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In 2018, Publishers Take Back Control with Subscription Success

RebelMouse

In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Which is why 2018 didn't just shake up the platforms. But with today's users maturing, subscription models are more attainable for a variety of emerging media properties and legacy names alike.

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Why Your Site Needs A Progressive Web App, Yesterday

RebelMouse

The search community dubbed 2015 " Mobilegeddon " when Google announced that mobile responsiveness would become a key ranking factor in the algorithm. Now, in 2018, it seems that mobilegeddon is back for more. The shift toward PWAs will pick up steam as we head into the second half of 2018. How Do I Get a PWA for My Site?

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Facebook Makes Moves Toward Creator Networks

RebelMouse

While Facebook's Creator app has been slowly making its debut since Fall 2017, details about Facebook's greater plan for the app — and the platform's overall efforts around creators — became clear when screenshots of an influencer marketing search engine were leaked in May 2018. Build a Community of Creators. After Facebook's.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. The Scores are VERY Mean - Even Google's Own Home Page doesn't get 100%.

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Google’s Danny Sullivan Publishes a Tweetstorm About Google’s Future

RebelMouse

Google's "search liaison" Danny Sullivan released a series of tweets on September 24, 2018 to showcase the future of the search engine. In light of growing platform fatigue from publishers across the digital space, Google has experienced a resurgence in 2018. Users will now be able to search by image instead of keyword(s) on mobile.

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Tools to Master the New Content Workflow

RebelMouse

Since the early days of social, the relationship between publishers and readers has blurred and warped into what's now the state of digital publishing in 2018. That's why we've created a workflow for our publishing solution that nurtures a community of creators. Content creation has never been static. At RebelMouse, we.

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Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. Google first started beta testing responsive search ads in May 2018, and plans to have the feature available to all advertisers within the next few months. Search is getting smarter.