KoMarketing Associates

SEPTEMBER 29, 2020

.” B2B Advertising is Doing Well in 2020, Though It’s Growing at About the Same Rate as 2019. increase in ad spend is noteworthy compared to what’s going on in advertising as a whole in 2020, but it is almost the exact amount that B2B advertising grew in 2019. Even Google and Facebook have seen dramatic drops in growth.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

ClearVoice

JANUARY 16, 2019

Despite our best efforts, sometimes major players like Google and Facebook change the rules on us and cause us to back up and reassess our efforts. Your Facebook engagement probably stunk in 2018. Here’s what to expect in 2019. These will all be public, either on my Facebook or Instagram pages or on other media.”

Facebook 66

Facebook SMS Viral Marketing Paid Search Agency 66

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. Optimizing paid search was also a top tactical priority, proving that paid search remains a key initiative for top marketers in 2019. Google, YouTube and Amazon top the list of most trusted publishers. Data source: Marin Software.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Parse.ly

DECEMBER 9, 2019

We’ve got one more month to go before we can do a proper year-over-year assessment, and though we probably shouldn’t expect any game-changers to happen at the buzzer, we can at least touch base on where we’ve landed year-to-date: what were the biggest referral trends of 2019? Google News showed no signs of slowing down. Stay tuned.

Trends 89

Trends Aggregators Stats Privacy 89

Martech Advisor

JANUARY 29, 2020

This makes Yelp a stiff competitor to Google, particularly for smaller businesses. In this article, we discuss: The intent and demographics of Yelp vs. Google users. Google ads vs. Yelp ads. Yelp vs. Google Reviews and the Factors influencing them. Now the big question is, should you prioritize Yelp or Google?

Google 118

Google Paid Search Agency Allocation Advertising Agencies 118

Parse.ly

FEBRUARY 6, 2019

Like when we saw Facebook decline for six months before they announced official changes to their newsfeed. Platforms that look promising (SmartNews, and yes, still Flipboard), platforms that look like they’re slipping (Twitter), and platforms that cannot make up their damn mind (looking at you, Google). Google Other.

Traffic 108

Traffic Content Facebook Google 108

BuzzSumo

APRIL 14, 2019

So, if you decide to make influence a priority for your company in 2019, here are five signs you’re on the right track. Mari Smith, one of our favorite Facebook experts, is a master of community engagement. Mari Smith, one of our favorite Facebook experts, is a master of community engagement. Try it for free today.

Peer-to-peer 110

Peer-to-peer Dwell SERP Traffic 110

Heinz Marketing

OCTOBER 12, 2018

With summer out of the way and the colder seasons fast approaching, it’s time to start thinking about 2019. While we certainly can’t see into the future, with some forward-thinking and educated predictions we can identify some of the most important marketing trends that are likely to dominate in 2019. Chatbots are on the rise.

Trends 97

Trends Marketing Automation Services Top of Funnel Paid Search Agency 97

Bannerflow

DECEMBER 18, 2018

And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn’t it?). By 2019, eMarketer predicts that U.S. The final bell tolls for the cookie.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Sprout Social

JANUARY 2, 2019

We saw Facebook’s algorithm update rock the business world, for starters. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” Integrate emerging trends and best practices into your 2019 social media marketing strategy.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Google 83

Google Lead Ranking Lead Scoring Paid Search Agency 83

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. The digital marketing trends of 2019 to look out for exist largely in the area of search.

Trends 101

Trends Planning Paid Search Agency Amazon 101

Hubspot

JUNE 25, 2019

If you're shopping around for the best application to support your ecommerce business, you might be overwhelmed by the number of tools to choose from in 2019. Here, we're going to show you some of our favorite ecommerce software for 2019, and help you decide which ones can help your organization grow better. Google Analytics.

Enterprise Management 98

Enterprise Management Work Management eCommerce Marketing Management 98

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today. With Flow-Flow , you can display your Facebook feed on your blog with beautiful and responsive walls or galleries.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Directive Agency

OCTOBER 2, 2019

Let’s look at a few examples and how much we can efficiently increase our reach by: In the screenshot below, you can see the original list of marketing qualified leads that were uploaded into Facebook was below 1,000. While the name is a bit different on Google (similar audiences), the concept is the same as a lookalike.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Marketing Insider Group

DECEMBER 28, 2020

Check out the video below from CMWorld 2019 for a good overview. Much of the time, you can use Google Analytics (GA) for this. MonsterInsights : This is a Google Analytics WordPress plugin that provides you with snapshots of website analytics inside your content management system (CMS). What Are the Main MarTech Tools?

Enterprise Management 360

Enterprise Management Marketing Automation Services Marketing AI Work Management 360

Liveintent

NOVEMBER 5, 2019

When the good folks at eMarketer asked if LiveIntent would like to participate in their Email Marketing 2019 report, they didn’t need to twist our collective arm. eMarketer estimates nearly 91% of US internet users will send at least one email each month in 2019. Email is one of our very favorite topics. Consumers Have Limits.

Marketing Report 69

Marketing Report Email Marketing Emarketing Features 69

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. Find the details you need for 20+ top conferences through 2019 all in one place. Best marketing and content marketing conferences through 2019. 30-31, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Sprout Social

MARCH 26, 2019

Last updated: March 26, 2019. Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. of the market (Google claiming 37.2% Facebook Feed ads. Facebook Carousel Ads.

Facebook 104

Facebook Ads Cost Per Click Guidelines 104

ClearVoice

JANUARY 4, 2019

That’s why we are bringing you this guide to help you decide what 2019 conferences will be most valuable to you throughout the new year as a writer, freelancer or creative entrepreneur. If you are looking for marketing-focused conferences, check out The Ultimate List of Marketing Conferences in 2019. Dates: February 11-12, 2019.

Conference 106

Conference Creativity Startups Network Marketing 106

Nuvi

JANUARY 23, 2019

JANUARY 23, 2019 — Reputation.com , the first and only complete cloud-based enterprise reputation management platform, today announced Google Seller Ratings (GSR) for Auto to drive leads, engage car buyers, and yield more sales for auto dealerships. Power Automotive Summit, 2019 NADA Show. REDWOOD CITY, Calif.

Enterprise Management 40

Enterprise Management Google Marketing Management Click Rate 40

Liveintent

APRIL 17, 2019

From Facebook Ad Manager’s 14 hour blackout to McDonald’s acquisition of Dynamic Yield, we’re recapping some of the biggest advertising and marketing technology stories of Q1 2019. The post Biggest Advertising and Marketing Technology Stories of Q1 2019 appeared first on LiveIntent Blog. Now… Let’s get all up in it!

Advertisements 81

Advertisements Advertising Acquisitions Facebook 81

Bannerflow

MARCH 8, 2019

Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. And now in 2019, the launch of programmatic into the mainstream. Plus, in 2019, eMarketer predicts that U.S. Plus, in 2019, eMarketer predicts that U.S. The same could be said for ePrivacy in 2019 – just even more so.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. She also wrote The Facebook Era and The Social Business Imperative. Consultant named as the “Queen of Facebook”, Mari Smith is one of the biggest marketing experts on Facebook. jamaissanselles.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Sprout Social

FEBRUARY 28, 2019

In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. Since 2013, Google+ had been experiencing low activity. While there were 1.15

Google 108

Google Ideal Customer Profiles Profiling Communities 108

ClearVoice

JANUARY 30, 2019

Buffer’s 2019 State of Social report touts importance of stories. Social media stories will continue to have an important place in brands’ social marketing plans in 2019, according to Buffer’s just-released “State of Social” report , even though more than 1/3 of brands are unsure about how effective stories are.

Social Media 76

Social Media Media Youtube Custom Publishing 76

Digital Marketing World Forum

DECEMBER 18, 2019

The final instalment of the 2019 event series, DMWF Europe, was the perfect way to close another awesome year for DMWF! Thank you @JungleCreations @Philips @SadeLaja1 #DMWF pic.twitter.com/w28U9GXoTY — #DMWF (@DigiMarketingWF) November 25, 2019. Angela Teodorescu (@YTeodorescu) November 27, 2019.

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

BenchmarkONE

JANUARY 24, 2019

“Gaining and keeping customers” is the top marketing goal for small business owners in 2019 , and this is a continual challenge due to time and budget constraints. Let 2019 be the year of sales and more sales! Use Facebook and SEO for local business. Use local language in your Facebook ads (“Hey, Chicagoland business owners!”)

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

Buffer

DECEMBER 3, 2018

For example, Facebook recently shared that meaningful conversations are one of the most influential factors on the platform. Today we’re covering everything you need to know about decoding social media algorithms in 2019 and what brands can do to thrive. A marketer’s guide to decoding social media algorithms in 2019.

Social Media 111

Social Media Media Social Networks Linkedin 111

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Youtube 110

Youtube Stats Paid Content Marketing & Strategy 110

Brandpoint

JULY 22, 2019

Here are the best video marketing statistics for 2019 that should convince you to integrate video into your marketing strategy: Audience. By 2019, 80% of global internet consumption will be video content ( Inc. 93% of marketers say video creation is or should be a priority for the rest of 2019 ( HubSpot ). Marketing ).

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. What Is Google Tag Manager (GTM)? Have you ever added code to your website to track Google Analytics ? So Darn Easy to Use.

Marketing Analytics Tools 91

Marketing Analytics Tools Tagging Work Management Marketing Management 91

Bannerflow

DECEMBER 18, 2018

And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn’t it?). By 2019, eMarketer predicts that U.S. The final bell tolls for the cookie.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Hubspot

JULY 23, 2019

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Lasso by Facebook.

Social Media 101

Social Media Social Marketing Media Planning 101

Hubspot

JUNE 17, 2020

In 2019, there were 263 million digital buyers in the U.S. As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. And I'm not alone.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101

Outbrain

JUNE 26, 2019

These rankings illustrate Outbrain’s market share against competitors, including Google, Facebook, and other native advertising networks. Outbrain accounted for 88% of the total digital population, surpassing Facebook and other advertising platforms, according to Comscore Media Metrix ® Key Measures rankings in April 2019.

Facebook 40

Facebook Advertising Agencies Google Lead Scoring 40

BenchmarkONE

JANUARY 7, 2019

To make a lasting (and positive) impression in 2019, your content must be authentic, transparent and valuable. Make use of live video platforms (Facebook, Instagram, YouTube) to host live Q&As, interactive how-to videos, behind the scenes reveals, and more. Google calls these “ micro-moments :”. What is Valuable Content?

Content 73

Content Ideal Customer Profiles Transparency FAQ 73