Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable.

Content Marketing 191

Content Marketing Media Content Paid Search Agency 191

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. Video Marketing. Let’s grow in 2013. Take the steps to improve your successes. .

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Mobile Apps. Mobile Advertising.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. In your inbox.

eCommerce 114

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 114

Biznology

JANUARY 15, 2016

Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price. But the internet has changed the ground rules. We are living in an age of growing skepticism and ebbing loyalty for many established brands.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Biznology

JANUARY 20, 2014

2014 will be the year of the personal brand. That was 2013. To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”. In other words, everyone needs a personal brand to survive.

Personalization 80

Personalization Brand Identity Branding First-Mover Advantage 80

Biznology

NOVEMBER 17, 2014

The ability to identify relevant trends and stay one step ahead of them is crucial for keeping brands fresh and vibrant. These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1.

Trends 80

Trends Brand Identity Branding Planning 80

Customer Experience Matrix

APRIL 1, 2013

A long conversation with Chief Marketing Officer Gregg Head provided some interesting tidbits, including: - the company’s customers fall into three main groups, each roughly one third of the total. Search engine marketing and blogs are much less important. most clients want either to increase sales or free up the owner's time.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Conference Marketing Management 120

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. You probably have a lot of brand imagery around already. Every phone on the market these days comes equipped with a camera. What is it? Well, first let me give you a few clues.

Trends 80

Trends Planning Youtube Wikipedia 80

Marketing Insider Group

NOVEMBER 21, 2013

And recognize the success of those brands who got it right. I’m starting with a review of the best branded videos of the last 12 months. To find the best branded content, I reached out to some of my best content marketing friends for nominations. So I created this list of the top 9 videos from brands this year.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 80

Paid Content Campaigns Examples Advertising Agencies 80

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 91

Paid Content Paid Search Agency Social Media Social Marketing 91

Biznology

JANUARY 15, 2015

With ubiquitous accessibility via the internet, younger people can see thru such skewed marketing messages or advertising claims. In short, the relationship between transparency and trust for a corporate or product brand is irrefutable. Furthermore, consumers don’t believe brand promises are kept or delivered.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

JANUARY 21, 2015

With ubiquitous accessibility via the internet, younger people can see through such skewed marketing messages or advertising claims. In short, the relationship between transparency and trust for a corporate or product brand is irrefutable. Furthermore, consumers don’t believe brand promises are kept or delivered.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

OCTOBER 17, 2014

Will the brand image benefits convince investors otherwise? This policy has distinguished J&J’s reputation and brand image among all stakeholders ever since, with a consistently impressive financial track record. The post Can social responsibility initiatives strengthen a brand image AND satisfy investors?

Brand Identity 80

Brand Identity Branding Classified Ads Public Relations 80

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. Here are five more key takeaways for marketers from my favorite marketing conference of the year. Content marketing is not new.

Internet Marketing 48

Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

Litmus

MARCH 4, 2021

In a recent episode of Delivering , we discussed the idea of building trust in email marketing. Back in 2013, Brendan Schwartz—one of the founders of video hosting company Wistia —talked about the idea of a trust bank. Trust is the backbone of successful marketing. So, what sets one marketing message apart from another?

Spending 127

Spending Opt-out Opt-in Trust Marketing 127

Contently

JULY 6, 2016

Thanks to the internet, conspiracy theories, hoaxes, and all manner of half-truths and deceiving cons have exploded at an incredible rate. InfoWars, home of “the #1 Internet News Show in the World” and distributer of conspiracy theorist Alex Jones’s unique brand of paranoia , receives 5.2

Studies 111

Studies Content Emarketing Internet Marketing 111

Contently

SEPTEMBER 24, 2021

Internet OGs will argue that social media started with Friendster or Myspace. The News Feed era lasted a decade, and for a few years, it was kind of dope if you worked in digital media or marketing. For those of us in media and marketing, that means we can’t afford to ignore TikTok any longer.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

Hubspot

MAY 6, 2024

Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascination. Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market.

Startups 52

Startups Marketing Management Statistics Thought Leadership 52

Biznology

AUGUST 15, 2016

In short, the growing problem of inequality and extreme paychecks for CEOs has undermined the brand trust of many corporations. The post Inequality of pay undermining trust in CEOs and corporate brands appeared first on Biznology. The dubious justification of these examples of over-payment has been substantiated in recent studies.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The birth of paid social With the rise of social media came the birth of social media marketing. billion social media users across the globe.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? Take a look, and enjoy reliving these marketing content masterpieces! The Content Marketing Deluge. So why would websites do it with their marketing?

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. From a marketing perspective, Zhihu can be a valuable place for B2B professionals and companies to invest time and resources. High-Quality Users.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Stevens & Tate

MAY 27, 2022

The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Seniors Use YouTube Frequently. Seniors Are Social. Seniors Prefer Visual Storytelling.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Onalytica B2B

SEPTEMBER 9, 2015

As accounts are increasingly being accessed on mobile devices, we find ourselves in a position where ever-evolving technology and the Internet can revolutionise our financial services. “Fintech is the new market that integrates finance and technology. FinTech rocks! Chris Skinner. ” MAPPING THE FINTECH COMMUNITY.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Sharpspring

JUNE 10, 2021

New marketing agencies are popping up every day and in the ever-evolving marketing landscape, how do you make sure yours stands out? Keep reading to learn how one agency is using marketing automation to offer up results that are growing not only their clients’ businesses, but also their own. Quick Overview.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Liveintent

AUGUST 19, 2021

To help brands make the most of CRM retargeting, this blog post will explore: First-party data CRM data What role CRM retargeting plays in a world without third-party cookies How to leverage CRM data for CRM retargeting Why email is crucial for CRM retargeting. First-party data is information that a brand collects directly from its customers.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

markempa

FEBRUARY 25, 2013

Tweet I feel very fortunate to work with some of the world’s most progressive marketers. Whether they’re MECLABS Research Partners or attendees at one of our Summits , these marketers are driven to prove to their leadership that their efforts drive a return on investment. At MECLABS, we approach marketing more as a science than an art.

Planning 120

Planning Work Management Clickthrough Internet Marketing 120

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and we’re talking about Facebook yet again.

Top of Funnel 110

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 110

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Actually, yes. MassMutual.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Brandwatch Marketing

JULY 4, 2022

Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% in 2013 to 32.3% Having said that, the average internet user has 5.54 If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you.

Analytics 85

Analytics Tools Best Practices Tagging 85

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? Before we begin, let's first understand what viral marketing is. It helps in accelerating brand awareness and also to elevate the brand image for an extended period.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

KoMarketing Associates

SEPTEMBER 9, 2013

Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Crimson Marketing

FEBRUARY 6, 2014

Text from Infographic: The market has officially changed and marketing teams should too. The Internet has more than double the number of marketing channels. Outbound marketing is going out of style; Inbound marketing is on the rise. . Benefits of Transitioning From Push to Pull Marketing. people .

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

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Marketing Report B2B Marketing Research Advertising Agencies 120