Hubspot

AUGUST 14, 2018

Steem is like YouTube on blockchain, but instead of paying content creators in fiat currency, publishers use Steem to pay content creators in STEEM, the platform’s cryptocurrency, which is easily convertible to Bitcoin and Ether. Steemit is still in Beta, but it has attracted over 920,000 users who publish more than 1.5

Digital Asset Management 75

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 75

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. This post covers highlights of Paul’s CMWorld talk, Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence. Check it out!

Marketing AI 107

Marketing AI Tools Enterprise Management Work Management 107

Outbrain

AUGUST 26, 2022

We all know Outbrain works with world-renowned publishers to give advertisers a premium environment to reach and convert customers. But of course you cannot choose the publisher you want your campaign on. Granular content controls provide a high quality user experience to audiences. But you can with Microsoft News.

Advertising Agencies 26

Advertising Agencies Advertisements Advertising Aggregators 26

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

RebelMouse

NOVEMBER 28, 2018

In October 2018, publishers. Google's emphasis throughout 2018 has been on getting publishers to improve mobile experiences for users, and its middling score for its very own news platform shows that it's not so easy to acquire a respectable grade in the category. Major Media Companies: Does a Custom, High-Cost CMS Pay Off?

CMS Development 75

CMS Development Google Classified Ads Paid Search Agency 75

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. Content spreads organically. What are some notable viral marketing examples?

Viral Marketing 101

Viral Marketing Work Management Planning Paid Search Agency 101

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. The key to driving reach is finding the right content mix for your audience.

Social Media 94

Social Media Media Business Social Networks 94

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. Creepy -- or great marketing?

Personalization 101

Personalization Brand Identity Branding Planning 101

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. Step-by-Step Templates for Mapping your B2B Content [link].

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

JANUARY 2, 2012

It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. And while we can discuss the importance of quality content 'til the cows come home, we'd like to provide some reasons why quality is so important. Facebook's Timeline Calls for More Content.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

JULY 20, 2015

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. How to Create Content That Truly Engages.

Top of Funnel 28

Top of Funnel Content Marketing Planning Budget Programs 28

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Yes, you really can drive more traffic by publishing less content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

MAY 29, 2014

4) Internet use was up 9% in 2013 compared to 11% in 2012. 10) The BBC beat out other media sites as the Top Twitter News Publisher in April 2014. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 10) The BBC beat out other media sites as the Top Twitter News Publisher in April 2014. 1) 3 Cs > 4 Ps.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. 508) stated that online marketing is “efforts to market products and services and build customer relationships over the Internet.” Your audience ranges in millions and you can get customers from all across the world. SocialPilot Which type of content gets the most engagement on Facebook?

Online Marketing 232

Online Marketing Work Management Marketing Management Tools 232

Hubspot

MARCH 2, 2015

Hence, both brands market the crap out of guitars, even if that means customers occasionally spill over into each other''s territory. McDonald''s gets more business and they have more customers, so it makes sense they''d have more folks following them on social. When Duracell and Energizer do post, the content is very product-heavy.

Paid Search Agency 28

Paid Search Agency Brand Identity Branding Companies 28

Webbiquity

OCTOBER 23, 2012

How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. Twitter Tips for Newbies.

Paid Content 100

Paid Content Twitter Tactics Tools 100

ConvertKit

JULY 22, 2020

You might even have all the content you need already! Ebooks are great for sharing your expertise on almost any topic, or curating other peoples' knowledge in a central location. Or David Kadavy, who self-published three ebooks in only 6 months. They're low overhead. The margins are great. Now, I know what you're thinking.

eCommerce 108

eCommerce Product Demand Amazon 108

Marketing Insider Group

MARCH 31, 2014

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. Why Content Marketing? We scroll right past the content we don’t want to see. They earned the attention of their future customers.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

Hubspot

OCTOBER 27, 2020

Not too shabby for less than six hours of content. You'll learn how to drive traffic to your store or website, nurture those visitors, and convert them into customers. Indig has also started doing a lot of interviews (which he shares with the Tech Bound audience weeks before publishing them elsewhere). SEO Newsletters.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Hubspot

JUNE 12, 2017

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" No marketing, including content, is uninteresting if you look at it the right way. Done right, B2B content marketing can certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best B2C ones.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. What are the objectives of their content?

SEO 120

SEO B2B Thought Leadership B2B Eloqua 120

Webbiquity

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012. Sell something, and you make a customer. by MarketingProfs.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

DivvyHQ

MARCH 28, 2019

But if I’m a marketing executive making resource decisions, and I’m being told that I need to invest in tools and a team of writers and creatives (internal or agency) to produce blog content, I probably need to see more than just traffic numbers from this endeavor. Audience: Who, specifically, is that content for?

Lead Ranking 91

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 91

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 159

Storytelling Tips Marketing & Strategy Paid Search Agency 159

Hubspot

MAY 26, 2017

Clearly, marketers are struggling with producing enough demand for their content. With so many options of platforms for marketers to publish their content and even more ways to promote it, it's hard to know where to focus your efforts. And, do you know the type of content your audience actually wants? What Can You Do?

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101

Magisto

FEBRUARY 26, 2019

Everything is 100% free, and users can easily download the content they want and use the content for personal and commercial purposes. A registration is needed to start downloading video content, but no payment is required. It’s always appreciated when the royalty free video creator is acknowledged for providing content.

Video Marketing 75

Video Marketing Best Practices Paid Search Agency Lead Scoring 75

Online Marketing Institute

JANUARY 16, 2013

26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Content Curation.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

QuanticMind

MARCH 29, 2019

As more devices capable of browsing the Internet came into our pockets and into our homes, people began spending more time on the web, guided to the content they wanted by search engines. With the Internet growing by content and reach, more and more information was readily available and people wanted better ways to search and access it.

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing SEM 40

Single Grain

JULY 22, 2022

We’ve curated the top 10 Web3 marketing agencies and offer guidance on selecting the best one for your blockchain-based business. TABLE OF CONTENTS: ↓ What Is a Web3 Marketing Agency? 1999-2012) is a read-write web where people can read and write content on websites and applications. customer segmentation.

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Single Grain

SEPTEMBER 14, 2022

This article lists the top metaverse advertising agencies that will help you offer a customer-centric metaverse experience to maximize your profits. TABLE OF CONTENTS: ↓ What Is Metaverse Marketing? According to Mark Zuckerberg , “Instead of just viewing content, you are in it. Metaverse Marketing Stats.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Contently

JULY 29, 2016

Last month, in New York City’s Soho neighborhood, global strategic consulting firm Accenture did something that might surprise you: It opened a 10,000-square-foot content studio. Accenture’s shift toward digital content marketing began several years ago with the launch of Accenture Digital in 2013.

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Paid Search Agency 60

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - Z.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

APRIL 12, 2012

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. Others suggested content would never be the king of marketing.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Content 28

Adobe Experience Cloud Blog

JUNE 24, 2013

Customers don’t want to be interrupted (and they’re more empowered than ever). The rise of content marketing. Content marketing is when brands create and distribute content designed to be relevant and valuable to their target audiences, with the objective of driving profitable customer action. What Hasn’t Changed.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Single Grain

MARCH 18, 2020

The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. In this guide, we’ll discuss a recent Google algorithm you’ll need to keep an eye on and why this so-called “Phantom Update” influences your entire content marketing strategy. UPDATED as of March 2020.

Google 144

Google Guidelines Paid Search Agency Content 144

Webbiquity

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Yes, but wait—this one is different.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362