QuanticMind

APRIL 10, 2017

Which is why some of the most important tools will be attribution, optimization, targeting and analytics…all covered at SMX Advanced, June 12-14 in Seattle. SMX Advanced 2017 is coming to Seattle, WA on June 12-14. Both topics will be covered at SMX Advanced 2017, and we’ll have full session coverage in this very blog.

SEM 40

SEM PPC Analytics Tactics 40

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. percent of marketers in 2017, compared to 61.1 By the end of 2017, social network ad spending could reach $35.98 Brands reported almost evenly that analytics software (44.8

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); As the end of 2023 rapidly approaches, here’s a quick look back at the posts, old and new, that grabbed the most attention this year. Alright, now the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

KoMarketing Associates

JANUARY 26, 2017

As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SMX West. Session : Mastering Web Analytics to Drive Business Growth. Count me in!

Conference 120

Conference Buying Cycle Analysis Social Media 120

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. The Company Year founded: 2017 Funding rounds: Self-funded to date.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

SmartBug Media

AUGUST 9, 2019

Originally written on April 18, 2017. At its core, inbound marketing is all about analytics. Analytics drive every inbound action you take and move you toward success for both your company and your customers. Analytics drive every inbound action you take and move you toward success for both your company and your customers.

Analytics 86

Analytics Budget Programs Marketing Websites Tools 86

KoMarketing Associates

MARCH 23, 2017

Note: The following post is an overview of the presentation given at SMX West 2017. Using Google Analytics, we can see: Where are referrals coming from? The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it. Which networks are driving shares?

Top of Funnel 192

Top of Funnel SWOT Marketing & Strategy Buyer's Journey 192

Webbiquity

NOVEMBER 15, 2022

TikTok was launched globally just five years ago, in the fall of 2017. Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms.

Social Media 308

Social Media Work Management Marketing Management Media 308

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. A good engagement platform should be able to use predictive analytics for content, social marketing, lead scoring, and more. As you add and optimize tools, be careful not to get trapped by them. Digital Marketing Tools.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

Method and Metric

OCTOBER 18, 2019

App store optimization techniques to boost downloads and drive conversions. In 2017, there were 178 billion app downloads. As social media use shows some decline while app downloads continue to rise, the question many developers are asking is: How can I optimize my app? Getting started with app store optimization techniques.

Optimization 90

Optimization SEO Keywords Click Rate 90

Sprout Social

APRIL 10, 2017

That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Try our social media management and analytics tools with a free 30-day trial ! Addressing Your 2017 Goals. Get started now. Go Live, wow your audience and engage.

Facebook 111

Facebook Marketing & Strategy Marketing Strategy Planning 111

KEO Marketing

DECEMBER 29, 2016

With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. With this in mind, we will look at the advancing technologies that will have the biggest impact on marketing in 2017. Account-Based Marketing.

Trends 48

Trends Paid Search Agency Planning Mobile Advertising 48

The Lead Agency

OCTOBER 4, 2017

Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning. How are marketers applying machine learning in 2017? What is machine learning? How does it differ from artificial intelligence?

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Porch Group Media

SEPTEMBER 12, 2019

How to Optimize the Customer Experience – Strategies and Trends. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Microsoft, 2017). American Express, 2017). American Express, 2017).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Allocadia

JUNE 7, 2019

Yesterday in New York, Allocadia CEO Kristine Steuart and VP of Marketing Sam Melnick accepted two awards on behalf of our team: Marketing Technology Company of the Year and Analytics Company Winner. Analytics Company, Winner: Allocadia.

Work Management 40

Work Management Marketing Management Budget Programs Adwords 40

KEO Marketing

OCTOBER 31, 2017

At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. The trends many experts identified will continue throughout the remainder of 2017 and into 2018. Optimize for User Intent. What questions do they want answered?

SEO 48

SEO Trends Multi-Channel SERP 48

Webbiquity

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Goodish Agency

JUNE 1, 2023

Our Collaboration highlighted the transformative impact it had on iSoftpull and its ability to scale and grow Building a Successful Partnership Our relationship began in 2017 when Dan, the president of iSoftpull, first encountered Franci, the founder of Goodish, during his early entrepreneurial journey.

Paid Search Agency 96

Paid Search Agency Business Advertising Agencies Sales Qualified Leads 96

Seismic

FEBRUARY 22, 2024

This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module. We realized we needed to dive into the analytics of their Seismic environment together to uncover the answer, using our findings to shape our best practices.

Sales Cycle 81

Sales Cycle Analytics Lead Ranking Lead Scoring 81

Webbiquity

FEBRUARY 6, 2018

Check your analytics. On the other hand, a site with an optimal mobile experience could see a boost in its ranking. Founded in 2008 as an elite digital consultancy with core competencies in organic and paid search, Techwood is an Inc5000 member for 2017, headquartered in Atlanta, GA, with a team of 17 supporting 60 clients.

Paid Search Agency 219

Paid Search Agency Mobile Advertising Mobile Marketing Business 219

Marketing Insider Group

SEPTEMBER 10, 2020

The graph below shows the number of sent and received emails per day worldwide from 2017 to 2023, in billions. You can use past campaigns and data from analytics, social media, and even third-party data collectors to improve the accuracy of your segmentation. It’s crucial to collect data to optimize future campaigns.

Email Marketing 312

Email Marketing Campaigns Planning Segmentation 312

ANNUITAS

NOVEMBER 29, 2023

Add to this many CMOs fail to conceive their role in terms of building a sustainable, perpetual Growth Engine for their organization; they fail to see go-to-market as an optimizable process; and while the frequently ‘do’ talk a lot about personas and customer journey, they fail to perceive their critical role in optimizing DX.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Marketing Insider Group

NOVEMBER 18, 2020

Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Experiment with short and highly educational videos.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Cindi Howson : Gartner VP Research, Business intelligence, data & analytics. Location: Bangladesh. Communication Skill.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

KoMarketing Associates

APRIL 3, 2017

Nearly a third (32 percent) also said that they intend to use at least three different third-party sources for analytics in 2017. This data suggests that B2B marketers still trust their own information over the analytics gathered from third-party resources. Data May Hold Back B2B Marketing Automation.

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. Wells Fargo used its integrated marketing platforms to create a well-optimized campaign to appeal to its target demographic.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Webbiquity

NOVEMBER 12, 2018

And marketing technology can help, from ideation and research through production, promotion, and analytics. Spending on marketing technology (martech) consumed 29% of budgets this year, up from 22% in 2017. ” — Sam Hurley, content marketing influencer & founder of OPTIM-EYEZ.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

KoMarketing Associates

OCTOBER 23, 2017

Content marketing and search optimization and marketing also made the list of channels that produce the largest amount of leads, 44 percent of B2B marketers named these tactics. By the end of 2017, research shows that marketers will have dedicated a large amount of time and money to content marketing.

Email Marketing 120

Email Marketing B2B Marketing Content Marketing B2B 120

DiscoverOrg

FEBRUARY 21, 2019

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. But what comes next is almost as important.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Optimizely. Sprout Social Insights.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Customer Experience Matrix

JANUARY 1, 2019

The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. Vendor funding increased $568 million in 2018 vs $492 million in 2017. One cause for optimism: younger firms have tended to grow faster than older firms, suggesting the rate might increase as more young firms appear.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Vision Edge Marketing

MAY 5, 2020

My boss at the time was four decades ahead of the mainstream thinking articulated by Phil Kotler in his 2017 article, Customer Value Management, a company’s job is to create superior customer value in the mind of the customer.” Lemon , defines customer value management (CVM), as the optimization of the value of a company’s customer base.

Work Management 163

Work Management Marketing Management Allocation Customer Satisfaction 163

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: Hootsuite offers a more analytical spin on social media content in the form of digestible posts that range from industry news and product updates to the latest trends and best practices. Optimizely. Sprout Social Insights.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

distribion

DECEMBER 7, 2016

How can you use multiple marketing technologies together to effectively reach your target audience and streamline your business for optimal results? It is often recommended to use this to your advantage and work with multiple technologies at once to optimize your marketing efforts and customize to your particular organization’s needs.

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Optimization 65

QuanticMind

MARCH 27, 2017

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us. SMX West 2017 Wrap-Up – Top 3 PPC Takeaways.

Search Engine Marketing 40

Search Engine Marketing PPC Search Marketing Paid Search Agency 40

Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. Well, at the start of the 2010s, just about every marketing automation and analytics platform claimed to have the intel that would make our jobs easy and our results foolproof.

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

SalesIntel

DECEMBER 6, 2023

These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. Sales Productivity Tools Sales productivity tools are fundamental for optimizing the efficiency and output of sales teams.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97