Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

Google and Facebook accounted for almost 100% of all the growth in U.S. Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. Google now processes over 40,000 search queries every second on average.

What Could Kill Google and Facebook

Webbiquity

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Google.

Trending Sources

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services.

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The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.

Tools 88

Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. Except Google+.

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Google+ is an antisocial network

Biznology

For most, Google+ is an antisocial network. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. Even Facebook Has Humble (though Haughty) Beginnings. Google+ did no such thing.

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.

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Google+ is an island of misfit toys

Biznology

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially.

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Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer.

Slow and steady content-creation wins the Google Search race

Biznology

They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with. Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year.

Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” Is G+ Google’s Ellis Island ?

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SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]

Hubspot

The folks at HigherVisibility produced minigraphics with tips for how to optimize your business page on Facebook, Pinterest, Etsy, Yelp, and Google. Facebook. Google.

SEO 57

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.

18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+?

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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. A lot of this activity comes from apps like Facebook, Twitter, and Snapchat, which account for the vast majority of time spent. Almost all the gains are going to Facebook and Google.

Facebook vs. Google: Choosing Between Digital Advertising Giants

Fathom

Facebook and Google. And while Google and Facebook’s advertising platforms certainly differ, comparing and contrasting them is helpful for those trying to make the difficult choice between these digital giants. Getting the Most Bang for Your Buck Facebook vs. Google.

B2B Paid Content Distribution: Facebook vs. LinkedIn

Contently

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. Think about the people you engage with most on Facebook.

What Your Business Needs To Know About Google+

Modern Marketing

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Facebook. Google Bookmarks.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. Facebook Skeptics.

What Google+ Needs to Offer Businesses

Modern Marketing

by Jesse Noyes | Tweet this There’s no doubt Google made a huge splash when it unveiled Google+. From the beginning, Google+ has promised to deliver business pages for brands, and even demanded companies remove pages set up as profiles. Will your business be on Google+?

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Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Don’t we all know that Google Search is a somniloquist ! ” Not only is Google a Glutton, but he’s always hungry — and a picky eater, too. In a perfect world, all of Google’s food would be steamy hot, bold with spices and herbs , and nutritionally rich.

Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot.

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Why Google Social Search Means You’ll Probably Want a Google+ Page

Modern Marketing

by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. You can get a full synopsis at Google’s blog.

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2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

Contently

Last week, the world got wind of the biggest Facebook algorithm change in years. data analysis of over 2,500 sites, Facebook referral traffic now sits at 35.1 percent, while Google referrals are hovering just above 40 percent. But Facebook is just that—an ad platform.

The Nine Best Facebook Marketing Tools

Webbiquity

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Google Review Count: 790,000.

Facebook and Google Going Big on Online Display Ads

Modern Marketing

And more of them are appearing on your Facebook account. But Google broke through for the first time this year, delivering nearly 40.5 A quick look at Google’s most recent annual report shows the company recorded a $700 million increase in advertising and promotion this past year.

Spending more time on SEO than adding value to Google?

Biznology

” Give Value to Google. Google Needs Copy and Content More than Inbound Links. Google Still Believes that Books Make the Library. While these beautiful sites shape change and reconfigure based on how you view them, they don’t help Google very much.

Will Google+ Overtake Facebook? [Data]

Hubspot

Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. Then again, Google Buzz had 9 million posts within 56 hours of its release.and we all know what happened to Google Buzz.

Buzz 29

France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. One: visitors from the US cannot use Google the same way we do in the States.

Looking in Google’s funhouse mirror

Biznology

Google’s the worst boyfriend in the world! However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to.

What Google and Facebook Hide From You

Writing on the Web

Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Share this on Facebook. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. 10 Ways to Use Facebook as a List Building Tool.

Is Facebook in Danger of Becoming the Next Taboola?

Contently

For months leading up to the election, a slow trickle of angst surrounded Facebook’s fake news problem. “ Facebook, in Cross Hairs After Election, Is Said to Question Its Influence ,” wrote the New York Times. Yet on Facebook, that scenario is turning into the norm.

Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. Google’s conflicted.

Use reviews on your blog to gussy up your Google search results

Biznology

If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. They’re part of a special structured data coding, called schema, that tells Google which web site pages contain proper 1-5 star reviews.

SERP 58

49 Noteworthy Social Networking Stats and Facts

Webbiquity

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). 18 Facebook Stats and Facts. 3 Google+ Stats and Facts.

Stats 114

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies.

Sites 92