Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). GDPR was adopted in 2016 and went into effect in May 2018. The results were notable.

Privacy 147

Privacy Zoominfo Press Sample 147

PureB2B

MAY 20, 2018

Buyers are impressed with companies that bravely invest and experiment with new trends in modern technology. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. But the truth is, big data set the benchmark for good marketing by showing the importance of a tailored message.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Heinz Marketing

JULY 2, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs. Key Findings of 2019.

Marketing Automation Services 57

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 57

InsightSquared

JULY 1, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs. . Key Findings of 2019.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Martech Advisor

NOVEMBER 20, 2019

Email Automation Benchmarks You Should Remember. billion registered email users in 2018, according to Lifewire – that means half of the global populace is accessible via email! It will definitely bring measurable improvements over the manual method, but are the results up to industry benchmarks? Table of Contents.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process. I’ll dig into each of these steps in the case study below.

Case Studies 73

Case Studies Case Study Studies SEO 73

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. 40 Technical SEO Mistakes — SEMrush Study.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

JANUARY 4, 2018

To learn more about how marketers in the manufacturing industry are utilizing content marketing, the Content Marketing Institute recently teamed up with Marketing Profs and IEEE GlobalSpec to conduct the “Manufacturing Content Marketing: 2018 Benchmarks, Budgets and Trends – North America” report. Follow her at @LisaBeets.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

DAGMAR Marketing

NOVEMBER 29, 2019

The concept of LSM—localized social marketing—has been around for awhile, but an interesting study was recently released that’s causing a bit of a buzz. The Local Search Association (LSA) collaborated with SOCi to study 163 national franchise brands’ LSM strategies. The result is the LSM Benchmark Report. Why LSM matters.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Content Marketing Institute

JULY 19, 2018

A little over halfway through 2018, you may be looking for insights on how to maximize your content marketing efforts. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. Click To Tweet.

Research 107

Research Planning Content Marketing Peer-to-peer 107

Brightedge

MAY 16, 2021

This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018. Using case studies and real-life examples, Scott explores the latest best practices that lead to marketing success.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. That so many B2C marketers are concerned with creating content to nurture relationships they’ve established makes sense: A 2017 Accenture study found that 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

KoMarketing Associates

NOVEMBER 7, 2019

The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends – North America” report, which showed that just 42% of all B2B marketers have content marketing strategies that are sophisticated in nature. ” What changes have you seen these marketers make to develop improvements?

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Exo B2B

MAY 10, 2021

Based on B2B Content Marketing, benchmarks, budgets and trends 2021 statistics, it is clear that the effects of COVID-19 have affected content marketing in 2020 and continue to do so this year. There is significant data that emerges from this year’s study. In opposition to the content themselves. Far from it!

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

Hubspot

FEBRUARY 6, 2019

After establishing some essential benchmarks regarding how bloggers create, format, and measure their posts in years one and two of the study, Orbit Media began probing the 1000+ bloggers that participated in the survey to learn which tactics contributed most to achieving their desired results.

Blogger 68

Blogger Correlation Business Comparison 68

Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet.

Research 99

Research Content Marketing Paid Search Agency Marketing Budget Creation 99

The Mx Group

SEPTEMBER 11, 2018

Recent studies have shown that the cost of hiring a new content marketing team vs. conducting a paid search campaign is 31–41% less per lead at medium- and large-sized businesses. Content marketing has proven to be not only more effective, but also more affordable than other programs. It’s also more efficient! CMI and MarketingProfs ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

KoMarketing Associates

NOVEMBER 1, 2018

As reported in the 2018 Edelman Trust Barometer, people are increasingly looking to businesses and nongovernment organizations (NGOs) for reliable information. Nurturing is about building human relationships, not just moving leads through a funnel.”. I think a lot of marketers have gotten the message that it pays to be authentic.

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Tomorrow People

FEBRUARY 6, 2018

Study their weaknesses. Download: Content Marketing in the UK 2018: Benchmarks, budgets, and trends. When it comes to writing a brief, make it your own, and you’ll be more much likely to save yourself from villainy. Well, we’ve no time to spare. The criminals of a content marketing brief must be brought to justice.

Advertising Agencies 149

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 149

MarketJoy

JULY 13, 2018

This webinar will be presented on 26th July 2018. With research studies, organizational benchmarking and leadership roundtables the organization understand and analyzes the trends, challenges, and key components of the growth and development of the Inside Sales industry. Register here for the webinar.

Webinar Metrics 63

Webinar Metrics Buyer Personas Lead Gen Advertising Benchmark 63

SnapApp

APRIL 4, 2018

According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. A recent study found that only 23% of people were exceeding their revenue goals. The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DivvyHQ

JANUARY 15, 2018

Everywhere you look are lists of 2018 business and marketing predictions. What will be the biggest marketing trends? However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism. However, we have 3 good reasons to treat 2018 predictions with a healthy dose of skepticism.

Planning 40

Planning Marketing & Strategy Advertising Benchmark Paid Search Agency 40

Content Marketing Institute

SEPTEMBER 14, 2018

Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018. GlobalWebIndex, which analyzed over 27,000 internet users in the first quarter of 2018, found something interesting: “Influenced” consumers were more likely to leave a product review than other shoppers.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Content Marketing Institute

NOVEMBER 7, 2018

According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. Click To Tweet.

Research 92

Research Content Marketing Work Management Paid Search Agency 92

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. The results we've chosen to display below were taken on December 11, 2018, and updated throughout February 2019. Time continues the trend we're seeing. And WordPress-powered.

CMS Development 60

CMS Development Google Classified Ads Paid Search Agency 60

Bound360

NOVEMBER 6, 2018

If you would like to download the Free Guide: State of Personalization 2018 Report from which we pulled these metrics, click here. Real case studies from successful destinations. 2018 State of Personalization for Destination Marketers. Related Posts. What Marketing Performance You Should Expect from Your E-Newsletter Sign Up.

Peer-to-peer 40

Peer-to-peer Aggregators Click Rate Case Study 40

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. Marketo 2018 ). billion people expected to use email in 2024. in 2017 ( DMA 2020 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Vidyard

OCTOBER 18, 2018

Earlier this year, Vidyard undertook a study of our B2B video customers looking at approximately 600 businesses and more than 250,000 videos in a 12-month period. We then published the results in our 2018 Video in Business Benchmark Report. Today, I’ll be sharing our findings on video length.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Bound360

OCTOBER 12, 2018

In our 2018 State of Personalization Report , we identify user generated content as a major driver in online engagement. According to a study by Elon University, 65% of consumers trust word of mouth on the Internet more than content produced by advertisers. 2018 trends in content and personalization. Related Posts.

Word of Mouth 40

Word of Mouth User-Generated Content Case Studies Case Study 40

Martech Advisor

DECEMBER 3, 2019

Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Martech Advisor

JANUARY 20, 2020

Over recent years, there has been an increasing trend to pair A.I. However, along with this trend, the sales industry has developed a growing need for trust as it struggles to humanize its process. In fact, a recent Benchmark Study indicates that only 36% of customers trust the advice of employees in the company they are buying from.

Enterprise Management 55

Enterprise Management Optimization Marketing Management SMB 55

Content4Demand

FEBRUARY 1, 2019

In the 2018 Content Preferences Study, 25% of buyers said they spend 5 to 10 minutes interacting with assessments, but 22% said they spend 5 minutes or less on such assets. Save those in-depth probes for your research studies and surveys. Allow buyers to benchmark against their peers.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Martech Advisor

OCTOBER 2, 2019

A study by Pew Research Center shows that 45% of all representatives of the so-called generation Z are online almost constantly. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 million on digital video, compared to $12.1 million in 2017.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

KEO Marketing

OCTOBER 2, 2017

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. Studies found viewers watch live streams 3x longer than prerecorded video. Expect to see a continued shift toward video content.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Hinge Marketing

OCTOBER 16, 2017

Download the Marketing Budget Benchmark Study: Executive Summary. What we’re finding is more and more…there’s a trend to high growth accounting firms leveraging their limited resources by outsourcing some of these with freelance writers, with specialized agencies. Good luck with your marketing budget.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Advertising Agencies Video Marketing 59

DivvyHQ

DECEMBER 12, 2018

The latest Content Marketing Trends report from CMI and MarketingProfs shows 78% of B2C respondents rating their content marketing approach as extremely successful, very successful, or moderately successful. One study by Kapost found that, per dollar, content marketing produces triple the leads of paid search. Content Marketing Works.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Paid Search Agency Content Marketing 56