Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. Bigger budget or just refocused priorities? This striking insight came from analyzing the U.K. Click To Tweet.

Research 98

Research Content Marketing Paid Search Agency Marketing Budget Creation 98

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Content Standard

MARCH 6, 2018

But social media’s ROI is strongest when brands are consistent and diligent in their posting, which may result in marketers continuing to go through the motions even as their returns dwindle. Facebook’s plans to overhaul its News Feed may provide the perfect moment to reassess this strategy.

ROI 63

ROI Facebook Cost Per Thousand CPM 63

ClearVoice

MAY 15, 2020

So plan for it. That way, you can justify how much budget you need to ask for as you set your goals for the year ahead. Especially when marketing budgets are shrinking due to the effects COVID-19 has had on revenue generation. Distribution: Where does this video belong? Video marketing is a long game.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Content Marketing Institute

JULY 11, 2018

HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. Contentmarketing’s cost efficiency makes it an accessible technique for #retail at any budget level. Retail content is a mixed (shopping) bag.

Top of Funnel 86

Top of Funnel Marketing Budget Merchandising Paid Search Agency 86

Martech Advisor

OCTOBER 24, 2019

With marketers spending so actively on digital ads, it is critical to measure whether they are reaching the target audience and having the desired impacts. It tells you how efficiently your ads are reaching your audience and whether your marketing budgets are being used optimally. So, what exactly is CPM?

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Budget Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Standard

AUGUST 27, 2018

“Content marketing is killing advertising.” ” This has been a popular marketing mantra in recent years, as content marketing trends and organic reach increasingly attracted the attention—and budgets—away from advertising. The assets don’t need to change; the distribution does.

Distribution 51

Distribution Organization Marketing Attribution Advertising Agencies 51

Digilant

OCTOBER 9, 2018

The event kicked off with the following question: What digital buzzwords and shifts that have been trending in the industry this year, such as Transparency, Attribution, In-Housing, Influencer Marketing, etc. do you see having a big impact on your 2019 marketing budgets? People like first person opinion and knowledge.

Paid Search Agency 40

Paid Search Agency Advertising Agencies CMS Development Marketing Budget 40

Zoominfo

MARCH 21, 2023

In fact, research from Salesforce shows that sales reps now spend about 28% of their week actually selling — down from 34% in 2018. When sellers can simply work from the reliable data in their CRM, they can reverse the trend of increasing overhead and get back to what they do best — selling.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Content Marketing Institute

OCTOBER 10, 2018

How content marketers reach those audiences, where they’re investing to do it, and what they’re most concerned about are a few of the new findings presented in CMI and MarketingProfs’ ninth annual B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report , sponsored by Conductor.

Research 110

Research B2B Marketing Marketing Budget Creation Content Marketing 110

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 B2B Marketing Stats. SocialTimes ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Atomic Reach

APRIL 2, 2019

In 2018, brands and agencies in the United States spent a total of $72.02 Marketing Automation. These technological innovations are allowing marketers to have software take care of a lot of the mundane tasks of content marketing, while also providing valuable insights into marketing trends and analytics.

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

AUGUST 9, 2018

By the end, you’ll be able to map out your budding marketing career and pinpoint your goals. According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” Imagine the conundrum marketers faced when DVR was released and commercials became futile.

Paid Content 94

Paid Content Marketing Budget Creation Work Management Planning 94

Contently

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. In 2018, audiences spent an average of 1:26 seconds with financial services content. Invest in paid distribution on Facebook.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

The Lead Agency

MARCH 27, 2018

In 2016, B2B buyers said that they were planning to make 55% of their work purchases online within 2018. Therefore, it is important for any B2B business to have a digital marketing strategy in place. However, 14% of B2B businesses fail due to poor marketing. However, 14% of B2B businesses fail due to poor marketing.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier.

Research 92

Research Lead Ranking Marketing Budget Creation Marketing Budget 92

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). Poor marketing is the reason 14% of businesses fail. (

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Content Standard

OCTOBER 15, 2018

Without a documented strategy, marketers are flying blind, tossing content randomly to the winds in the hopes that someone will pluck it up, consume it, and convert. Content strategy, at its most basic, consists of personas, stages of the buyer’s journey, and a plan for how content meets the needs of each persona at each stage.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Content Marketing Institute

OCTOBER 8, 2018

Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years. For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Use design thinking. What are the trends?

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Full Circle Insights

SEPTEMBER 30, 2020

But here are a few predictions for how 2021 will unfold in the marketing space: Virtual events are here to stay. Even if a safe and effective COVID-19 vaccine is developed and distributed on a wide enough scale to make large, in-person events safe again, we’ll probably do fewer of them in 2021 than we did in 2019.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59

Full Circle Insights

SEPTEMBER 8, 2021

At any given time, marketing leaders might be obligated to: Have a precise, data-informed understanding of the market dynamics that drive results, including the business’s position relative to competitors. Fully understand the company’s financial position and maintain comprehensive knowledge of relevant marketplace trends.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Albacross

SEPTEMBER 25, 2018

Benjamin Franklin once said – if you fail to plan, you plan to fail. If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. It might simply be because you don’t have a well thought out plan. Alright, let’s get into it!

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

Benjamin Franklin once said – if you fail to plan, you plan to fail. If you’re struggling with your B2B marketing, it doesn’t necessarily mean that your product sucks, or that you’re using the wrong marketing channels. It might simply be because you don’t have a well thought out plan. Alright, let’s get into it!

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Hinge Marketing

APRIL 17, 2019

It allows firms to simultaneously personalize and scale their marketing programs. The feature sets in marketing automation platforms vary widely. Some of the most common features include: Email marketing. Forms, landing page, & microsite creation. Social media marketing. Content marketing.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Full Circle Insights

FEBRUARY 8, 2021

Originally published on Marketing Tech News. Digital transformation has been a trending topic in the business world for several years, but out of necessity, efforts to upgrade digital capabilities accelerated sharply in 2020. Digital marketing accounted for more than half of ad spending in 2020 for the first time ever.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

MAY 20, 2021

Lead gen is one of the most challenging jobs in marketing, and B2B marketers had to figure out how to connect clicks to leads, pipeline, and revenue inside the CRM. Vaccine distribution is uneven around the U.S., but the trends are positive so far this year, and case rates at this time are falling.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Content Standard

NOVEMBER 12, 2018

A DAM streamlines workflows, which comes in handy when your marketing team is distributed across the globe. And, particularly when integrated with your content marketing platform, a DAM enables a more efficient content management strategy. Have a single, authoritative source of truth for all of your digital marketing assets.

Digital Asset Management 77

Digital Asset Management Enterprise Management Work Management Marketing Management 77

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. ThisOldMarketing Click To Tweet.

Research 84

Research Content Marketing Budget Programs Ad Building 84

Single Grain

APRIL 28, 2020

That’s why we are using our supply and logistics network to begin producing and distributing bottles of hand sanitizer to accommodate the growing needs across the United States. They’ve focused on customer experience, believing that one positive experience does more than a big marketing budget could ever hope to accomplish.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141