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How SEO Can Drive Your Marketing Initiatives

Adobe Experience Cloud Blog

Breaking down creative silos means that valuable information is shared more freely across teams, and the resulting output is more dynamic, which is an extraordinarily valuable thing in the world of marketing. One barrier to entry for cross-discipline collaboration is a technology adoption gap.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

How affordable is digital marketing compared to traditional marketing methods? Take email and social media marketing as examples. In 2018, email marketing’s average Cost Per Lead (CPL) was $53. Having trouble associating your digital marketing spend to revenue? TrackMaven found many SMBs are.

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

We’ve seen marketing teams and their sales counterparts not only create consensus on who’s responsible for what but develop more collaborative relationships across the board that help drive company success. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021.

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11 Email Marketing Trends You Can’t Ignore in 2021

Single Grain

Let’s explore the email marketing trends that we can look forward to in 2021 and the years to come. 11 Email Marketing Trends You Can't Ignore in 2021. Book My Free Email Marketing Consultation. 1) Agile Email Marketing. Working in collaboration is another principle that drives agile email marketing.

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. By Dom Nicastro.

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8 Interactive Content Statistics to Guide Your Marketing Spend in 2017

SnapApp

And one of the reasons why investment in interactive content is projected to see double digit growth as we head towards 2018. . 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018 ( DemandGen Report ). . And, that trend looks set to continue into 2018. . . Marketo. .

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We’re All Re-planning our B2B Marketing Budgets Now

Full Circle Insights

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets?