2018 Budget Management Studies Trends 
Zoominfo
MAY 9, 2021
Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. But marketers still do. In an ideal world, you wouldn’t.
Zoominfo
MAY 9, 2021
Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. But marketers still do.
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Televerde
SEPTEMBER 10, 2020
In 2018, a Wall Street Journal editorial declared that “Every company is now a tech company.” SEO optimization, blogging and content marketing, email campaigns, video, social media—they all played a prominent role in marketing strategy. The shifts in marketing spend illustrate this significant change in priorities.
chiefmartech
APRIL 21, 2020
In this year’s study, I added a couple of questions about the 4 kinds of marketing technologist roles that I had mapped out earlier this year, so we could segment the results: Brand/Demand Builder (MARKETER) — a tech-savvy marketer who uses martech. Makers/developers work in content management systems (54%).
Engagio
JULY 18, 2018
In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. This is an inside look at the state of Account Based Marketing.
Aberdeen
JUNE 26, 2019
Personalization is supposed to be the marketer’s secret weapon for cutting through content noise. Studies have shown that, when done correctly, personalization can deliver five to eight times more ROI on your marketing spend. Until recently, the technology simply wasn’t there to scale personalized marketing activities.
Porch Group Media
MAY 21, 2019
Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy?
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