Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies.

Enterprise Management 124

Enterprise Management Marketing Automation Services Work Management Marketing Management 124

Adobe Experience Cloud Blog

NOVEMBER 7, 2017

In fact, 86% of buyers will actually pay more for a better customer experience , and estimates argue that customer experience will become the key brand differentiator (over price and product) by 2020. It’s also a great resource for gaining customer insights. Omni-Channel Marketing: Understanding Customers Across Touchpoints.

Enterprise Management 134

Enterprise Management Lead Scoring Practices Lead Ranking 134

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. ” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Then we cried.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Litmus

NOVEMBER 16, 2018

Our yearly series of conferences on all things email—Litmus Live—has come to an end. The talks at Litmus Live 2018 ran the gamut. We wanted to share those themes with you, as we believe they’ll be instrumental in shaping the future of all of our work in the email industry. Think of it as working with email like LEGO.

Trends 70

Trends A/B testing SMS Conference 70

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Selling winners so we can all learn from their video awesomeness. Unlike email, phone, and social media, video offers a highly creative way to cut through the noise and build more personal relationships with buyers.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us! Your heart drops.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

PureB2B

FEBRUARY 6, 2018

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Consider Retargeting.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Liveintent

MAY 9, 2018

People-based marketing was a hot topic at LiveRamp’s RampUp 2018. And because we care, we even pulled out three important takeaways here for your convenience from the panel, “Input: customer data, output: people-based marketing” Watch the “Input: customer data, output: people-based marketing” panel.

Tips 87

Tips Opt-out Opt-in Loyalty 87

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance. Chatbots are the future of customer interaction.

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

ATAK Interactive

MAY 29, 2018

Sophisticate Your Email Marketing by Keeping Your CRM Well Maintained. The first step to effective marketing is to know your customer really well. With a clean list, you can begin sending much more targeted email campaigns to prospects at all stages of the funnel, in specific regions, industries, etc. Email Automation.

B2B Marketing 79

B2B Marketing Marketing & Strategy Marketing Strategy B2B 79

Sprout Social

FEBRUARY 5, 2019

The Sprout agency team and I work with 1,000 agency partners and thousands of agency customers. One in five provide full-service marketing to clients, and nearly 25% have a full-blown paid social media services offering to supplement the integrated marketing campaigns they execute on social. It’s a lot. Grab your spot.

Advertising Agencies 77

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 77

Webbiquity

JANUARY 17, 2020

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads. How can GDPR be good for email marketing campaigns?

Email Marketing 300

Email Marketing Campaigns Opt-in Planning 300

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. Send high-yield cold emails.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Double opt-in is a two-stage process.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Litmus

DECEMBER 18, 2018

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. That’s a lot of content.

Webinar Metrics 55

Webinar Metrics Budget Programs VALS Customer Surveys 55

PathFactory

JANUARY 3, 2019

That’s why we’d like to share some of our best marketing campaigns of 2018 along with some key learnings you can take with you into 2019. Q1 2018: The Great Gate Debate. We started 2018 off with a bang with The Great Gate Debate (GGD). Q2 2018: GDPR Wars. To view the whole email (and cast your vote!),

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Marketers should capitalize on the opportunity to develop real relationships with customers. 90% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Envy

JANUARY 28, 2018

Needless to say, the GDPR is also poised to make a big impact on B2B marketing and the way we manage customer data. How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Getting ready for 2018 with Account Based Marketing.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! I’ve lost count of how many tweets, slack chats, and Litmus Community discussions I’ve seen where email marketers are trying understand how they can force their emails to be delivered to Gmail’s Primary tab using manipulative tactics.

CAN-SPAM 54

CAN-SPAM Webinar Metrics Promotion Tactics 54

PureB2B

FEBRUARY 6, 2018

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by customer intelligence firm, Walker Information, projects that customer experience will surpass price and product as the key brand differentiator by the year 2020. Consider Retargeting.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

ATAK Interactive

MAY 29, 2018

Sophisticate Your Email Marketing by Keeping Your CRM Well Maintained. The first step to effective marketing is to know your customer really well. With a clean list, you can begin sending much more targeted email campaigns to prospects at all stages of the funnel, in specific regions, industries, etc. Email Automation.

B2B Marketing 60

B2B Marketing Marketing & Strategy Marketing Strategy B2B 60

Rev

MARCH 2, 2018

The fact is, customers now find the businesses they’re looking for by completing searches on search engines like Google and Bing, and one of the best ways for your business to end up in the first few pages of results is by having a content-heavy website. To learn more about these trends, read on: 1 Live video. 3 Use innovative technologies.

Trends 60

Trends Top of Funnel Lead Scoring Lead Ranking 60

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. As the fuel powering every marketing campaign, content creation remains an important action. But, just like other areas of marketing and sales , content is evolving.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Litmus

DECEMBER 6, 2018

Litmus Live 2018 wrapped about a month ago, but the ideas and talks are still swirling around our heads. Litmus Live featured over 50 different talks from some of the brightest minds in the email industry. Litmus Live featured over 50 different talks from some of the brightest minds in the email industry. But, pick we did.

Enterprise Management 60

Enterprise Management Peer-to-peer Conference Work Management 60

PureB2B

SEPTEMBER 10, 2018

This means you need to have detailed information about current and prospective customers to help you target the right audience with the right message. All of these you are useful in determining whether a lead possesses the characteristics of an ideal customer. Multi-Channel Integration. Vendor Collaboration. Improper Segmentation.

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. April: Powering the Best and Brightest in New Media 2018 brought no April showers for RebelMouse.

CMS Development 64

CMS Development Custom Publishing Lead Ranking Paper 64

ClickDimensions

SEPTEMBER 10, 2018

His session and others at Content Marketing World highlighted research and analytics from real-life brands and campaigns that demonstrate the continued success and impact of longform content. She encouraged the audience to “find the white space” in a given topic to provide more value to customers. Standing out is a must.

Content Marketing 89

Content Marketing Planning Content Conference 89

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Aha,” I said.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. Personalized calls and/or emails was the leader with 55% of respondents using this method, followed by email campaigns (41%) and blog posts (31%).

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

PureB2B

SEPTEMBER 10, 2018

This means you need to have detailed information about current and prospective customers to help you target the right audience with the right message. All of these you are useful in determining whether a lead possesses the characteristics of an ideal customer. Multi-Channel Integration. Vendor Collaboration. Improper Segmentation.

Buy 62

Buy Work Management Sales Qualified Leads Marketing Management 62

Schubert B2B

FEBRUARY 16, 2018

How much of a difference are we seeing from last year’s trends versus 2018? For 2018, most of the 2017 trends are still running strong. Content Marketing – still important with continued use of inbound campaigns and email marketing. A little or a lot – depending on what you’re comparing.

Trends 54

Trends B2B Marketing Lead Scoring Lead Ranking 54

Zoominfo

AUGUST 30, 2022

Even though the General Data Protection Regulation (GDPR) went into effect in 2018, data collection and processing can still leave marketers feeling uncertain. Adopted in 2016 and enacted in 2018, the GDPR was created to improve data collection, processing, and usage. Well, now we need to add a fifth P to the mix: privacy.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

JULY 31, 2018

Email is still the king of marketing ROI, but it’s also changing as automation and targeting become more important. Customers no longer form an orderly queue at the top of your funnel. As such, your sales and marketing strategy needs to reflect this, taking into account the new “funnel” where customers can enter at any stage.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SnapApp

JULY 31, 2018

Email is still the king of marketing ROI, but it’s also changing as automation and targeting become more important. Customers no longer form an orderly queue at the top of your funnel. As such, your sales and marketing strategy needs to reflect this, taking into account the new “funnel” where customers can enter at any stage.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

SmartBug Media

JUNE 20, 2023

trillion in 2018. However, despite this growth, many businesses in the health and wellness industry lack robust tech solutions to provide personalized marketing to their customers. This can result in missed opportunities to drive customer engagement and revenue growth. In fact, the global wellness economy was valued at $4.5

Churn Rate 98

Churn Rate SMS Marketing Automation Services Class 98

Zoominfo

FEBRUARY 27, 2021

It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018. It provides a cornerstone for customer interactions and business intelligence APIs to optimize data enrichment and sales prospecting. With D&B Hoovers, customers can use its data for more efficient prospecting.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264