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5 Trends that Will Define the Future of Marketing Automation

Adobe Experience Cloud Blog

This imperative to improve will be the underlying theme in how marketing automation evolves. In this blog, we’ll explore the top five trends that will define the future of marketing automation. In traditional marketing, the costs for trial-and-error experiments were significant. The Need for Experimentation and Testing.

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3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix

KoMarketing Associates

Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. Two years ago, mobile became the fastest growing media sector for marketing and advertising, a trend that is likely continuing today, due to smartphone use. Mobile is The Fastest Growing Niche. So what are you waiting for?

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How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. These are the typical estimations coming from CTR benchmark studies. In October 2018, a new insight gave me the chance to rewire my SEO thought process. Let's fast-forward to 2018: I discovered that Google had changed gears.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. There’s something for everyone – even seasoned marketers, and courses/trainings categorized by difficulty level or categories. Twitter Ads.

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The Power of Short B2B Videos for Marketing: Leveraging the TikTok Effect

FunnelEnvy

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Be sure to keep them concise and informative.

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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

It’s a lively mix of team building, innovation, excellence, humility, and results. These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree.

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Four awesome Instagram strategies for sharing content

Parse.ly

Consumer products, direct to consumer companies, and e-commerce marketers have viewed Instagram as an essential part of their marketing mix. They reported a 130% increase of traffic referred by Instagram back to the site in April of 2018, with 18.5M in subscriptions from 2017 to 2018. Goals: Traffic (we think).