a 2019 Clio Award.". "I Then every day. ????

Hubspot 93

Hubspot Content Marketing Campaigns Planning 93

Oktopost

AUGUST 26, 2019

However, 2019 decision makers are no different than you or I or anyone else. If you’ve never made a video, you might find yourself a bit lost when called upon to produce engaging, informative, and ideally viral content. True, “going viral” isn’t something you can directly control. Make sure you go viral for the right reasons!

B2B Marketing 111

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 111

Sprout Social

SEPTEMBER 23, 2021

According to the 2021 Pinterest Predicts report, there was a 155% increase in searches year over year for “crochet basics” from 2019 to 2020. We’ve seen it happen when Netflix lost Friends to HBOMax in late 2019 , and again when HBOMax released the Friends reunion special. 3 trend forecasting tips for retail brands.

Forecasting 127

Forecasting Social Media Trends Media 127

Martech Advisor

JANUARY 13, 2020

In 2019, we saw the rise of video with consumers watching more content and reading less, but in the new year, consumers will be playing more and watching less. In 2019, consumers showed us that they don’t care about platforms as much as they care about exciting post types.

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

Martech Advisor

JANUARY 3, 2020

In this book, Derek shares some fascinating facts and theories about content that goes viral on social media. Derek suggests that every piece of viral content has a unique, secret history that is unknown to the audience. Key takeaways from this book include: Data science proves how ‘viral content’ is a myth.

Social Media 135

Social Media Social Marketing Media Planning 135

Walker Sands

AUGUST 24, 2021

He last joined us in 2019 to discuss key concepts from his best-selling book “Contagious: Why Things Catch On,” including how to effectively harness social influence and word-of-mouth to create viral content. This will be our second time hosting Jonah Berger at Just a Book.

Word of Mouth 52

Word of Mouth Viral Marketing Communities Promotion 52

Sprout Social

JULY 12, 2019

Posted by Denny's on Monday, May 13, 2019. When it comes to a viral tearjerker video, nothing strikes more of a chord than the uplifting reunion. basically kick-started her career, taking a song that was viral in only a small crevice of the music world and exploding into a full-blown sensation. The premise here is simple.

Social Media 104

Social Media Video Marketing Media Viral Marketing 104

Contently

JANUARY 22, 2021

While its sustainability storytelling has often gone viral on Reddit , GE Reports shifted focus in the spring to cover how GE Healthcare—and the rest of the world-was fighting back against COVID-19. When possible, align your social impact storytelling with a product.

Storytelling 211

Storytelling Trends Ethics Content 211

Hubspot

MAY 7, 2019

According to Blissfully’s 2019 SaaS trends report , the average business of 100-250 employees typically has 99 SaaS subscriptions. In 2019, we've already welcomed over 80 new integration partners to the HubSpot family. We’re excited to announce that the following five apps were our fastest-growing in Q1 of 2019: 1. May 2, 2019.

Hubspot 76

Hubspot Advertising Agencies Outgrow Lead Ranking 76

6sense

DECEMBER 10, 2021

Additionally, 6sense Breakthrough, the company’s annual conference held in December, generated a 10x increase in attendees compared to the 2019 event. The past year has been immensely challenging and rewarding,” said Viral Bajaria , CTO and Co-Founder at 6sense. “I No Cold Calls.,

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Paid Search Agency Companies Cold Calling Buyer Intent 62

ClearVoice

MARCH 14, 2024

In 2019, Fortnite and Marvel offered “Endgame,” a limited-time game mode as Avengers: Endgame made its way into theaters. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend. Can they effectively promote and share content?

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Delivra

FEBRUARY 26, 2021

It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. According to public records , her trademark application has been suspended since 2019, due to being “abandoned.”). Will our usage of this viral content come from left field? What brands should know.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

ClearVoice

NOVEMBER 3, 2020

But first, to understand the potential impact of fastvertising, we must consider the best recent example from late 2019 B.C. Here's what can be learned from Ryan Reynolds' viral success story for @AviatorGin and how it could potentially help your content marketing strategy. I know a good brand of gin we can use.

Paid Search Agency 96

Paid Search Agency Advertising Agencies Content Marketing Content 96

Unbounce

FEBRUARY 25, 2020

As of 2019, the spend management company has raised over $30 million in funding, counts Mark Cuban and Ryan Holmes among its investors, and is one of the most exciting tech startups in the city. We had a chance to talk to Mark, the Demand Generation Manager at Procurify, during Unbounce’s 2019 Call to Action Conference.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Ranking 136

Martech Advisor

MARCH 22, 2020

Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. For example, let’s say one of your videos or articles became very popular among a certain set of readers and went viral.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Salesforce Marketing Cloud

OCTOBER 29, 2021

Anything can happen: another black swan event, a product goes viral on TikTok , or a flash sale catches on with even more people. Ecommerce sites have risen to meet customer expectations with regular sale events and major promotions throughout the year, sometimes on a weekly basis. Last year, consumers spent $1.1

eCommerce 98

eCommerce Traffic Marketing Websites Allocation 98

6sense

JULY 22, 2020

“Our strategy is to provide customers access to the broadest network of advertising inventory, and then overlay our patented company identification and AI capabilities to ensure campaigns reach their ideal accounts and personas — and generate the highest possible ROI, “said Viral Bajaria , CTO and Co-Founder of 6sense.

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Ideal Customer Profiles Advertising Agencies ABM Account Based Marketing 62