KoMarketing Associates

FEBRUARY 13, 2018

Over the next 12 months, 35 percent of respondents intend to increase their creation and distribution spending on branded video. Marketers are also seeing benefits associated with publishing on social platforms as well. Overall, marketers agreed that premium publishers deliver in terms of performance and ROI.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

Contently

JANUARY 4, 2017

At top publishers like The New York Times and BuzzFeed, a native ad campaign costs at least $100,000, which begs the question: Are brands justifying their investment and doing native advertising right? Below are a few ways that brands can make their native advertising more effective in 2017. Will they still trust the publisher?

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Contently

AUGUST 24, 2018

Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. Recently, however, Reddit has implemented a new strategy to improve its relationship with publishers. What prompted the new features that bring publishers closer to your users? It’s a win-win.

Brand Identity 73

Brand Identity Branding Distribution Rules 73

Marketing Insider Group

JUNE 22, 2020

Publish quality content and sustain the pace of publication. After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Publish Quality Content Consistently. Let those factors determine the content you’ll publish. Use Customer Segmentation to Drive Your Content Distribution.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

SendX

JUNE 23, 2021

Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). By 2017, there were just two individuals left on the planet. CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Contently

JANUARY 30, 2017

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. We only want to use LinkedIn.”

Distribution 60

Distribution Linkedin Facebook Allocation 60

KoMarketing Associates

NOVEMBER 6, 2018

IAS recently published the “Media Quality Report H1 2018” to determine how video and display marketing performed in the first half of 2018 compared to last year. percent between H2 2017 to H1 2018. Over the next 12 months, 35 percent of marketers intend to increase their creation and distribution spending on branded video.

Display 145

Display Video Marketing Distribution Statistics 145

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. A nifty CDP/DMP solution of especial interest to B2B publishers. I am pleased to introduce ten standouts here.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. For years, Joe has encouraged companies to get strategic about their publishing frequency decisions. Click To Tweet.

Ad Frequency 100

Ad Frequency Marketing Analytics Tools Curation Click Rate 100

LeadSquared

DECEMBER 28, 2016

(Originally published on LinkedIn Pulse ). If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. NASSCOM estimates India to have 700 million smartphones by 2020, and 2017 will see the curve climb north, with majority of those consuming video content. perfectpullquote].

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Action content marketers should take : If you aren’t doing so already, you should be thinking about ways to incorporate video into your 2017 content efforts.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. The mechanics of channel management have been around for a long time, at least in companies that formally embraced a channel distribution strategy.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Marketing Insider Group

JULY 28, 2020

It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% They understand that consistently publishing relevant, interesting content attracts and converts buyers.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

KoMarketing Associates

SEPTEMBER 5, 2017

The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 Publisher relationship development driven through social shares and networking.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Contently

MAY 30, 2018

Facebook was originally known for organic distribution. Then it became an empire for paid distribution. While brands and publishers may not be able to get referral traffic to their sites like they could a few years ago, they can still support meaningful engagement and loyalty with a Facebook group. How are companies adapting?

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

KoMarketing Associates

JUNE 22, 2017

According to a survey conducted by Wochit, 75 percent of social video publishers are optimistic about the revenue-generating potential of their content this year. To drive revenue via video, 61 percent are considering expanding their distribution networks.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Mobile Advertising 120

Tomorrow People

OCTOBER 3, 2017

One of the main principles that B2B marketers are embracing in 2017 and beyond is that content should only be created for real people, and not for search engines. In other words, where you choose to distribute and share your content is just as important as the content itself. More than that, it’s essential. They’ll measure everything.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Strategic-IC

JANUARY 29, 2018

We explore the 2017 HubSpot State of Inbound to see how content marketing may evolve in 2018 and discuss how B2B marketers can get ahead of potential trends. According to the 2017 HubSpot State of Inbound, ‘developing content’ is still a key marketing challenge. Content creation and distribution is still a priority.

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Contently

NOVEMBER 9, 2017

The report, which ran from January to August 2017, included 10,627 branded content headlines. As concision has given way to excess, publishers and brands now compete for attention with curiosity gaps, listicles, and emotionally charged language. Performance trended upward as the number of characters increased. 12 percent.

Studies 144

Studies CTR Viral Marketing Click Rate 144

B2B Marketing Directions

AUGUST 9, 2020

But within a couple of weeks after the article was published, marketers across the United States were completely focused on the COVID-19 pandemic. The article's conclusion was based on an analysis of the compensation paid to the senior leaders of large companies between 1999 and 2017. In the late 1940's, Neil H.

CMO 90

CMO Paid Search Agency Companies Lead Ranking 90

KEO Marketing

OCTOBER 23, 2017

Your documented strategy should define the entire content marketing process, including selecting your content team, creating workflows, understanding the user experience, incorporating technology, determining global requirements, securing executive buy-in, producing and distributing content, and measuring results.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

Biznology

JUNE 8, 2017

. — Kristina Halvorson (@halvorson) May 1, 2017. James_Mathewson (@James_Mathewson) May 1, 2017. Kristina Halvorson (@halvorson) May 1, 2017. Kristina Halvorson (@halvorson) May 1, 2017. . Kristina Halvorson (@halvorson) May 1, 2017. James_Mathewson (@James_Mathewson) May 1, 2017. James_Mathewson YES.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? It's a tricky catch-22 that haunts marketers and publishers across the digital space. This has resulted in more opportunities to create sustainable revenue for publishers.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? It's a tricky catch-22 that haunts marketers and publishers across the digital space. This has resulted in more opportunities to create sustainable revenue for publishers.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? It's a tricky catch-22 that haunts marketers and publishers across the digital space. This has resulted in more opportunities to create sustainable revenue for publishers.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

Contently

DECEMBER 6, 2016

We help hundreds of the world’s top brand publishers run their content marketing programs. With this view of the landscape and what’s coming up on the horizon, we see zombie content marketing as the biggest challenge for brand publishers in 2017. Two forces are causing this crisis. Two forces are causing this crisis.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Here are some Do’s and Don’ts for responding to Facebook’s 2017 algorithm changes and get the best mileage out of your posts: Do—Try Livestreaming a Video.

Facebook 134

Facebook Organization Thought Leadership Distribution 134

Contently

MARCH 6, 2018

When you read headlines like “ The Washington Post’s Robot Reporter Has Published 850 Articles in the Past Year ,” it’s bound to give you nightmares. Facebook ads: Facebook may be a black hole for organic engagement, but it’s still the best paid content distribution platform on earth— even for B2B.

Content 167

Content Linkedin Facebook Analysis 167

KoMarketing Associates

APRIL 11, 2017

Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts. website, social media)?

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

Parse.ly

OCTOBER 7, 2020

In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten stronger. When we refer to content we’re talking about blog posts, news articles, whitepapers, ebooks, videos, podcasts, and any other form of communication that you post to your website and distribute around the web.

CMS Development 116

CMS Development Advertising Agencies Privacy Content 116

Atomic Reach

FEBRUARY 7, 2019

Not having enough people on our team to generate high quality content is our biggest challenge," she says, "Content is difficult to produce, publish and distribute without the right resources". Data shared by HubSpot in 2015 states, companies that published 16+ blog posts per month got almost 3.5

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Brandpoint

SEPTEMBER 19, 2019

Last year, holiday retail sales were predicted to increase 4% from 2017 , with consumers saying they’ll spend an average of $1,007 compared to $967 the year before. Many MAT release packages include print and digital opportunities for distribution. Looking to get holiday coverage for multiple clients?

Tips 88

Tips Distribution Bundling Advertising Agencies 88

KoMarketing Associates

FEBRUARY 7, 2017

Should there be a more even distribution in the use of social channels? How can B2B marketers resonate with their target audience in new ways on social in 2017? Do you see this changing in 2017? Not necessarily. Remember, different social channels resonate with different demographics. applies to the business world.

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

Contently

DECEMBER 5, 2016

2017 is approaching, so it’s time to plan how we’re going to kick ass next year. I got a ton of questions about scaling a content marketing program in 2017, so this week, we’re sticking to just one topic. But as you finalize your growth plan for 2017, keep a few key principles in mind: 1.

Budget Programs 60

Budget Programs Marketing Budget Planning Content Marketing 60

Hubspot

OCTOBER 23, 2018

When Facebook wasn't available as an information aggregate, direct traffic to publisher websites went up by 11% -- and use of their mobile apps skyrocketed by 22%. Search referral traffic to publishers was also slightly elevated, by about 8%. Apple news), publishers' own apps (e.g., Source: Nieman Lab. Source: Nieman Lab.

Facebook 72

Facebook Aggregators Content Marketing Distribution 72

Contently

OCTOBER 25, 2017

According to a 2017 Contently survey , 98 percent of marketers believe that “having and following a content marketing strategy is important for content marketing success.” This holds true for B2C companies as well, as we see in CMI’s 2017 B2C report. Alejandro, without a larger strategy, you’re doomed to fail.

Marketing & Strategy 150

Marketing & Strategy Lead Ranking Content Marketing Analytics Tools 150