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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. And it all starts with powerful product messaging that makes your startup stand out.

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Allen Gannett on Developing the Right Ideas at the Right Time

Oktopost

In 2018 it merged with Skyword, the leading content marketing platform, where he became the Chief Strategy Officer. His book ‘The Creative Curve’, came out in June 2018 from Currency, a division of Penguin Random House. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

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The 10 Most Fascinating People in B2B Marketing in 2020

Biznology

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). She was named Teacher of the Year in 2018. Moss , marketing executive in the media world, was an early adopter and advocate of podcasting as a driver of B2B revenue. I am pleased to introduce ten standouts here. Or the soda bottle.

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MarTech’s ABM experts to follow

Martech

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She is the host of the podcast B2B Marketing and More With Pam Didner.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

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My, Oh My — 2018 Was an Amazing Year for Outreach

Outreach

That was how 2018 turned out for Outreach. More than 200 product launches, 16 new and improved integrations, 60+ events, and $65 million in Series D funding highlighted the calendar year, with Outreach landing on LinkedIn’s Top Startups for 2018 as the undisputed champion in the sales engagement arena. Sure, 2018 was phenomenal.

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.