Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Martech

MARCH 25, 2024

Lately, I’ve been feeling as if I’m living in 2013 again. No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. That didn’t happen in 2013.

Burn Rate 75

Burn Rate Opt-out Opt-in Ad Frequency 75

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. I think we will continue to see the rise of the personal brand, brand evangelists and thought leaders as formal roles within companies. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Pam is a content marketing rockstar.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? They help our customers navigate the process of making an important decision. The 20 Best Marketing Conferences of 2013. The post Top B2B Marketing Insider Blogs Of 2013 (So Far) appeared first on B2B Marketing Insider.

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

markempa

AUGUST 5, 2013

To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012. Others include: Managing processes that best serve customers.

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Lead Gen Marketing Budget Paid Search Agency Marketing Management 120

Customer Experience Matrix

APRIL 26, 2024

It’s eleven years since the term “customer data platform” appeared in 2013. IT involvement in turn brings more interest in companies building their own CDP, and leveraging their existing data lakes and warehouses as the foundation. With today’s technologies, that process can be much faster, so it becomes a more practical alternative.

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. So, while I used to argue that Facebook should be at the bottom of a B2B marketer’s to-do list, I am revising my view for 2013. The focus in 2013 will be clean data. How do I know this?

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. Their argument was the customer profiles could reside in a general purpose data warehouse, which most companies already had in place.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Zoominfo

NOVEMBER 20, 2020

Founded in 2013, SMACT works as a leading management and enterprise IT services company. The company is known for its unrivaled practical experience in solving enterprise and business challenges. Most companies that are in the range of say 500 million to 3 billion. I would say I’m going after directors and VPs.

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Zoominfo Work Management Enterprise Management Multi-Channel 221

Webbiquity

MAY 5, 2020

The company offers a superior solution to its competitors through white-labeling the solution, plus ready integrations with CMS, CRM, and marketing automation systems. Modus is a spin-off from a digital media production company servicing the medical device industry. ” The Company. Year founded: 2013. I loved it!

CMS Development 176

CMS Development Enterprise Management Work Management Marketing Automation Services 176

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. The Core Issue: It’s Not Alignment – It’s Driving the Demand Process. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group.

Demand 120

Demand Process Work Management Marketing Management 120

Webbiquity

DECEMBER 11, 2013

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Content marketing: What is more important than strategy? by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Customer Experience Matrix

APRIL 1, 2013

Some companies are too small even for Infusionsoft. The company did announce its next release at InfusionCon, although by its own admission the changes were incremental enhancements in usability rather than major expansions in function. Reducing costs is a lower priority. Measuring return on investment isn’t much of an issue.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

B2B Marketing Directions

SEPTEMBER 29, 2019

In 2013, Scott Brinker, Hubspot's VP Platform Ecosystem, and the author of the widely-read Chief Marketing Technologist blog , published a post that introduced Martec's Law. Processes - Processes are the activities that organizations perform to transform resource inputs into finished products or services.

Paid Search Agency 49

Paid Search Agency Companies Digital Transformation Ethics 49

Martech

JANUARY 4, 2024

It won the Shopify Build-A-Business competition in 2013 and has millions of sales worldwide. He advises many Fortune 100 companies and frequently speaks at global industry events. Business email address Subscribe Processing. followers) TikTok: @amy.porterfield (11.4K She founded her first, SkinnyMe Tea, when she was 22.

eCommerce 111

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 111

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. According to Wordstream , you can choose which sitelinks are displayed to mobile users as well, which is useful for B2B companies who have a local office space that mobile users may be searching for in their local area. Screenshot taken 3/20/2014.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

ANNUITAS

MARCH 18, 2014

All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Process 100

Process Planning Marketing Automation Services Demand Generation 100

PureB2B

MAY 9, 2019

According to a 2013 report on lead generation, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. Key Steps to Find the Right Lead Generation Company for You. So, the big question here is how do you select the right lead generation company for your organization? Discovery Research.

Lead Generation 48

Lead Generation Paid Search Agency Work Management Marketing Management 48

Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

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Lead Liaison Enterprise Management Work Management Marketing Automation Services 62

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Potential customers could see your company as fascinating but not necessarily a company they want to do business with.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ). iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

FEBRUARY 11, 2013

in 2012, it had to start fresh – the company had no reputation to fall back on. The company’s existing sales process was proving to be a dinosaur predicated heavily on “intentions, moods and temperament.” Most importantly, the staffing company established a predictable sales engine through the following: Measurement.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Paid Search Agency 120

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Or encouraging your clients to refer you to other colleagues in their companies. About the Study. Final Thoughts.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Contently

DECEMBER 12, 2018

The editing process was excruciating, and every half-decent writer quit after one story. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. But even more companies have struggled to get their programs off the ground and dismissed great content as “just too hard.”

Creativity 167

Creativity Content Marketing Enterprise Management Content 167

Martech

APRIL 18, 2024

The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. However, many of the best third-party tools were eventually acquired by companies like Adobe and Salesforce, which were eager to build a “one and done” martech stack for their clients. As humans, we bring the wisdom.

Marketing AI 131

Marketing AI Paid Search Agency Generation Enterprise Management 131

Tomorrow People

NOVEMBER 21, 2017

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. Remember that you are part of a shared content conversation about your company.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

KoMarketing Associates

OCTOBER 20, 2013

— Keely Saye (@KeelySaye) October 10, 2013. — Holly Chessman (@HollyChessman) October 11, 2013. — Sam Fiorella (@samfiorella) October 11, 2013. — KiteDesk (@KiteDesk) October 11, 2013. — Lee Odden (@leeodden) October 10, 2013. "Seek — Lee Odden (@leeodden) October 11, 2013.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

Martech

MARCH 28, 2023

It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy. It makes you feel connected to another person and influence your decision-making process — which includes decisions related to products and services. Business email address Subscribe Processing. Get MarTech!

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Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 132

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Image credit: rawpixel.com on Pexels. Look them up.

Enterprise Management 172

Enterprise Management Marketing Management Budget Programs Buy 172

Only B2B

AUGUST 13, 2020

Account based marketing, traces its roots in 1990’s, when B2B and B2C companies startednoticing the need for personalized marketing. Later, Account Based Marketing made the first appearance on google trends in 2013 and marketing experts and analysts took this marketing style to another level. This is a very first step.

Account Based Marketing 143

Account Based Marketing Marketing AI ABM Advertising Agencies 143

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. All content is subject to the same editorial process,” Little noted. “We

Class 60

Class Paid Search Agency Companies Allocation 60

Litmus

MARCH 4, 2021

Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. While marketing is, according to Merriam Webster, “the process or technique of promoting, selling, and distributing a product or service,” the underlying foundation of successful marketing is trust.

Spending 125

Spending Opt-out Opt-in Trust Marketing 125

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Safari Digital ) 97% of people find out more about a local company online than by any other means. ( Creating personas is helpful because the process combines research, conversions, and data. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Velocity Partners

MAY 24, 2023

The tsunami of Crap Doug predicted in 2013 hasn’t slowed down over the last 10 years — it’s grown. In pretty important ways… The start of a new era We saw the tides turning a few years ago: the thing we sold, the way we made it, and the people we sold it to started to change.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Creativity Ad Agencies 86