Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. That lack of communication is a problem for us as marketers—and all of us need to make it our problem. “Believe in something. Even if it means sacrificing everything.”.

Activities 112

Activities Brand Identity Branding Social Media 112

Content Marketing Institute

MARCH 30, 2018

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Grace Bonney (@designsponge) March 15, 2018. One bonus idea to steal: Curate trends yourself. Non-Obvious trend: Brand stand.

Curation 109

Curation Content Marketing Proposals Dwell 109

Scoop.it

JUNE 23, 2020

In 2018, it was reported that nearly 20 percent of US adults own a smart speaker now, but this number is expected to double by 2022. You can automate the curation as well as delivery of content to customers, both for the website and emails, based on the customer’s previous behavior. Strategic content curation.

Trends 93

Trends Content Marketing Content Curation 93

Oktopost

JUNE 1, 2023

Curating social media data Measuring your social media ROI and curating a 360° view of your social media presence is just as important as having a social media presence in the first place. How Does Lead Scoring Maximize Social Media ROI? Social media is a powerful tool for inbound marketing.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Salesforce Marketing Cloud

JANUARY 28, 2022

If you really want to drive innovation, go ahead and celebrate your attempt publicly, and let your teammates and fellow Trailblazers in the Trailblazer Community know about it! Join the conversation in the Trailblazer Community. Check out this trailmix, curated to help you get exam-ready! Connect with Trailblazers from anywhere.

Peer-to-peer 95

Peer-to-peer Case Studies Lead Scoring Lead Ranking 95

Biznology

FEBRUARY 26, 2021

I have and continue to curate a range of material, and this will be one of several newsletters that offer interesting insights not necessarily anchored to a specific topic. “Research suggests that with the right mind-set, technological literacy, and community engagement, you can shepherd your entire workforce into the digital future.”

Rules 104

Rules Peer-to-peer Curation Privacy 104

Hubspot

FEBRUARY 6, 2019

Here are our platform highlights from 2018: 1. We welcomed 94 new official apps into our ecosystem in 2018, bringing our integrations count to over 200 across 17 categories , that help grow our customers’ businesses. One of the categories that grew the most in 2018 was Calling. May 10, 2018.

Marketing Automation Services 77

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 77

Salesforce Marketing Cloud

MAY 2, 2022

Vantage Point magazine brings together thoughtfully curated voices from the world’s most influential companies. To identify a purpose, leaders need to consider what their stakeholders (both internal and external) are passionate about, what is needed in the community and the world, and what the company is uniquely positioned to deliver. .

Allocation 98

Allocation Fulfillment Trust Marketing Consulting 98

Buffer

OCTOBER 1, 2018

Today, in 2018, that number is very likely to be smaller than six percent. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Curate user-generated content. You can read more about these tactics here.).

Social Media 109

Social Media Organization Paid Search Agency Media 109

Buffer

SEPTEMBER 6, 2022

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. As a creator, there's always more you can be doing, whether it be creating new content, sourcing clients or collaborations, or interacting more with your community.

Creativity 120

Creativity Youtube Newsletter Comparison 120

Content Standard

APRIL 26, 2019

The platform is instead putting a lot of effort into curating groups, so now’s the time to start building that private social media community your brand has been cooking up. It was the most-downloaded photo and video app in the Apple store globally in October 2018, and now has more than 500 million monthly active users.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Hubspot

MARCH 30, 2020

Eventually, my interest in the simulation game led me to find a community of others who feel the same way. The streaming platform gave me a larger community to connect with because of the chat section in each broadcast, where users can comment on the content they're seeing. October 25, 2018. Let's begin by defining Twitch.

Brand Identity 96

Brand Identity Branding Broadcasting Paid Search Agency 96

DivvyHQ

APRIL 23, 2019

In addition to capturing many consumers’ desire for simplicity and savings, Brandless also emphasizes community. It received $240 million from SoftBank , who valued the company at $500 million in 2018. Their brand is well curated in the way it looks and sounds. They also talk about giving back. It’s also seen major investment.

Personalization 91

Personalization Brand Identity Branding Bundling 91

Sprout Social

JANUARY 12, 2023

With a mission to “eliminate clothing waste in order to benefit people and the planet,” it should come as no surprise their values similarly focus on sustainability and community. When we refreshed our brand values in 2018, Sprout’s leaders followed a pretty rigorous process because they knew how important it was to get them right.

Lead Scoring 126

Lead Scoring Lead Ranking Effectiveness Brand Identity 126

Conversica

SEPTEMBER 25, 2018

FOSTER CITY, CA - (24 September, 2018) Leader in Conversational AI Recognized for Excellence in Artificial Intelligence. With over 300 entries from around the world, the 3rd Annual Edition of The AIconics reflects the strength and progress of a rapidly expanding and evolving sector,” said Edward Beecham, AIconics Awards Curator. “AI

CMO 40

CMO Gartner Sales Qualified Leads Curation 40

Sprout Social

SEPTEMBER 20, 2018

Posted by Headspace on Monday, September 10, 2018. Customer service and community management. With over half of consumers already reaching out to brands on social, managing customers and communities is a key part of your organic presence. A post shared by Polaroid (@polaroid) on Aug 16, 2018 at 6:54am PDT.

Social Media 97

Social Media Organization Webinar Metrics Paid Social Agency 97

Content Marketing Institute

AUGUST 27, 2018

While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing. Given the insular community, we also needed to balance reach and frequency.

Advertising Agencies 78

Advertising Agencies Content Thought Leadership Work Management 78

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Sharing today’s top marketing strategies with a community of 100k and growing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

MAY 2, 2018

But it’s 2018 and more likely than not, your audience is on social. A post shared by Jacaranda Smiles (@jacarandasmilesfl) on Apr 30, 2018 at 8:00am PDT. A post shared by Your Daily Dose Of Dentistry (@about_dentistry) on Apr 30, 2018 at 4:12am PDT. — Collins Bay Dental (@collinbaydental) April 30, 2018.

Social Media 111

Social Media Paid Content Social Marketing Media 111

Buffer

FEBRUARY 5, 2019

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. Orders were through the roof. Link in bio.

Curation 104

Curation Communities Marketing & Strategy User-Generated Content 104

Hubspot

DECEMBER 12, 2018

December 8, 2018. We’re involving the Alexa customer community to help us answer questions Alexa can’t quite answer yet.". Curated News From Google Assistant. December 11, 2018. Once in a while, customers throw curve balls at us with various questions," writes Alexa Information VP Bill Barton in an official blog post.

Facebook 58

Facebook Amazon Conference Custom Publishing 58

Martech Advisor

DECEMBER 12, 2019

Foster a community of buyers, like TechStyle. In 2018, the company pushed its value proposition even further, by partnering with global superstar Rihanna. As long as your products are on-point, the community will stay loyal. The consumer is a D2C marketer’s biggest asset.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

BOP Design

AUGUST 14, 2018

While not the only SEO tracking software tool out there, Moz has been around for a while and wins at being straightforward, current, accessible and having a huge community for helping ferret out and solve SEO-related issues. Social Scheduling + Content Curation. B2B marketing tools you should find budget for in 2018.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

chiefmartech

MARCH 20, 2018

I can’t resist sharing another entry to The Stackies 2018: Marketing Tech Stack Awards , this one from global networking technology leader Juniper Networks. As with all entries to The Stackies , I’m incredibly grateful that Juniper Networks decided to share this with the martech community. So thank you, Juniper Networks.

Enterprise Management 45

Enterprise Management Network Marketing Marketing Management Reachforce 45

Sprout Social

DECEMBER 10, 2018

A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. Check out how Beardbrand curates their Instagram content for their homepage. Tap to shop her look 💚💚 A post shared by ANNA (@shopatanna) on Oct 29, 2018 at 5:52am PDT. CaramelBruleeLatte. View this post on Instagram.

Effectiveness 100

Effectiveness Tagging Advertising Funnels Custom Publishing 100

Onalytica B2B

JANUARY 30, 2018

If you understand who in the influencer community is influential on each topic, you can effectively map out your influencer community. Curators – sharing content from others. Connectors – influencers well connected to the wider influencer community. Conversation starter – provoke conversation/debate.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

EveryoneSocial

NOVEMBER 26, 2019

Workplace Community. Another employee advocacy trend we are now seeing is how the platform becomes your company’s internal workplace community. The expectations surrounding authenticity have shifted from celebrity to community. But over the years we’ve found there to be many more opportunities than just sharing content.

Trends 67

Trends Enterprise Management Paid Search Agency CAN-SPAM 67

Hubspot

AUGUST 20, 2018

By curating and reposting their users’ most captivating content on their own profile, Instagram shows their followers that everyday people can meet their creative and artistic potential on the platform. A post shared by Instagram (@instagram) on Aug 9, 2018 at 11:09am PDT. realmadrid) on Aug 7, 2018 at 4:41am PDT. Followers: 90.1

Paid Search Agency 78

Paid Search Agency Barriers Marketing & Strategy Education 78

SmartBug Media

APRIL 17, 2020

Formerly ToutApp, Sales Connect became a Marketo offering in 2018. The Marketo community is still building Sales Connect expertise. Then, it lets you curate high-performing content pieces for the algorithm to test and recommend.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

ClickZ

FEBRUARY 21, 2020

The company’s heavy emphasis on data to curate its offering appears to be paying off — according to Lake, 70 percent of their 2.7 He is generally regarded as one of the world’s top experts on ultra-scalable systems and he uses his weblog to educate the community about issues such as eventual consistency.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

ClearVoice

NOVEMBER 16, 2019

This space allowed a woman to cultivate her rational, intellectual and aesthetic ideas amid a community firmly principled in a sensitivity and thoughtfulness towards one another, while also challenging her views through rigorous discourse. These weekly gatherings were seen to expand one’s humanistic understanding beyond formal education.

Storytelling 45

Storytelling Curation Demographics Impressions 45

RebelMouse

MAY 25, 2018

The search community dubbed 2015 " Mobilegeddon " when Google announced that mobile responsiveness would become a key ranking factor in the algorithm. Now, in 2018, it seems that mobilegeddon is back for more. The shift toward PWAs will pick up steam as we head into the second half of 2018. How Do I Get a PWA for My Site?

CMS Development 48

CMS Development Mobile Marketing SEO Google 48

Buffer

FEBRUARY 5, 2019

Yet for some reason, many brands overlook or fail to tap into the vast resource that is their community. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram. Orders were through the roof. Link in bio.

Curation 73

Curation Communities Marketing & Strategy User-Generated Content 73

Convince & Convert

APRIL 7, 2015

Internal Communicators face a similar information challenge inside of an organization. The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Insource Youtility. Tips for creating compelling content.

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

RebelMouse

JUNE 7, 2018

While Facebook's Creator app has been slowly making its debut since Fall 2017, details about Facebook's greater plan for the app — and the platform's overall efforts around creators — became clear when screenshots of an influencer marketing search engine were leaked in May 2018. Build a Community of Creators. After Facebook's.

Facebook 47

Facebook CMS Development Advertising Agencies Paid Search Agency 47

Buffer

DECEMBER 17, 2018

Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018). And to do that, she recommends content curation. Sunny Lenarduzzi. And engage with as many people as you can on Twitter.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

RebelMouse

MAY 30, 2018

Since the early days of social, the relationship between publishers and readers has blurred and warped into what's now the state of digital publishing in 2018. That's why we've created a workflow for our publishing solution that nurtures a community of creators. Content creation has never been static. At RebelMouse, we.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40