Aberdeen

JULY 17, 2018

As the need to hire and retain an engaged workforce holds constant among businesses, there are certain HR tech trends that should be anticipated and embraced. In 2018, many anticipate an increase in the number of solutions from technology firms to help with this challenge. Remote Workforce Management. A Shift Toward Wellness.

Work Management 58

Work Management Trends Correlation Training 58

DivvyHQ

NOVEMBER 19, 2018

Anyone who works in content marketing knows the trends can change faster than the seasons. For content managers, it’s a conundrum: We know these tools are crucial to our success, but we’re too busy keeping up with our own programs to stay on top of all that’s happening with content marketing trends. We’ve got you covered.

Work Management 54

Work Management Marketing Management Trends Peer-to-peer 54

Digital Marketing World Forum

AUGUST 27, 2019

According to The Current Daily (2018), consumers now demand accessibility, speed and an increased level of personalisation – all of which can only be achieved through digital innovation. Verb have identified four key disruptive trends which promise to affect how any brand operates as a business in the coming years.

Trends 40

Trends Allocation PR eCommerce 40

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. We covered these topics in November and December 2018 (screenshot below), and most marketing gurus are saying the same thing. By using the most trending platform? So to sum it up, this trend is approaching peak popularity.

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Contently

JULY 10, 2019

You can have a ton of internal data that is boring on the surface, but lying underneath are insights that speak to interesting trends, consumer preferences, new societal norms, or perspectives not often considered. ” Now, I can only point out the correlation, since it’s possible something else caused this increase.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Aberdeen

DECEMBER 20, 2018

In the first post of this three-part series, we noted that now is the time of the year CX leaders are evaluating their 2018 activities and planning for 2019. The post Contact Center & CX Trends 2019 (Part 2) appeared first on Aberdeen. Similar benefits are also observed by the contact center.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Zoominfo

FEBRUARY 7, 2023

For example, you export and analyze data on your best customers and notice a correlation between average deal size and lead source. See if you can identify trends that suggest certain practices, pitches, and questions that create better sales motions. Use those trends to tweak your future training programs.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Content Marketing Institute

SEPTEMBER 14, 2018

Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. Correlated sales lift. At times, correlated sales lift is the only realistic measure based on budget or limitations of the sales channel. Click To Tweet. That does not, however, mean you shouldn’t try.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Porch Group Media

APRIL 13, 2021

Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions. SaleCycle, 2018) 59% of marketers say email is their biggest source of ROI. Emma, 2018) For every $1 spent, email marketing generates $32 in ROI. Recent research by Validity examined the correlation between email and data quality.

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80

KoMarketing Associates

JANUARY 23, 2018

As a recent study of 1,597 content marketers found, “There is virtually no correlation between time spent creating content and marketing success.”. This is why CoSchedule found “there is some positive correlation between content quality and marketing success.” That’s still (even in 2018) only 80 percent of B2B content marketers.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Hubspot

FEBRUARY 6, 2019

For the past three years, Orbit's been focused on correlating blogging tactics with results. As trends emerge, the story continues to get more intriguing with each passing year.

Blogger 72

Blogger Correlation Business Comparison 72

Adobe Experience Cloud Blog

JULY 26, 2018

In Widen’s 2018 Connectivity Report , we found that marketers are seriously confused about AI, yet have a giant appetite for it. As a community, we must question the fantasy and FOMO driving this trend. In early 2018, my team and I conducted 32 phone interviews and 506 online surveys with marketing professionals.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Hubspot

JUNE 5, 2018

Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement -- clearly, hashtags still matter in 2018. Our list is by no means all-encompassing -- we only covered a specific time period, and as trends change, so will popular hashtags. interactions per tweet.

Twitter 78

Twitter Lead Scoring Lead Ranking Correlation 78

Parse.ly

DECEMBER 11, 2018

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Page views to articles about Fantastic Beasts: The Crimes of Grindelwald and Creed II , September 24 – November 27, 2018. From sequels to biopics, there was a lot going on at the box office in November.

Press 69

Press Wiki Correlation Traffic 69

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. The Top 10 B2B Marketing Metrics to Measure in 2018. . Pipeline Trend by Month. We just looked at the top 10 most important B2B marketing and sales metrics you should be measuring in 2018. . . Net new users (By Source). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Sprout Social

MAY 10, 2019

In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. Just like general online search trends, YouTube usage predominantly happens on a mobile device, with that total now amounting to more than 70% of all watch time. In 2018, video on YouTube generated around $3.36

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. How can you possibly turn these trends into a concrete plan? Integrate emerging trends and best practices into your 2019 social media marketing strategy. Before you obsess over trends and what content you’ll create in 2019, take a step back.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Buffer

MARCH 24, 2021

You can also read each full report at the following links: 2020 , 2019 , 2018 , 2017. We're confident about this positive downwards trend. Compared to previous years Here’s a comparison of all of the years we’ve been running this pay analysis. Our gender pay gap has gone down from 15% to 5% in the last two years — how did that happen?

Analysis 92

Analysis Transparency Correlation Comparison 92

Porch Group Media

AUGUST 7, 2019

According to a report by Brand Keys, a loyalty increase of 7% can boost lifetime profits per customer by as much as 85%, and a loyalty increase of 3% can correlate to a 10% cost reduction, depending on the sector. Adobe Digital Trends Report). Adobe Digital Trends Report). . Corporate Responsibility.

Branding 69

Branding Brand Identity Peer-to-peer Customer Satisfaction 69

Terminus

FEBRUARY 3, 2020

Our goal was also to understand the correlation between organization focus, technology and challenges were correlated with ABM success.These were the key findings we uncovered. . 4) ABM tech stack trends. 4) ABM tech stack trends. 1) Barriers to greater ABM adoption . 3) Top ABM achievements. 3) Top ABM achievements.

Account Based Marketing 35

Account Based Marketing ABM Correlation Barriers 35

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

DiscoverOrg

JANUARY 29, 2019

Notice a trend?). Chief Martech’s popular annual Martech Landscape included 6829 different technologies in 2018 – for marketing alone. If a target account has X CRM, X Marketing Automation System, and an outreach tool like Outreach or Tellwise, this tech stack is highly correlated to sophisticated team,” says Hays.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Hubspot

MARCH 2, 2020

If you think remote work is still a "new trend," think again. In 2018, over 70% of professionals reported that they at least occasionally work remotely. Here's a chart from The Economist that shows the correlations between work hours and employee effectiveness: Source: The Economist. The remote workforce will continue to grow.

Marketing AI 100

Marketing AI Paid Search Agency Planning Work Management 100

Content Standard

DECEMBER 17, 2018

” According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, having a documented content strategy is positively correlated with success: 59 percent of the most successful marketers have a documented content strategy in place, whereas only 15 percent of the least successful marketers do.

Marketing & Strategy 111

Marketing & Strategy Marketing Strategy Content Marketing Enterprise Management 111

Hubspot

JULY 9, 2018

Consider the metrics around Twitter's active user base, which according to Statista was about 336 million per month at the end of Q1 2018. July 9, 2018. June 28, 2018. The upward trend of Twitter's stock price by the NYSE closing bell on Monday could point to that potential of longer-term success. The Numbers Issue.

Twitter 70

Twitter CAN-SPAM CMO Customer Surveys 70

Hubspot

JULY 26, 2018

In case you missed it, the social media giant released its Q2 2018 earnings report yesterday, where it was indicated that user growth has all but ceased completely in the U.S. July 26, 2018. "So July 26, 2018. July 25, 2018. We'll be keeping an eye on these innovations and trends alike. Source: Facebook.

Facebook 50

Facebook Sample Privacy Correlation 50

Parse.ly

DECEMBER 12, 2018

Google Trends shows “peak popularity” for the search term “wildfires” on November 10, 2018, days after the Woolsey and Camp fires began on November 8th in California. National attention fades a few days after storms hit, but local attention in the most heavily affected areas persists.

Correlation 64

Correlation Traffic Case Studies Press 64

Martech Advisor

OCTOBER 18, 2019

According to an August 2018 LinkedIn Workforce Report , there were more than 151,000 unfilled openings for data scientists. Of course, this is not a realistic amount of information for the human brain to correlate. Also Read: 6 Ingredients for a Successful Customer Analytics Implementation.

Marketing AI 52

Marketing AI Work Management Marketing Management Correlation 52

Martech Advisor

SEPTEMBER 17, 2019

Today’s retail CMOs are fixated on proving how their efforts map back to their business’s bottom line -- a sale -- and how they can ensure every investment and campaign is not only measurable but able to make a direct correlation to a transaction. Also Read: Blocking: Ad-fraud Prevention or Cure?

Paid Search Agency 61

Paid Search Agency Advertisements Advertising Ads 61

Valasys

MARCH 18, 2019

They join existing investors Sapphire Ventures, Correlation Ventures, and Shasta Ventures. The CEO of LeanData, Evan Liang was grateful to their incredible team as 2018 has become the breakout year for LeanData during which they delivered ground-breaking innovations to their customers.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Correlation 49

Hubspot

DECEMBER 3, 2018

The report arrives in the midst of mixed reports about the health and trend of online news platforms and consumption habits. Source: Pew Research Center. But things are not always as they appear on the surface. Data collected with Lucid.

Cable 76

Cable Television marketing Broadcasting Curation 76

DAGMAR Marketing

DECEMBER 31, 2019

That’s why we analyze the industry landscape and make educated guesses on what trends we (and our clients) need to be prepared for. link] — Darren Shaw (@DarrenShaw_) November 9, 2018. More images are correlated with more customer interaction. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Moz

AUGUST 7, 2019

We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

JANUARY 9, 2020

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. During the initiative, Google's overall platform began a series of updates that correlated with major shifts in the company's way of thinking about user experiences.

Google 77

Google Paid Search Agency Mobile Marketing Marketing & Strategy 77

Moz

FEBRUARY 26, 2019

People Also Ask boxes exploded in 2018, and featured snippets have expanded into both multifaceted and multi-snippet versions. How and Why to Do a Mobile/Desktop Parity Audit Internal Linking & Mobile First: Large Site Crawl Paths in 2018 & Beyond How Mobile-First Indexing Disrupts the Link Graph. Answers will drive search.

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Moz

MAY 17, 2020

In October 2018, a new insight gave me the chance to rewire my SEO thought process. Let's fast-forward to 2018: I discovered that Google had changed gears. In late 2018, I performed other SEO sprints, which proved to me that there was an opportunity to work differently within SEO. The secret behind a successful SEO sprint.

Case Studies 73

Case Studies Case Study Studies SEO 73

Martech Advisor

DECEMBER 18, 2019

California's Consumer Privacy Act of 2018 will take effect in 2020. Now let’s imagine, because of what machine learning can glean from analysis of subscriber preferences, that we discover a strong correlation between people who own dogs and people who volunteer for community events. Communication specialists in the U.S.

Marketing Budget 57

Marketing Budget Advertising Agencies Paid Search Agency Mobile Advertising 57