KoMarketing Associates

DECEMBER 30, 2013

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. During the year 2013, we wrote. How Link Building Management Will Change in 2013 & Beyond. And the Nominees for Best 2013 Content Marketing Ideas Are….

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Marketing Insider Group

JANUARY 10, 2013

There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more. 20 Best Marketing Conferences 2013. Sirius Decisions 2013 May 8-10 in San Diego, CA.

Conference 100

Conference Planning Best Practices Forrester 100

Marketing Insider Group

DECEMBER 23, 2013

10 Top Insights On B2B Marketing From 2013. The 25 Best Slideshare Presentations of 2013. It is also interesting to note which topics performed best… The Top 9 Videos From Brands This Year. in this article, I looked for the best content of 2013 by brands that was entertaining, emotional and non-promotional.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Marketing Insider Group

DECEMBER 16, 2013

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers. Content Marketing'

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And finally, I will make some marketing predictions for 2013. 2013 Marketing Prediction. But we have glimpsed the future.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Webbiquity

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. So without further ado, here are the 2013 #Nifty50 Men! Vala Afshar @ ValaAfshar. David Armano @armano. Google+.

Twitter 100

Twitter Thought Leadership Blogger Social Media 100

Webbiquity

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. So without further ado, here are the 2013 #Nifty50 Men! Vala Afshar @ ValaAfshar. David Armano @armano. Google+.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Convince & Convert

DECEMBER 20, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lessons from 2013: The Big Bang of Social. The Social Pros boiled down 2013 in social media into 5 general trends. Now, though, brands are spending more time creating useful content to draw people in. Listen Now.

Social Media 145

Social Media Skype Media Paid Search Agency 145

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. Do you have ideas about content generation for the year 2013?

Content Marketing 120

Content Marketing Planning Best Practices Content 120

seo.co

FEBRUARY 10, 2021

That’s the idea behind brand jacking – a novel SEO (and PPC) strategy that can help you get better results, no matter what kind of competition you face. What Is Brand Jacking? Brand jacking” or “brandjacking” is a combination of the terms “brand” and “hijacking.” But we’re not literally hijacking someone else’s brand.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Marketing Insider Group

DECEMBER 4, 2012

So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. Taking The Brand Out Of The Story. Content Marketing and Social Business strategy is forcing marketers to come to the realization that we need to take our product and our brand out of the story. We have to provide value.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Personal branding as a way of life. The focus in 2013 will be clean data.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more.

Paid Content 100

Paid Content Marketing Analytics Tools B2B Marketing Planning 100

B2B Marketing Directions

SEPTEMBER 20, 2020

Strong brands play a similar role in the recipe for revenue growth at B2B companies. A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Biznology

JULY 12, 2019

Marketers are encouraged to maximize the awareness, trial and usage of their brands. They also know that a brand is more than just a fanciful name. The name is the face of this brand positioning. Perhaps the biggest challenge of a recognizable brand is Google. And the name should be trademarked. . United Drug Co.

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

Content Standard

SEPTEMBER 10, 2021

Managed effectively, it builds a foundation to boost your search engine optimization (SEO) performance for the long run, giving your brand a lasting impact. In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with timely content.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

ViewPoint

JULY 25, 2013

6 Marketing Trends to Watch in 2013: New Research. These are just a couple of things the latest trends indicate marketers need to be doing in order to maximize value for their brand. Via OpenView Labs. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Via Social Media Examiner.

PointClear 120

PointClear B2B Marketing Trends B2B 120

Webbiquity

DECEMBER 16, 2013

Other notable infographic-based posts from her blog include 7 Steps to Successful Content Marketing and 9 Steps to Creating Good Content for Your Brand. Jim Dougherty (again) shares an excellent infographic outlining the content life cycle, from gathering information (from news, trends, brands, etc.)

Marketing Budget 100

Marketing Budget Content Marketing Marketing Budget Creation Planning 100

Marketing Insider Group

JULY 16, 2013

And please let me know what topics you would be interested in me covering for the rest of 2013? In this post, I define social selling and offer some quick and very high-level ideas on how to build a business through social networking and personal brand-building. The 20 Best Marketing Conferences of 2013. Strategy'

B2B Marketing 100

B2B Marketing B2B Lead Scoring Lead Ranking 100

Convince & Convert

FEBRUARY 24, 2013

In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!” Unfortunately, several brands missed that mark by a mile at this year’s Oscars. — Oscar Mayer (@oscarmayer) February 25, 2013.

Brand Identity 165

Brand Identity Branding Paid Search Agency Advertising Agencies 165

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Buyers don’t want to be sold to.

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Spending B2B Marketing Planning Content Marketing 100

Brandpoint

JANUARY 21, 2021

James Marable is an Employer Brand Leader at Eli Lilly and Company , a pharmaceutical company headquartered in Indianapolis. James took the time to answer a few questions I had about how to showcase your organization’s culture through video, as well as other thoughts on employer branding during a pandemic.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Convince & Convert

SEPTEMBER 22, 2013

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. We counseled brands to listen for customer expressions of want, and to tastefully offer to fulfill those needs. T-Mobile (@TMobile) September 20, 2013. _iicon) September 20, 2013.

Twitter 153

Twitter Brand Identity Branding Case Study 153

Televerde

FEBRUARY 1, 2021

Developing a customer-focused strategy is essential to keep people interested in your brand. Let’s take a look at a few customer-focused marketing examples from other brands to help you get started. . 4 Stellar Customer-Focused Marketing Examples from Established Brands. What is Customer-Focused Marketing?

Examples 97

Examples Word of Mouth Brand Identity Branding 97

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Brand Monitoring. It’s pretty simple: Pay attention to important brand-based keywords used online and make sure you’re acquiring inbound links when possible. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Brand Monitoring. It’s pretty simple: Pay attention to important brand-based keywords used online and make sure you’re acquiring inbound links when possible. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

The Forward Observer

JANUARY 19, 2024

Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand. Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups. And, interesting fact – he is a Little League baseball umpire!

Copywriting 152

Copywriting Wikipedia Advertising Mediums Marketing & Strategy 152

Biznology

DECEMBER 20, 2012

As the year winds down, many of us have been highlighting the top trends for 2013. But one trend for 2013 seems to be hiding in plain sight. You probably have a lot of brand imagery around already. What is it? Well, first let me give you a few clues. Some tips to get you started: Leverage existing assets.

Trends 80

Trends Planning Youtube Wikipedia 80

Biznology

DECEMBER 7, 2012

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? I answered a phone survey the other day that was sponsored by our brand-new, local hospital. Mobile Apps. Location Marketing.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Webbiquity

DECEMBER 11, 2013

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Miranda Anderson suggests four principles to underpin a content strategy, including the idea that all content should have an objective: “We create content because we want our audience to do something — to buy, learn more, or love our brand.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Hubspot

SEPTEMBER 21, 2020

The same thing is true with brand partnerships. Sometimes co-marketing works because each brand pulls in a new audience and the two are able to learn from one another. Below, let's review some brand partnerships that have failed and discuss co-marketing mistakes to avoid. 5 Brand Partnership Fails. Kraft and Starbucks.

Brand Identity 88

Brand Identity Branding Advertising Agencies Work Management 88

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. Since becoming CEO in July 2012, Melissa Mayer has rebuilt Yahoo’s brand from the ground up. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. By Jeff Bullas.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. But Eloqua Experience 2013 isn’t just going to be practical and technical—but also inspirational. Will you be at Eloqua Experience 2013?

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

Hinge Marketing

AUGUST 2, 2013

Top Professional Services Marketing Content from July 2013. Content Marketing Essentials 2013 (Dynfographic). You’ve built your brand visibility – check. Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web.

Landing Pages 48

Landing Pages Tips Social Media Social Marketing 48

Convince & Convert

JULY 30, 2013

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience.

Facebook 150

Facebook Brand Identity Branding Content Marketing 150

Sprout Social

JUNE 17, 2019

Having a personal brand, whether you’re job hunting, running your own business or at any stage in your career, is essential. One of the best ways to enhance your personal brand is through social media. A great personal brand is one that is authentic and intrinsically connected to who you are as a person. Embrace authenticity.

Social Media 111

Social Media Trends Personalization Marketing AI 111