Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers. REQUEST A FREE DEMO.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Customer Experience Matrix

NOVEMBER 9, 2015

Maybe I shouldn't be surprised that predictive marketing vendors seem to have anticipated this. The past week brought three more announcements about predictive vendors expanding beyond lead scoring. This isn’t a new service for Radius but it’s one that only some of the other predictive modeling vendors provide.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. Why Customers? But it has never been so important to try and understand them.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Onalytica B2B

MAY 12, 2016

We were very interested in seeing which virtual reality professionals and brands were leading the online discussion, so we analysed 797K+ tweets from March 8th – April 7th 2016 mentioning the keywords: #VR OR “Virtual Reality” OR virtualreality. TOPIC ANALYSIS. Aldin Dynamics. kertgartner. Kert Gartner. kertgartner.com.

Work Management 0

Work Management Branding Brand Identity Lead Ranking 0

Vidyard

MAY 5, 2016

Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016) As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. That is changing as vendors get stronger and technology simplifies processes.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

” (Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016) As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. That is changing as vendors get stronger and technology simplifies processes.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016). That is changing as vendors get stronger and technology simplifies processes. The post Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video appeared first on Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669. press@vidyard.com.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

The Point

JULY 17, 2017

FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016. FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

KoMarketing Associates

OCTOBER 7, 2016

My presentation from The Alabama Global Supply Chain & Logistics Summit in Mobile Alabama this past October 2016. How do you choose the right tools, tactics, and vendors to ensure success? Key questions to ask vendors when considering new partnerships for building out online experience. About The Summit.

Ad Building 221

Ad Building Vendors Conference Tactics 221

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. The results were notable.

Privacy 162

Privacy Zoominfo Press Sample 162

ANNUITAS

JUNE 18, 2012

According to SiriusDecisions , 40% of organizations will own automation by the year 2016. As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

According to SiriusDecisions , 40% of organizations will own automation by the year 2016. As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

B2B Marketing Directions

APRIL 16, 2017

One was a survey of 418 individuals who played a key role in a significant software purchase during the previous two years, and the second was a survey of 190 individuals who worked for software vendors in a marketing or sales leadership capacity. Respondents ranked vendor or product websites and vendor collateral (e.g.

Vendors 40

Vendors Peer-to-peer B2B Case Studies 40

Zoominfo

JUNE 19, 2020

GDPR was adopted in 2016 and went into effect in May 2018. Although there were mentions of data and privacy in 2016 and 2017, once GDPR went into effect in 2018, the number of upcoming projects involving data privacy increased greatly; the number of these Scoops jumped 2,200% from 2016 to 2019. The results were notable.

Privacy 147

Privacy Zoominfo Press Sample 147

Seismic

JANUARY 24, 2023

Sales enablement has changed tremendously since Aragon Research published its first Aragon Research Globe on sales enablement in 2016. In the report, Aragon evaluated 15 vendors across a variety of criteria, including strategy, performance, and reach.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

SnapApp

FEBRUARY 4, 2016

Here’s our guide to making the 2016 Annual SaaStr Conference the most beneficial for you. Customer marketing is going to be the thing of 2016 (lucky for Influitive – Advocamp’s ticket sales must be through the roof). Once you figure out these main objectives for yourself, take care of the 4-5 vendors you NEED to see.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

Martech

DECEMBER 18, 2023

Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Many CRM vendors have partnered with database firms to allow users to automatically populate contact and company records with updated information with just a click of a button. Lean into your software vendors.

Marketing AI 124

Marketing AI Work Management Marketing Management Automation 124

Webbiquity

AUGUST 6, 2019

Since (obviously) no business wants to be hacked, you might be surprised to learn that very few SaaS vendors take all the necessary steps to protect their users. And knowing the right questions to ask of the SaaS provider is your secret weapon: Question 1: Does the SaaS vendor have publicly published security policies?

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Martech

DECEMBER 1, 2022

It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. “In 2016 the company was founded and they started out in the eGifting space. Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express.

Service 127

Service SMB Fulfillment Sample 127

KoMarketing Associates

FEBRUARY 1, 2018

According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017. Marketers are partnering with a wider ecosystem of ABM experts, whether it’s agencies or technology vendors or both.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Vidyard

JANUARY 8, 2016

“Buyers prefer to do research themselves rather than rely on vendors’ sales reps. The best marketers, they say, will act differently in 2016. Forrester Predictions for 2016: B2B Marketing's New Mission. Forrester Predictions for 2016: B2B Marketing's New Mission. Get the Report. Get the Report.

Forrester 50

Forrester B2B Marketing Top of Funnel B2B 50

Martech

SEPTEMBER 14, 2023

It’s the same now as it was in 2016 when initial studies began. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” It also provides clarity on how future investments with vendors are made. #2 You won’t win by trying to defend it all.

Marketing Analytics Tools 132

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 132

SnapApp

FEBRUARY 3, 2016

Here’s our guide to making the 2016 Annual SaaStr Conference the most beneficial for you. Customer marketing is going to be the thing of 2016 (lucky for Influitive – Advocamp’s ticket sales must be through the roof). . Once you figure out these main objectives for yourself, take care of the 4-5 vendors you NEED to see.

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. In 2016, they were focused on high-volume, low-cost leads. They can choose from brand awareness, driving traffic and collecting leads.

Lead Gen 115

Lead Gen Paid Content Social Media Sales Qualified Leads 115

TrustRadius Marketing

APRIL 16, 2021

In 2015 – 2016, HR cloud technology vendors have continued to receive massive, increasing amounts of funding from venture capital investors—so much so that the media has dubbed it an on-going “love affair.” THIS IS A TEST TO SEE WHEN THIS GOES LIVE. This message should appear at 3:05.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

Martech

MAY 8, 2023

Well-known vendors have been baking AI into their solutions for almost a decade. Adobe Sensei and Salesforce Einstein date from 2016. Are there AI vendors in the martech space? Vendors using AI There are an estimated 11,000-plus vendors in the martech space. So yes, there are countless martech vendors using AI.

Marketing AI 109

Marketing AI Enterprise Management Work Management Marketing Management 109

Webbiquity

AUGUST 27, 2019

These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Of the 800 vendors studied, 124 have gone out of business, been acquired, or changed Twitter accounts since 2016. Another 4.1% The remaining 1.5%

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. Without further ado, they are: As you see, marketing technology expenses for 2016 are estimated at $82.3

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

KoMarketing Associates

JUNE 7, 2016

The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. Remember that a typical marketing cloud is the result of half a dozen vendors acquired over the last few years.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

The Point

FEBRUARY 18, 2020

Equally striking, the percentage of respondents who reported that their usage was only “basic” – defined as not using many of the available features – was unchanged from a prior 2016 survey, at a mere 28%. Vendors focused on new licenses vs. customer retention.

Marketing Automation Services 147

Marketing Automation Services Marketing Management Marketing Automation Automation 147

KoMarketing Associates

JUNE 8, 2017

While being two of the easiest tactics to execute or find a vendor to execute, social media and email marketing were near the bottom of the list in terms of ROI. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

chiefmartech

DECEMBER 21, 2020

He joined as the CMO of Aetna in 2016, digitally transforming the organization through its acquisition by CVS. He now serves as an executive advisor to several cutting-edge martech vendors.

CMO 78

CMO Marketing Management Advertising Agencies Digital Transformation 78

QuanticMind

AUGUST 23, 2016

SMX East 2016 will take place on September 27-29 in New York, and will have three packed days of content on some of the most important and timely topics in search engine marketing today.

SEM 40

SEM Adwords Keywords Search Engine Marketing 40

chiefmartech

JANUARY 24, 2016

A number of people have been asking me when the 2016 version of my marketing technology landscape will be released. However, rethinking groupings and categories — and re-evaluating vendors through this new lens — has proven to be a fairly intense exercise, requiring more time to get it right. The short answer is “soon.”

Jigsaw 40

Jigsaw Peer-to-peer Sample Buzz 40

Customer Experience Matrix

SEPTEMBER 15, 2016

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. That’s a healthy rate but nothing close to an annual doubling.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

SnapApp

MARCH 14, 2016

MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. Customer obsession is one of the top marketing agenda items for 2016. . It’s almost St.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48