Litmus

OCTOBER 24, 2023

In this blog, we’ll explore a quick a snapshot of the email service provider landscape, looking at the key players and a few trends in the ever-evolving email ecosystem. Keep an eye on emerging trends in email marketing, and ensure your chosen ESP aligns with your goals for powerful and effective email communication.

Service 95

Service Peer-to-peer Eloqua Opinions 95

Valasys

SEPTEMBER 24, 2018

Adobe will be acquiring privately-held cloud marketing software group Marketo from Vista Equity Partners for a whopping $4.75bn (£3.6bn)! The common and unwavering belief in the power of content and data to drive business results has brought these two magnets together according to Steve Lucas the CEO of Marketo.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Paid Search Agency 89

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 89

Adobe Experience Cloud Blog

OCTOBER 9, 2018

How can marketing leaders reverse the trends, build confidence, demonstrate value, and increase position longevity? In a recent Marketo webinar , Lori Wizdo, VP and Principal Analyst at Forrester Research , recommended aligning the report with the business objective of the stakeholder who’s receiving it. So what’s the answer?

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Televerde

SEPTEMBER 25, 2018

We’ll be joined by other marketing, sales, and demand generation professionals across Europe for the 2018 SiriusDecisions Summit Europe event. As a platinum sponsor, we are presenting with Marketo (oh, to be a fly on the wall at Marketo during these exciting times !) Hence why I love Bizible. Marketing Operations.

Case Study 40

Case Study Case Studies Marketo Studies 40

SalesIntel

DECEMBER 6, 2023

Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions. It is important to understand your requirements, which tools your competitors are using, and what’s trending when it comes to sales tools. Customer relationship management is simple to use.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Biznology

JANUARY 19, 2018

Amy Guarino and I first met in 2014, when she was heading Marketo ’s effort to foment the marketing automation revolution in Japan. Hats off: Marketo is well-established there now. Last year, Amy moved to her next hot trend: artificial intelligence. Happy 2018 to all. “It’s the post-sale experience where success lies.”.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Contently

MAY 7, 2018

That theory became a reality at Marketo’s Marketing Nation Summit , the annual conference/party that celebrates all things marketing. Marketo, for example, debuted Sales Engage , a new tool built from the acquisition of ToutApp. What Marketo didn’t mention is the content feeding these campaigns have to come from somewhere.

Marketing AI 123

Marketing AI Enterprise Management Marketo Conference 123

Adobe Experience Cloud Blog

JANUARY 11, 2018

For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology. In Marketo’s 2018 Predictions , you’ll see that 2018 is expected to be the year of Account-Based Marketing (ABM).

Marketing AI 134

Marketing AI Account Based Marketing ABM Cross-Selling 134

Adobe Experience Cloud Blog

MARCH 29, 2018

In this blog, I’ll share what consumers think about voice assistants right now from our own 2018 CX trends research , how you can get started with voice, and what that means for marketers. According to Gadgets 360 , the big trend at CES 2018 was “a voice assistant in every corner of your house.” Looking Ahead.

Amazon 134

Amazon Enterprise Management Work Management Advertising Agencies 134

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Pipeline Trend by Month. We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . . We have included each of their responses below.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Tomorrow People

MARCH 13, 2018

Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Download Content Marketing in the UK 2018: Benchmarks, budgets, and trends and see how the competition is doing it. Lead nurturing and scoring. Reporting contribution and attribution. Marketing automation. Account-based marketing.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. But simply following a trend, doesn’t guarantee success if your brand doesn’t have purpose. . Consumer trends continue to accelerate at breakneck speed.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Vidyard

JUNE 26, 2018

With its Summer 2018 update, Vidyard has expanded its Vidyard GoVideo partner ecosystem to help businesses bring personal video messaging to a broader base of employees while optimizing its core video player for both desktop and mobile performance. There is a clear trend towards going video-first throughout the customer experience.

Video Marketing 65

Video Marketing Marketing Management Business Marketo 65

Adobe Experience Cloud Blog

APRIL 17, 2019

Adapting to current trends in SEO and marketing, as well as being able to execute on them within a joint strategy means being receptive to change. Cross-functional communication provides more visibility into emerging trends, ROI modeling, and organizational needs that can inform marketing spends and strategic focus.

SEO 134

SEO Work Management Marketing Management Budget Programs 134

Rollworks

MAY 21, 2018

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. ABM and ROI.

Account Based Marketing 40

Account Based Marketing ABM Statistics Allocation 40

Adobe Experience Cloud Blog

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. The post Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Adobe Experience Cloud Blog

APRIL 27, 2018

The technologies allow decision-makers to extract valuable insights from a large amount of data so businesses can stay on top of emerging trends. To stay on top of search and marketing trends, you need to constantly evaluate and analyze a lot of data. By 2018, 62% of enterprises are expected to be using AI technologies.

Marketing AI 134

Marketing AI Marketing Budget Marketing Budget Creation Content Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy for 2019.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Adobe Experience Cloud Blog

JULY 26, 2018

In Widen’s 2018 Connectivity Report , we found that marketers are seriously confused about AI, yet have a giant appetite for it. As a community, we must question the fantasy and FOMO driving this trend. In early 2018, my team and I conducted 32 phone interviews and 506 online surveys with marketing professionals.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Martech

OCTOBER 4, 2021

I think it’s fair to say there’s a trend here. Salesforce’s acquisition of Datorama happened way back in 2018. Perkuto will expand MERGE’s marketing operations offerings, bringing Marketo and Workato managed services to MERGE clients. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Why we care.

Acquisitions 110

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 110

Adobe Experience Cloud Blog

JUNE 24, 2019

It’s now the third most important trend after sales automation and Big Data. between 2017 and 2018. The post How to Pair AI with Inside Sales to Grow Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And while not all applications are sales related, business use of AI grew 97.7%

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Vidyard

JUNE 26, 2018

With its Summer 2018 update, Vidyard has expanded its Vidyard GoVideo partner ecosystem to help businesses bring personal video messaging to a broader base of employees while optimizing its core video player for both desktop and mobile performance. “There is a clear trend towards going video-first throughout the customer experience. .

Video Marketing 58

Video Marketing Marketing Management Business Marketo 58

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on how you can increase your marketing ROI by incorporating them into your campaigns : 1. billion—and is predicted to reach $6 billion by 2018, according to eMarketers. Here’s a quick look at 3 future trends for early adopters : 1.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

SnapApp

JULY 10, 2018

Fast forward to 2018 and suddenly 70% of marketing professionals are allocating more money towards creating demand gen campaigns , with more than one-third of marketers planning to increase spending by more than 20%. . Bizible offers insights into marketing trends alongside step-by-step guides designed to boost growth and awareness.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Adobe Experience Cloud Blog

AUGUST 10, 2018

SEO: How to Rank in 2018. Moz recently published an article, the SEO Checklist: How to Rank in 2018 , which shared a list of insights that should help just about anyone to have a working understanding of the SEO game. One option is to use Google Trends , a free tool, to see how keywords rank and compare. What do they say?

SEO 113

SEO Marketing Strategy Marketing & Strategy Content Marketing 113

Adobe Experience Cloud Blog

APRIL 20, 2020

But, Jimdo Dolphin gives you the option to import Instagram photos for the AI algorithm to use among other improvements they added in late 2018. . And this is a trend to watch in AI website building going forward. . Both take advantage of the fact that web designers use standard design patterns to create a working site. .

Marketing AI 169

Marketing AI Marketing Websites Ad Building Process 169

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

In 2018, that number has risen to 52.2% Here are five mobile marketing trends to keep in mind while developing your campaigns, and as you begin to plan for 2019. The post How Mobile Marketing Can Boost Your Campaign Results appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. according to Statista.

Mobile Marketing 126

Mobile Marketing Campaigns Paid Search Agency Planning 126

Martech

OCTOBER 20, 2022

Adobe hadn’t bought Magento or Marketo and LinkedIn hadn’t yet joined the Microsoft family. But lately, we’ve seen a trend with major brands dropping the CMO role for chief digital officers and chief customer officers — both of which often oversee the marketing technology function.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Marketing Budget 101

Strategic-IC

JUNE 11, 2019

We outline our key takeaways and trends from Drift's 2019 HYPERGROWTH conference. HubSpot ’s CEO, Brian Halligan, already unveiled their flywheel model at INBOUND 2018, also highlighting the value of a customer-centric business model to drive organisational growth - and making the wheel spin faster. Related: 3.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Well, Marketo decided to find out. Marketo 2018 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Adobe Experience Cloud Blog

NOVEMBER 29, 2018

Journalists often report both on trends and unusual occurrences in a given subject, and both are uniquely tied to the times. An analysis of industry trends from 1998 when the internet had yet to reach ubiquity is not relevant to an industry insider of 2018.

Storytelling 133

Storytelling Thought Leadership Television marketing Internet Marketing 133

LeanData

JUNE 18, 2018

June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. Ops-Stars 2018 will over-deliver on that commitment. SUNNYVALE, Calif., About LeanData.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

SnapApp

JULY 10, 2018

And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Demand Gen Blogs to Study.

Training 48

Training Demand Demand Generation Agencies Planning 48

Adobe Experience Cloud Blog

DECEMBER 19, 2017

As we marketers wrap up our 2018 planning, it’s difficult to not get excited about the potential a new year brings. As analytical thinkers, we are, of course, realizing some patterns in the areas of focus and strategy trends. Here are four critical areas of focus for marketers in 2018: Value Over Volume. Did you hear?

Planning 13

Planning B2B Thought Leadership Thought Leadership Advertising Agencies 13

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 This guide will walk you through some of the key capabilities of Marketo. Marketo Sales Connect to coordinate sales and marketing.

Marketo 126

Marketo Marketing Automation Services Enterprise Management Marketing Management 126

Televerde

JANUARY 28, 2020

We applaud these winning organizations for blazing a trail because doing well by doing good isn’t’ just a passing trend, it’s a paradigm shift that is changing our industry for the better.” million labor income in the Arizona economy between 2011 and 2018. million GDP and $196.1 View the full study here.

Lead Ranking 52

Lead Ranking Intent Communities Studies 52