Circle Studio

OCTOBER 26, 2017

Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends—North America research. This further highlights that content marketing is no longer simply a trend or a “shiny new object,” but rather it’s become a core competency of B2B marketing teams.

Statistics 116

Statistics B2B Marketing Trends Content Marketing 116

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Content creation and distribution is still a priority. Firstly, it’s important to note that content creation and distribution isn’t going anywhere.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Inbox Insight

FEBRUARY 26, 2018

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. Without further ado, here are the 5 email trends you need to watch in 2018. Intent Targeting.

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

Animalz blog

MARCH 21, 2024

You can still read the original 2018 version here.) The trick is that you need both standout content and reliable distribution for a publication play to work. The Audience Building Imperative This brings me to the biggest shift in my thinking since 2018: Building an audience of followers and subscribers is no longer optional.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

LeanData

JULY 13, 2020

At Ops-Stars 2018, conversations around changing GTM strategies were widespread. Here, we’ll dive into the webinar’s insights and takeaways, from industry trends to the best inbound and account-based marketing (ABM) practices. Exclusive Ops-Stars 2018 survey results on GTM data. Ops-Stars 2018 Survey Results.

Lead Ranking 52

Lead Ranking Account Based Marketing Distribution ABM 52

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

BenchmarkONE

JULY 23, 2020

A better way to do it: pay attention to social media trends, and look for patterns in them that you can use to guide your next steps. To help you get started, we’ve outlined some of the most compelling social media trends of the year and what we can learn from them. Click-through-rates from social media dropped from 2018 to 2019.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Sprout Social

AUGUST 3, 2018

We’ll discuss how social plays into these experiences through amplification, distribution, and even analysis. When you work in social media, staying up to date on the latest trends is sometimes a struggle. This post #SproutChat Calendar: Upcoming Topics for August 2018 originally appeared on Sprout Social.

Conference 75

Conference Social Media Work Management Distribution 75

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

DivvyHQ

NOVEMBER 7, 2018

We feel the same way about the 2018 fan favorites for content tools selected by Content Marketing Institute’s community. One of the key digital marketing trends we’ve noticed is a widespread focus on upping the ante with social media measurement. Finding Meaning in Social Media Metrics.

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

Choozle

JANUARY 17, 2019

In their December 2018 U.S. Digital advertising in 2018: Key takeaways. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. There was a 20.4

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. We asked B2B marketers, “What is your biggest lead generation challenge in 2018?” Stay on top of the latest trends impacting B2B. Here are the results of the survey.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Changes in marketing trends means changes in marketing culture—and visa versa (as it’s kind of the chicken and egg thing.). Influencer marketing has been huge in 2018.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Changes in marketing trends means changes in marketing culture—and visa versa (as it’s kind of the chicken and egg thing.). Influencer marketing has been huge in 2018.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities. Enterprise CMS?

Paid Search Agency 89

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 89

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. In 2012, B2B researchers were pretty evenly distributed across all age groups. Millennials make up more than half of B2B researchers.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Ranking 50

Liveintent

AUGUST 1, 2018

That’s why, when the 2018 installment of the annual Mary Meeker’s Internet Trends Report came out, we went looking in search of one thing: “people.” ” The 294-page report covers everything from smartphone usage to ecommerce growth to online video distribution. Let’s take a look.

Trends 54

Trends Internet Marketing Privacy Transparency 54

Porch Group Media

NOVEMBER 12, 2019

State of Digital Marketing – Priorities, Challenges, Trends and More. Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. during 2018, reaching $7.85 Some key trends to this year include the following: Digital Video. – Email.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. By using paid content distribution ? By using the most trending platform? And this is no surprise.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

KEO Marketing

OCTOBER 23, 2017

By keeping pace with trends, you can fine-tune your content marketing program to deliver the best results. The following ten trends illustrate where content marketing is going for the rest of this year and into 2018. Because you cannot afford to create content few targets will see, the trend is less content and more promotion.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Ranking Lead Scoring 120

The Point

JANUARY 17, 2019

In their “ State of Sales Development: 2018 Report , ” the authors deliver 43 pages of benchmarks and trends that illustrate how today’s leading companies are succeeding in sales development. Yes, you can tightly manage lead distribution and SLAs to ensure that leads get called within 5 minutes. Click To Tweet.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. Image credit: CMI.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

KoMarketing Associates

SEPTEMBER 27, 2017

The “2018 Content Marketing Benchmarks, Budgets, and Trends – North America” report from the Content Marketing Institute and MarketingProfs recently found that over the last year, higher quality content creation (78 percent) has been the top driver of success for B2B marketers deploying content marketing.

Positioning 120

Positioning ROI B2B Marketing B2B 120

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. Are they doing a more efficient job distributing content?”.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Webbiquity

JANUARY 20, 2021

Since 2018 when the law passed, international legislative authorities have implemented several international equivalents, the latest ones being Brazil’s LGPD and California’s CCPA. She is always happy to collaborate with awesome blogs and share her knowledge about branding, digital marketing trends, and business growth strategies.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. It ‘s also offering six content themes, seven keynote speakers and an all-around great networking opportunity: Ignite 2018 evening.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Zoominfo

APRIL 18, 2018

It’s difficult to meet the ever-growing demand for content, but if you blindly follow trends or fail to think concepts through, your efforts will undoubtedly fail. Instead, personalize your messaging and distribute each piece to a particular segment of your audience. Marketing Madness: Your 2018 Starting Lineup [Infographic].

Zoominfo 140

Zoominfo Buyer Personas Marketing & Strategy B2B Sales 140

Sprout Social

APRIL 30, 2020

First and foremost, it’s important to consider what types of data you should be leveraging when planning your content and distribution efforts. A well-rounded approach to optimizing your scheduling should consider both industry-level trends and the engagement data behind your individual profiles and audiences.

Optimization 87

Optimization VALS Ideal Customer Profiles Custom Publishing 87

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Least successful technology marketers: While 39% said they focused on the buyers’ journey in 2017, only 24% said they did in 2018.

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

Zoominfo

OCTOBER 18, 2018

In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year ( source ). AI, or machine learning, analyzes data and uncovers trends and patterns that allow it to carry out advanced functionality. Let’s get into it! What is artificial intelligence?

Marketing AI 196

Marketing AI Business Lead Ranking Lead Scoring 196

Anyword

JANUARY 4, 2019

To help publishers stay informed of the most important Facebook and content distribution trends, we launched The Keywee Facebook CPC Tracker , a monthly update on Facebook CPCs based on analysis of data from over 500 publishers. We release new CPC data every month, along with relevant insights on content distribution.

CPC 40

CPC Cost Per Click Facebook Storytelling 40

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

PureB2B

APRIL 25, 2019

Staying on top of sales and marketing trends like these can help you gain a new perspective on your strategies and even help you initiate a campaign or channel pivot. Accenture, 2018) 57% of B2B marketers reported their biggest challenge is getting targeted prospects to engage. Read on and enjoy! B2B Buying Process.

Stats 62

Stats Top of Funnel Advertising Agencies Lead Ranking 62

Biznology

JUNE 13, 2018

The pay ratio disclosure rule in the Dodd-Frank law is now being fully implemented, effective May, 2018. Most of this income increase has come at the expense of workers in the lower half of the distribution. It is an event that has been dreaded by corporate executives for years. Perceptions reflect these facts, too. Like this post?

Branding 154

Branding Brand Identity Comparison Rules 154

Heinz Marketing

DECEMBER 7, 2017

There’s a lot more to it than that and many in 2018 are going to start prioritizing their distribution and promotion efforts. The following articles have some great insight to how to create and distribute content that packs a punch. 9 Content Marketing Trends to Look Forward to in 2018.

B2B Marketing 62

B2B Marketing Planning Content Marketing B2B 62

Salesforce Marketing Cloud

AUGUST 24, 2022

Founded in 2018, the dynamic duo have since grown Qualified into a rapidly expanding business. Then, in 2004, both at a crossroads in their careers, noticed a significant trend happening — the rise of what everybody now calls the “cloud” — which, at that time, was just trying to run business apps on the web. Their goal?

Startups 52

Startups Advertising Agencies Business High Quality Lead 52