KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

OCTOBER 22, 2012

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Links are Soooo 2011. While links are still going to matter for quite some time, how they influence search engines is already changing.

Tools 120

Tools Trends Tips Social Networks 120

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. *

Keywords 100

Keywords Research SEO Tools 100

KoMarketing Associates

JULY 20, 2017

Google did a study in 2012 that found incremental clicks to paid results when an organic result was present. Too much link building will negatively impact your SEO. The Google Penguin update back in 2012 caused some commotion around the do’s and don’ts of link building. This is false.

SEO 120

SEO CTR Domain Keywords 120

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. As we approach the tenth anniversary, webmasters still have confusion and disagreement regarding how to approach a link analysis and properly use backlink data when considering a disavow. A lot has changed since 2012!

Lead Scoring 92

Lead Scoring Lead Ranking CAN-SPAM SEO 92

KoMarketing Associates

NOVEMBER 14, 2012

2012 might have been the biggest year of change yet in the SEO industry. Penguin threw many on their backside, inbound marketing took center stage for more businesses, content marketing has taken a front row seat, and is there anything we can safely do about link building? Webinar Summary. The perception of SEO vs. PPC.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

Ambal's Amusings

JULY 27, 2012

2012-07-27T06:04:00Z. 2012-07-27T06:04:00Z. Link Building : Scribe’s link building tools help you build back links from other sites, crosslink the content within your own site, and identify influential social media users who want to share your stuff. Scribe makes SEO simple.

Tools 100

Tools Planning Content Marketing Content 100

Moz

OCTOBER 23, 2018

Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? Not only did I look at how often infographics are being used, but I also measured them against other content formats typically used for building links and brand awareness. Yet, here we are. Infographics vs Surveys.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

seo.co

JANUARY 20, 2021

Link Building. Let’s look at some outdated tactics that some scammy SEO companies still promote: Link Building. So, link building isn’t dead. But the old idea of having hundreds of poor-quality links on your website IS dead. Table of Contents. Getting a #1 Ranking. Free Trial. Keyword Stuffing. +

SEO 69

SEO Link Building Keywords Click Rate 69

Method and Metric

JUNE 5, 2020

This form of communication was super popular circa 2012, taking over both the digital landscape and Pinterest boards across the globe. Infographics are also a neat tool for link building – who doesn’t love linking to a visually appealing image ? Infographics – Are They Worth It? But are infographics still relevant?

Marketing & Strategy 59

Marketing & Strategy Content SEO Mobile Marketing 59

KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

seo.co

OCTOBER 5, 2021

Follow these tried and true link building strategies for improving your SEO rankings , part of our series of 101 methods for improving your SEO. Note: We specialize in white label SEO and white label link building. Which breakout features helped you earn the most inbound links? Guest post on industry sites.

Link Building 98

Link Building SEO Ad Building Wikipedia 98

KoMarketing Associates

MAY 27, 2014

Penguin – Penguin was launched in 2012 and was aimed at eliminating spammy links and link networks. Over the last two years, however, Penguin has really amped up and taken its toll on a number of sites.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. From an SEO perspective, brands may also struggle with generating traffic because they're thinking blog first, link building second. What I often notice is that marketers see 'blogging' and 'link building' as two different disciplines.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. 6) What best practices do you have for pay-it-forward link building? Link building is like relationship building.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

seo.co

JANUARY 18, 2021

6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + Link Farms. + Reciprocal link exchanges. + Paid links. + Hidden links. + 6 black hat link building tactics to avoid. What makes link building tactics “black hat?”.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Pearl Digital Marketing

OCTOBER 13, 2019

The most relevant updates from Google that have had the biggest impact on page ranking to date include: EMD Update – Launched in 2012, this update was a filter that took poorly done websites and dropped their search ranking. This means that what was essential for SEO and page ranking a month ago may not be relevant now.

SEO 72

SEO Domain Mobile Marketing Keywords 72

nDash

SEPTEMBER 30, 2021

Medium: Launched in 2012, Medium is an open platform for writers to share and readers to obtain information. Use Quora as part of your link-building strategy. Before doing that, let’s look at definitions for these sites. Conduct keyword research in the topics your target audience searches for or asks about the most.

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Hubspot

MARCH 19, 2020

Those blog posts we wrote over the last five years about this topic all have great authority of their own because people have linked to them, and each of them links to our landing page to further build that value. 2012, but was updated in March of 2020 for comprehensiveness and freshness.

Marketing Websites 100

Marketing Websites SEO Lead Scoring Lead Ranking 100

Scoop.it

OCTOBER 5, 2021

Or you can use it to find emails of people running popular blogs so you can collaborate for link-building opportunities. million into the creation of Streak in 2012. million into the creation of Streak in 2012. Streak is a CRM built for Gmail.

Work Management 83

Work Management Content Marketing Marketing Management Planning 83

accelerate agency

JANUARY 4, 2021

Topical Anchor Text – This is anchor text that describes the general subject of the page a link will take you to. An example would be if the phrase ‘search engine optimisation’ linked to a page specifically about link building. Link building’ would be target keyword anchor text for our above example. .

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

seo.co

NOVEMBER 10, 2020

When it comes to content marketing, SEO, and link building , there are dozens of important elements in play. Anchor text is ultimately one of the top factors in the link building process. In April 2012, the first Penguin update was released. Google uses anchor text to help determine the relevancy of a link.

Link Building 72

Link Building SEO Ad Building Paid Search Agency 72

Webbiquity

FEBRUARY 16, 2012

10 Super Easy SEO Copywriting Tips for Improved Link Building by The Daily SEO Blog. ** 5 STARS. Cyrus Shepard entertainingly shares 10 “secrets” to using copywriting for content organization, to attract more inbound links and more readers (and keep them on your site longer).

Copywriting 100

Copywriting B2B Thought Leadership Thought Leadership Curation 100

Hinge Marketing

OCTOBER 30, 2015

Ideally, you will have a link from this guest blog site back to your website, which will ultimately help with your search engine rankings. Because of this barter-like approach, it differs from the black-hat link building techniques that Google has since put the kibosh on. Remember that pesky Penguin? Impatience.

Lead Ranking 48

Lead Ranking Lead Scoring Blogger Guidelines 48

Adobe Experience Cloud Blog

JANUARY 21, 2015

In his 2012 Whiteboard Friday video , Rank Fishkin of Moz, looked at the claims from some self-styled Negative Search Engine Optimizers (SEOs). That’s not to say that with resources, time, and a systematic program of link building and buying a third-party website couldn’t be devalued over time.

SEO 48

SEO Wikipedia CAN-SPAM Lead Scoring 48

Webbiquity

MARCH 19, 2013

In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. How can you get more high-quality links? What tools are most helpful in link building efforts? Link Building Guides, Techniques and Tips. ” Link Building From Scratch by Search Engine Watch.

Link Building 100

Link Building SEO Ad Building Tools 100

Hubspot

NOVEMBER 14, 2018

By looking at the Archive.org view of Nerwallet's pages over time, we can see that Tim stuck to his plan, producing up to 500 pieces of content per month between 2011-2012, and then ramping up his volume and peaking at as many as a few thousand new pieces of content per month in 2014 and 2015.

Startups 72

Startups Google Press Domain 72

Hubspot

MAY 27, 2015

Spamming Was Very Profitable Back in 2012. 500 list in 2012. And that became all too clear when I went to Distilled's LinkLove event in London in April 2012. Seeing the Writing on the Wall: The Death of Link-Building. Link Building”. Link Building ”. Profit margins were about 70-80%.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

AUGUST 19, 2012

To read the rest of their link building tips, check out the full story here. The Best Memes of 2012 (So Far) From Mashable. If so, enjoy a leisurely browse of Mashable's compilation of 2012's best memes so far. We especially loved their tip on taking a fresh spin on the subject matters you tackle in your content.

Inbound Marketing 28

Inbound Marketing Content Profiling Blogger 28

Hubspot

JUNE 19, 2014

Back in 2011, it was discovered that online retailer Overstock.com was encouraging colleges and universities to embed links on their websites in exchange for faculty and student discounts on Overstock.com merchandise. As far as terrible, sleazy, no-good, rotten link-building schemes go, this one was actually pretty clever.

SEO 28

SEO PageRank Domain Merchandising 28

Moz

FEBRUARY 28, 2019

I started in SEO in 2012, right around the time of Penguin, and so I did a lot of cleanup of so many spammy links. I think that's stayed true over the last couple of years, links that haven't been cleaned up. Some people are still doing these kinds of low-quality link building techniques that actually could get you penalized.

Ideal Customer Profiles 55

Ideal Customer Profiles Profiling PageRank Domain 55

Hubspot

APRIL 27, 2016

Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). Step 4: Analyze for toxic backlinks.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Here are 16 great ideas to get you started, chock full of with links to more in-depth tips and resources to help you become a better marketer in 2013. "I Start by checking our list of 10 of the most memorable marketing campaigns in 2012.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JUNE 26, 2015

4) Build more pages to get more traffic. Just like link building, creating content just to have more pages will not help you. On April 24, 2012, Google released the first Penguin algorithm update, which targeted websites with unnatural links and has since gotten more sophisticated.

Tactics 28

Tactics SEO Keywords Guidelines 28

Hubspot

JUNE 4, 2013

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. Perhaps you’ve heard about it? Yeah, figured.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28