Televerde

SEPTEMBER 25, 2018

We’ll be joined by other marketing, sales, and demand generation professionals across Europe for the 2018 SiriusDecisions Summit Europe event. One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies. Besides the Adobe acquisition of Marketo, what marketing trends are most exciting to you?

Case Study 40

Case Study Case Studies Marketo Studies 40

Webbiquity

MARCH 8, 2018

Though trends come and go in this industry, we mean it when we say 2018 is the year of the micro-influencer. A study conducted by Olapic that found that 56% of respondents were more likely to purchase products after they’ve seen them featured in a relatable or positive photo from other customers.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. January 2017–June 2018. I officially left Sales Hacker in August of 2018, when the company was acquired by Outreach.io.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. It identified “LinkedIn Stories” as an important search trend for us in marketing. Showcase Your Loyal Customers.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Webbiquity

AUGUST 27, 2019

But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. In addition to overdue changes to its marketing and functionality , here are four key facts and trends Twitter needs to address in order to reverse its current downward trajectory. social ratio.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

KEO Marketing

DECEMBER 21, 2017

What can you expect to see in digital advertising trends that will affect your marketing strategies in 2018? KEO Marketing presents The State of Digital Advertising: Trends to Watch in 2018, where we detail the top 4 digital advertising predictions for the upcoming year. Sales Still Close the Buyer’s Journey.

Advertisements 48

Advertisements Advertising Trends Top of Funnel 48

Smashmouth Marketing

MARCH 14, 2020

Depending on the specifications of the target audience, market, title, persona, and in the case of HQLs, the questions to answer, leads can range from $40-$50 per MQL and $80-$100 per HQL. Green Leads has studied the outcomes of tens of thousands of introductory appointments that took place over the years.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Ontraport

NOVEMBER 22, 2019

A study by the IDC determined that 80 percent of consumers in developed nations would end their relationship with a business if their personal information was compromised in a security breach. The post Trending: Respect and Protect Your Customers’ Data appeared first on The Ontraport Blog. Neil Campbell. Tim Weidner.

Trends 105

Trends Paid Search Agency Trust Marketing Case Studies 105

ClickZ

APRIL 3, 2020

Studies from voicebot.ai found that in 2018, 61 percent of Alexa Skills still had no user ratings and that in 2019, half of Alexa users said “they simply don’t bother” to discover new apps. . In TikTok’s case, this is reaching 1.5 Despite the usage of voice-based devices reaching record highs—2019 marked an estimated 3.25

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

Exo B2B

NOVEMBER 15, 2018

A few weeks ago, the Content Marketing Institute (CMI), in collaboration with MarketingProfs , published their annual study on content marketing for B2B companies. In fact, it was a good debut to the study because he introduced the subject with his first two “slides”: The same thing… or almost.

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). GDPR was adopted in 2016 and went into effect in May 2018. Source: ZoomInfo.

Privacy 162

Privacy Zoominfo Press Sample 162

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm. Let's assume the answer is 'yes,'" Pan says.

Trends 72

Trends Peer-to-peer Paid Search Agency Privacy 72

AgencyEA

MARCH 19, 2018

Sessions dissect emerging trends, explain best practices and highlight the biggest case studies. Power Panel: The 2018 B-to-B Dream Team. Hear from these event professionals about their experiences in the industry, trends they’re seeing and what they predict for the future of event marketing.

B to B 70

B to B Dwell Advertising Agencies Conference 70

Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). GDPR was adopted in 2016 and went into effect in May 2018. Source: ZoomInfo.

Privacy 147

Privacy Zoominfo Press Sample 147

Envy

FEBRUARY 20, 2018

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. Check out also, " The Criminal Hall of Shame " and practical use cases such as " Stopping The Fireball - How We Took Down A Global Threat Operation, Step By Step ".

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

KoMarketing Associates

APRIL 10, 2018

Here’s some news that might come as surprising: a recent study in the UK of IT professionals working in B2B said they preferred that companies market to them using email by a gross majority: 57 percent. Email surely fits into this basket of digital approaches, but studies like this one show that there’s still hope.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

DECEMBER 21, 2017

Keeping on top of changes and trends in our industry is one of the most important tasks we can do for our clients and professional selves. People think content, particularly visual content, has to be hard and Matt does a nice job showing that isn’t always the case. 40 Technical SEO Mistakes — SEMrush Study.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Zoominfo

MAY 9, 2021

Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights.

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

ATAK Interactive

MARCH 12, 2020

To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy. 5 B2B Marketing Trends in 2020. In order to have a successful marketing strategy, focus on these five B2B marketing trends for 2020: Align sales and marketing efforts through sales enablement. 3. Trade Show Marketing.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

Strategic-IC

JULY 6, 2018

Is the dynamic between tech buyers and vendors changing in 2018? In the 2018 B2B Buying Disconnect - designed to track the changing dynamics of tech vendor and buyer relationships - TrustRadius investigate, and below, we share some key findings from the study. B2B buyers need vendor support to build the business case.

Vendors 54

Vendors Trends Case Studies B2B 54

Lake One

JUNE 25, 2020

From 2016 to 2018 the number of stakeholders involved in a purchase decision jumped from 6.8 These are seven key b2b manufacturing marketing trends to keep an eye on in 2020. . This is one of the manufacturing marketing trends that industrial buyers love: Video. B2B buying is growing ever more complex. contacts at a company.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. This can be in the form of reviews, case studies, and customer references. These small steps should help you, the B2B vendor, overcome the 2018 buying disconnect.

Buy 172

Buy B2B Vendors Transparency 172

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. You also could use Sprout’s 2018 Index for inspiration. Embrace authenticity. Ed Keller, CEO of Navient.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Zoominfo

MAY 9, 2021

Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend.

Zoominfo 130

Zoominfo Ideal Customer Profiles High Quality Lead Marketing & Strategy 130

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. April: Powering the Best and Brightest in New Media 2018 brought no April showers for RebelMouse.

CMS Development 64

CMS Development Custom Publishing Lead Ranking Paper 64

ClearVoice

JULY 17, 2023

As part of the Medic Update in 2018 , Google imposed more stringent guidelines for financial content. This is still the case in the finance sector. Case study: A financial institution’s success with video marketing Global payment giant Visa successfully used videos to connect with decision-makers in Asia.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Content Marketing Planning 52

AgencyEA

OCTOBER 23, 2018

Hosted by Event Marketer from November 12-14 in Las Vegas, the conference explores the latest technologies, the newest trends and the biggest case studies within the experiential industry. SAP Sapphire Now Case Study: Digital Immersion Zones. With such great content, it’s hard to know where to begin.

Conference 40

Conference Case Study Case Studies Paid Search Agency 40

Aberdeen

DECEMBER 14, 2018

It’s that time of the year again when CX executives across the world evaluate their activities throughout 2018 to find out what worked and what didn’t. Many CX leaders also try to keep up with the evolving trends and best practices to keep up with (and lead) the competition. drive purchase activity) with a specific target segment.

Contacts 40

Contacts Marketing AI Trends Peer-to-peer 40

EveryoneSocial

NOVEMBER 26, 2019

The employee advocacy trends that every organization should know about and consider in the new year. Now, as we move into a new decade, there will be some interesting employee advocacy trends to lookout for and think about. The Employee Advocacy Trends to Watch. Let’s get into some current trends.

Trends 67

Trends Enterprise Management Paid Search Agency CAN-SPAM 67

Vidyard

NOVEMBER 15, 2018

The new Vidyard Autumn 2018 update takes “personal” to the next level. Share personalized versions of your product demo or customer case studies to deepen engagement late in the sales cycle. If you’re interested in working with Vidyard, please visit [link].

Enterprise Management 81

Enterprise Management Video Marketing Trends Personalization 81

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. This Is Marketing: You Can't Be Seen Until You Learn to See By Seth Godin, 2018. Data-Driven Marketing with Artificial Intelligence : Harness the Power of Predictive Marketing and Machine Learning by Magnus Unemyr, 2018.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For instance, IT professionals may appreciate videos on the latest tech trends or cybersecurity tips. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Moz

FEBRUARY 4, 2020

The exact formula is unknown, however, based on several studies and experiments we now have a pretty good idea of how it works. It could be argued that the biggest change to image search happened in September 2018 when Google Lens rolled out. This 2018 presentation by Dawn Anderson gives a brilliant insight into this.

SEO 93

SEO Marketing AI Trends SERP 93

Ontraport

NOVEMBER 22, 2019

A study by the IDC determined that 80 percent of consumers in developed nations would end their relationship with a business if their personal information was compromised in a security breach. The post Trending: Respect and Protect Your Customers’ Data appeared first on The Ontraport Blog. Neil Campbell. Tim Weidner.

Trends 52

Trends Paid Search Agency Trust Marketing Case Studies 52