2018 Marketo Multi-Channel Trends 
Envy
JANUARY 28, 2018
How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? We expect this trend to continue. In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace.
Valasys
MARCH 14, 2019
According to the Marketing Data and Analytics Survey 2018 conducted by Gartner, 81% of marketers expect that the majority of their decisions will be data-driven by 2020. These behavioral insights in Marketo enable marketers to gain a powerful way to accelerate and scale personalized and account-based marketing (ABM) strategies.
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Adobe Experience Cloud Blog
JUNE 24, 2019
AI can identify high-value prospects at scale and complement your sales team’s efforts by delivering a personalized, multi-channel customer experience that complements your reps’ sales calls. It’s now the third most important trend after sales automation and Big Data. between 2017 and 2018.
Inbox Insight
DECEMBER 10, 2018
We asked one of our in-house programmatic and RTB specialists, Jasdeep, for his expert opinion… Forecasted Trends for 2019. In today’s mobile-first, always-on world, brands need to be more ‘joined-up’ in their communications in a multi-channel way, whilst ensuring data compliance. billion ($2.69 billion) in 2015, to £3.39
Martech
JANUARY 13, 2022
Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software juggernaut Adobe for $4.7 This guide will walk you through some of the key capabilities of Marketo. Marketo Sales Connect to coordinate sales and marketing.
Content4Demand
APRIL 10, 2019
Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience. However, technology specifically has continued to remain siloed as B2B or B2C point solutions.
SnapApp
DECEMBER 12, 2017
Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . What are the 3 marketing automation trends you think will have the biggest impact on B2B marketers in 2018? . Chatbots will become a primary channel for lead and customer education. Ann Handley.
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