Zoominfo

DECEMBER 6, 2018

Here are eight tips to keep in mind before creating and distributing a corporate social media policy: Continue reading. The post November 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. 5 Vanity Metrics Recruiters Should Look Beyond. In the past, recruiters relied on their intuition to strategize and hire top talent.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. Content creation and distribution is still a priority. Firstly, it’s important to note that content creation and distribution isn’t going anywhere.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Anyword

FEBRUARY 4, 2019

For storytellers, 2018 was a year filled with change: publishers adjusted to platforms’ algorithm updates, content marketers pivoted (and pivoted back), and the industry made a collective push to diversify revenue streams. This year, we expect to see a noticeable shift in how publishers approach content distribution. About Keywee.

Distribution 40

Distribution Trends Storytelling Content 40

LeanData

JULY 13, 2020

At Ops-Stars 2018, conversations around changing GTM strategies were widespread. Exclusive Ops-Stars 2018 survey results on GTM data. Ops-Stars 2018 Survey Results. At Ops-Stars 2018, LeanData surveyed workshop attendees to find out exactly how they’re going to market. Whether you’re one of the 88.9

Lead Ranking 52

Lead Ranking Account Based Marketing Distribution ABM 52

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. Take a look at a few more highlights from our new e-book: In 2018, I expect to see more diversification of content formats. Apple will buy Disney in a few years, says @JoePulizzi.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Animalz blog

MARCH 21, 2024

You can still read the original 2018 version here.) The trick is that you need both standout content and reliable distribution for a publication play to work. The Audience Building Imperative This brings me to the biggest shift in my thinking since 2018: Building an audience of followers and subscribers is no longer optional.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Unbounce

SEPTEMBER 24, 2018

Rajveer Chohan (@Raj_i) August 30, 2018. — Britt Senko (@brittsenko) August 28, 2018. — Junction (@JunctionYVR) August 29, 2018. Take a trip down short-term-memory lane with me to relive takeaways from the stage and see all of the speaker videos and slide decks on the 2018 recap site. Something for everyone.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Sprout Social

AUGUST 3, 2018

We’ll discuss how social plays into these experiences through amplification, distribution, and even analysis. This post #SproutChat Calendar: Upcoming Topics for August 2018 originally appeared on Sprout Social. Add event to calendar Apple Google Outlook Outlook.com Yahoo.

Conference 75

Conference Social Media Work Management Distribution 75

Parse.ly

APRIL 4, 2019

For marketers with digital audiences, just as much effort has to go into distributing content as creating it – sometimes more! Using UTM parameters and measuring results in Parse.ly’s campaign dashboard allows you to track distribution efforts right alongside content performance in the Parse.ly Did my audience engage with it?

Distribution 40

Distribution Campaigns Marketing & Strategy Newsletter 40

KoMarketing Associates

NOVEMBER 6, 2018

IAS recently published the “Media Quality Report H1 2018” to determine how video and display marketing performed in the first half of 2018 compared to last year. percent between H2 2017 to H1 2018. Over the next 12 months, 35 percent of marketers intend to increase their creation and distribution spending on branded video.

Display 145

Display Video Marketing Distribution Statistics 145

DivvyHQ

NOVEMBER 7, 2018

We feel the same way about the 2018 fan favorites for content tools selected by Content Marketing Institute’s community. It’s an awesome time to be working in the fields of content planning, creation, and distribution. We Kansas Citians are sophisticated in our BBQ palettes, you see, and our standards have grown impeccably high.

Marketing Analytics Tools 93

Marketing Analytics Tools Work Management Marketing Management Tools 93

Vidyard

DECEMBER 14, 2020

only 28% in 2018). . The post Business Adoption of 1:1 Video Messaging Grows 471% as Remote Sales and Distributed Work Dominate 2020 appeared first on Vidyard. The percentage of respondents who report using video for sales prospecting and customer engagement increased by 93% year over year.

Distribution 66

Distribution Video Marketing Customer Satisfaction Business 66

Vidyard

DECEMBER 14, 2020

only 28% in 2018). Sign up for Vidyard for free: [link] Media Contact: Sandy Pell, Head of Corporate Communications, Vidyard, press@vidyard.com The post Business Adoption of 1:1 Video Messaging Grows 471% as Remote Sales and Distributed Work Dominate 2020 appeared first on Vidyard.

Distribution 65

Distribution Video Marketing Customer Satisfaction Business 65

ClickDimensions

SEPTEMBER 10, 2018

Throughout Content Marketing World 2018, speakers referenced creating amazing content for our audiences, and how not mirroring our competitors is a big part of that. The post 8 Big Takeaways from Content Marketing World 2018 appeared first on ClickDimensions Blog. Meaning matters.

Content Marketing 89

Content Marketing Planning Content Conference 89

KoMarketing Associates

FEBRUARY 13, 2018

Over the next 12 months, 35 percent of respondents intend to increase their creation and distribution spending on branded video. Audience targeting capabilities (49 percent), engagement (49 percent) and ease of distribution (35 percent) were named some of the top advantages. Increasing Investment in Video Marketing Content.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

PathFactory

JANUARY 3, 2019

That’s why we’d like to share some of our best marketing campaigns of 2018 along with some key learnings you can take with you into 2019. Q1 2018: The Great Gate Debate. We started 2018 off with a bang with The Great Gate Debate (GGD). Q2 2018: GDPR Wars. Q3 2018: The Channel Panel. click here.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. We asked B2B marketers, “What is your biggest lead generation challenge in 2018?” The post The State of B2B Lead Generation in 2018 appeared first on Bop Design.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

Navigate the Channel

DECEMBER 21, 2017

Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly. In 2012, B2B researchers were pretty evenly distributed across all age groups. Millennials make up more than half of B2B researchers.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Choozle

JANUARY 17, 2019

In their December 2018 U.S. Digital advertising in 2018: Key takeaways. Choozle’s client distribution mirrors trends in overall vertical/industry ad spend. Download our H2 2018 Benchmark Report for our latest key findings & best practices in the ever-growing digital advertising landscape. We saw a 344.9

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). She was named Teacher of the Year in 2018. Mark Dancer reminded me this year of the importance of distribution channel strategy in B2B marketing— a key element of the marketing mix often viewed as mere logistics, or neglected altogether.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Content Marketing Institute

JUNE 28, 2018

Stick with the email distribution address that’s worked in the past. The post 6 Great Email Lessons From the GDPR Deluge of 2018 appeared first on Content Marketing Institute. Do use a consistent, recognizable “from” address. I didn’t recognize many of my GDPR-notice senders. Register today for Content Marketing World Sept.

Privacy Policies 96

Privacy Policies Opt-out Opt-in Phishing 96

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). The print magazine costs $12 per issue ordered via the website or purchased at Casper’s recently opened brick-and-mortar retail shops, while some copies are distributed to customers on delivery of their Casper mattresses.

Sample 90

Sample B2B Marketing Planning Content Marketing 90

SnapApp

JULY 31, 2018

As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) Influencer marketing has been huge in 2018. Automation is another trend that’s already big and only getting bigger in 2018. She told us there are three things she’ll be watching for in the rest of 2018: User experience.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

As of May 2018, companies have to comply with the European Union’s General Data Protection Regulation (GDPR.) Influencer marketing has been huge in 2018. Automation is another trend that’s already big and only getting bigger in 2018. She told us there are three things she’ll be watching for in the rest of 2018: User experience.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Hinge Marketing

APRIL 3, 2018

Download the 2018 High Growth Study: Technology Services Edition. That’s one of of the questions that the 2018 High Growth Study set out to answer. Download the 2018 High Growth Study: Technology Services Edition. The post Key Findings from the 2018 Technology High Growth Study appeared first on Hinge Marketing.

Studies 48

Studies Differentiation Network Marketing Segmentation 48

Hubspot

MARCH 26, 2018

12 SEO Monitoring and Keyword Tools for 2018. This makes company-wide distribution and presentation more streamlined than ever. Moz's Pro Tools. UpCity's SEO Report Card. Screaming Frog's SEO Spider. Found's SEO Audit Tool. Varvy's SEO Overview Tool. Google's Webmaster Tools. Cost: Free. Purpose: Site Analysis.

SEO 101

SEO Tools Domain Wikipedia 101

SendX

JUNE 23, 2021

Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). From April 1 to September 30, 2018, Canadians made 137,029 complaints to the Spam Reporting Centre, more than 5,000 each week. What is CASL?

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Inbox Insight

FEBRUARY 26, 2018

According to the Content Marketing Institute , Email Marketing is the content distribution method most used by B2B marketers, leading the way ahead of LinkedIn, Twitter, Facebook, Google+, Instagram, YouTube and print. Without further ado, here are the 5 email trends you need to watch in 2018. Intent Targeting. Conversational Tone.

Marketing AI 40

Marketing AI Trends Sales Genius Opt-out 40

KoMarketing Associates

DECEMBER 28, 2017

percent of respondents said distribution was their top challenge. The “2018 B2B Lead Gen Outlook” report from Chief Marketer discovered that out of all of the channels B2B marketers are focused on, content marketing (44 percent) remains a top priority for lead generation. B2B Marketers and Content Marketing Objectives.

Content Marketing 191

Content Marketing Lead Gen Content Marketing & Strategy 191

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. 2018 was the year Forbes declared Account-Based marketing (ABM) no longer a buzzword, but a fully baked marketing strategy. What did success look like in 2018?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Hubspot

OCTOBER 2, 2018

However, a heavily skewed link distribution ratio isn’t ideal. Here’s what a heavily skewed distribution looks like: The optimal spread looks like this: Use GSC’s link data to learn how your links are distributed and if you need to focus on making your link distribution more smooth. Click Links. Find and fix AMP errors.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

AUGUST 2, 2018

Online Advertising: Everything You Need to Know in 2018. They also pay publishers to distribute this sponsored content to their massive audience through social media and their website. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Contently

NOVEMBER 12, 2020

This is something that Gartner predicted in 2018, when they wrote that by 2020, content—not data— would be the primary bottleneck in creating personalized experiences for customers, and the “primary point of failure.” ” So why hasn’t there been more attention and investment in content?

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Hubspot

MARCH 19, 2019

93% of B2B marketers use email to distribute content. 93% of B2B marketers use email to distribute content. Statista , 2018). Litmus.com , 2018). Convince & Convert , 2018). Gmail is a close runner-up at 27 percent ( Campaign Monitor , 2018). Emarsys , 2018). SaleCycle , 2018).

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

EMagine B2B Blog

MARCH 19, 2018

A recent study showed that 80% of B2B leads come from LinkedIn and 94% of B2B marketers use LinkedIn for content distribution. The post Creating Your Pharma Social Media Marketing Strategy in 2018 appeared first on emagine. LinkedIn is the world’s largest professional network reaching an audience of 450 million users.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

B2B Marketing Directions

FEBRUARY 25, 2024

One TV ad, webinar, or ebook may be hugely successful, while another - based on the same theme and having similar creative elements and comparable distribution - fails to move the needle. Specifically, the authors analyzed data relating to more than 2,000 ad campaigns entered in competitions from 2018 to 2022.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70