Convince & Convert

DECEMBER 29, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011. (Happy Holidays! This is #2. – Jay).

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Biznology

MAY 20, 2019

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. IBM Watson appeared on Jeopardy in 2011, winning the first place prize of $1 million. Almost nobody had heard of the term back then.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Digilant

DECEMBER 19, 2018

In 2011, most people thought the idea of voice assistants were a useless function, something you could kill the time with as opposed to a practical application. As I mentioned previously, in 2011, when Siri was first released, it was rare that she accurately picked up what you were asking.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

TaylorMadeIn KEW

AUGUST 5, 2018

The inventions of radio, television, and the telephone in the early 1900s enabled us to reach even farther beyond our immediate environs. Scott Brinker has been tracking the MarTech Landscape annually since 2011 and releases a ‘super-graphic’ every spring. In 2011 there were just 150 martech solutions on this chart.

B2B Marketing 54

B2B Marketing Planning Marketing Management B2B 54

ViewPoint

MARCH 13, 2014

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Ruth Stevens, Inbound Marketing is Tough to Scale.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Lead 120

Kapost

APRIL 15, 2016

When the monthly razor subscription service launched in 2011, the founding team decided to produce a hilarious video, which ended up going viral. Ever since, the company has repurposed this content across multiple marketing channels, including television ads on ESPN. One example to follow is Dollar Shave Club.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Biznology

DECEMBER 24, 2012

Some food for thought: in January of 2011, around 100 billion mobile applications existed. Consumers spend more time with mobile apps than they do watching television. Television watching has stayed steady at between 70 to 72 minutes per day for the past three years. Is it time for your business to have a mobile app?

Mobile Marketing 80

Mobile Marketing Television marketing Paid Search Agency Small Business Marketing 80

Convince & Convert

OCTOBER 12, 2013

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. (note: 85% of American adults are online). Even among Americans 65 years old and better, 43% of them use social. So, is it possible that YOUR customers aren’t using social? Conceivably, yes.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Convince & Convert

MARCH 10, 2013

Fueled by the need to go IPO to produce returns for a lengthening list of investors (Twitter raised $800 in its 2011 financing round alone ), the company seeks to become a platform not a tool. But now, the Twitter you know (and presumably, love) is morphing again. That’s a crafty bit of fox watching the hen house. Twitter as Storefront.

Twitter 167

Twitter Digg RSS Television marketing 167

Rain: The Growth Agency

DECEMBER 14, 2020

Tour, 2003 and 2008 matches between the United States and Mexico, and the 2005, 2007, 2009, 2011 and 2019 CONCACAF Gold Cups. Founded in 2011, Impression Sports is one of the leading firms in the business, led by its staff’s widespread industry experience and results-driven approach.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad brokers Lead Ranking 40

Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Enter video storytelling, and let’s dust off that 2011 approach. Brands like IBM , Purina , and New Balance are seeing the fruits of that investment.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Convince & Convert

MAY 27, 2011

It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011. population surveyed; and when presented the choice of abandoning their smartphone or television, 64% of super socials would choose to keep the phone. Tweet me or Tom ( @webby2001 ) to get the URL.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

markempa

AUGUST 19, 2012

But they’re not the most important metrics – they’re this mythical ‘engagement’ that used to be called ‘brand awareness’ in the magazine and television advertising industry.”. MarketingSherpa 2011 Social Marketing Benchmark Report. “Not that those are unimportant,” Baggott counters. Kelly advises to begin with cost. “We

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Tomorrow People

FEBRUARY 1, 2012

In the latter half of 2011, Google rolled out its own social network. Google has pushed their Circles feature extensively in their television advertising campaign. Dubbed Google+, the service is Google's second attempt at a social network. With many similarities to Facebook, Google+ feels familiar and fresh at the same time.

Social Media 120

Social Media Google Media Social Networks 120

Biznology

SEPTEMBER 24, 2012

It can work in direct mail and email, but also in print, on billboards, on television and radio. Last year, in 2011, only 7% said that. By this definition, a direct marketing message can be delivered anywhere. It is truly “media neutral.” And in social media. In fact, social media represent an ideal direct marketing medium.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Biznology

AUGUST 23, 2016

Hell, only computer — where I do all of my working, writing, and editing — is a Lenovo ThinkPad X220 circa 2011. You can write anywhere for now. Stop making excuses and start doing it! I like it, it works, it’s never let me down, and I know it so well that it is completely invisible from my process.

Television marketing 80

Television marketing Creativity Broadcasting Barriers 80

Hubspot

OCTOBER 17, 2018

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. Borders shuttered in 2011 and Barnes & Noble -- Where Amazon’s Jeff Bezos used to have company meetings -- has consistently seen falling shares, revenue, layoffs, and store closures.

First-Mover Advantage 72

First-Mover Advantage Work Management Marketing Management Amazon 72

B2B Marketing Traction

MARCH 1, 2010

Charles Kennedy, SVP of Research, ABC Television Network. The dates will be announced soon; the plan is to have the conference in early March of 2011. In order to change, an organization must have a “burning platform” – something too painful or expensive to continue the status quo. Awakening; 2.) Unraveling; 3.)

Planning 100

Planning Urgency Marketing Television marketing Conference 100

Content Standard

NOVEMBER 9, 2015

Because of competition from online streaming, live television is now the most reliable way for networks to bring in viewers that advertisers can market to. Considering the league has never gone outside of its television partners, this was a bold move. Doin’ it Live. How many viewers is Survivor currently bringing in?

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Content Standard

NOVEMBER 9, 2015

Because of competition from online streaming, live television is now the most reliable way for networks to bring in viewers that advertisers can market to. Considering the league has never gone outside of its television partners, this was a bold move. Doin’ it Live. How many viewers is Survivor currently bringing in?

Marketing Budget 40

Marketing Budget Broadcasting Advertising Agencies Television marketing 40

Biznology

SEPTEMBER 21, 2016

Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. Definitely!

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Contently

JUNE 8, 2016

Fans of Breaking Bad’s morally complicated characters and brilliant writing will surely get their next fix from the television adaptation of the memoir , which follows Carr as he tries to piece together fuzzy events from his years as a crack addict. A 2011 study in the journal Science observed how our brains function this way.

Television marketing 60

Television marketing Video Marketing Studies Research 60

Vidyard

JANUARY 29, 2015

The Future of the Internet is Television None of these companies are strangers to online video. Groupon angered many with its joke about Tibet during the 2011 Super Bowl, and while the controversy blew over, the video lives on thanks to the power of YouTube. Can one get a refund on a $4.5 Don’t believe me?

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

KoMarketing Associates

FEBRUARY 9, 2016

The television series “ How Its Made ” says it all! Ingersoll Rand: SEMA 2011 product comparison. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. Milwaukee Tool: ONE-KEY. Ingersoll Rand: W7150 Cordless Impact Tool.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Litmus

JANUARY 17, 2019

And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). Google Assistant was released two years ago. Microsoft Cortana and Amazon Alexa both came out in 2014. The world of voice assistants has been with us for the better part of a decade.

Email Marketing 81

Email Marketing Amazon Opinions Marketing & Strategy 81

readwrite

OCTOBER 15, 2013

The company rolled out the feature exclusively to verified accounts in 2011 , a move that let brands and celebrities receive direct messages from their users without first following them back. A Twitter spokesperson declined to speak about the situation on the record.

Twitter 40

Twitter Advertising Agencies Television marketing CAN-SPAM 40

Convince & Convert

NOVEMBER 1, 2013

They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. In 2011 when Netflix announced the prospective split of their services into Netflix and Qwikster , they lost about 800,000 of their 21 million subscribers. ” But no audience is truly owned.

Skype 126

Skype RSS Social Media Television marketing 126

Content Standard

MAY 14, 2015

And the stronger the collective tether to smartphones becomes, the more likely it is that television time will diminish. The data shows the trend: In 2011, US adults watched about 4 hours, 35 minutes of TV video programming, eMarketer reports. Consumers are devouring branded online video, the Content Standard previously reported.

Paid Search Agency 40

Paid Search Agency Video Marketing Ads Advertising Agencies 40

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

Buyer Centric: The 20th century brought about the advent of radio advertisements, television, and computers. While traditional approaches and techniques including radio, print, television and more are still relevant, the internet has taken the center stage in terms of usefulness and reach.

Planning 48

Planning Television marketing Paid Search Agency Mobile Advertising 48

Parse.ly

DECEMBER 14, 2021

There was a lot of potential there that went untapped until 2011-2012, when some entrepreneurs carved the Backstage business out of one of these massive trade publishing conglomerates. It’s not about as much about creating one big-budget, 30 second commercial spot that you’re going to run on prime time television anymore.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Marketing Insider Group

JUNE 18, 2010

Radio was not replaced by the television. Augmented Reality For B2B Marketing in 2011?" All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers. But social media has opened up a channel. Other channels have not closed yet.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

SnapApp

MARCH 6, 2012

of adoption is increasing faster than any other group, according to a 2011?Nielsen that television commercials may have a great impact on driving traffic to a?company's In fact, 64 percent of 25-34 year olds own a smart phone and 30 percent of?55-64 55-64 year olds own one. It's the latter group that are turning heads as their rate?of

Mobile Marketing 48

Mobile Marketing Mobile Advertising Work Management Marketing Management 48

readwrite

DECEMBER 19, 2011

MobileMix shows that smartphones are talking up 70% of connected device impressions, ahead of feature phones (14%) and “connected devices” (tablets, television etc.) For individual devices in November 2011, the iPhone had the most ad impressions.

Mobile Advertising 40

Mobile Advertising Television marketing Impressions Mobile Marketing 40

Content Standard

MARCH 30, 2015

hours of linear broadcast television. Video content consumption is up 16 times what it was in 2011. In Defy Media’s latest ACUMEN Report , Millennials between the ages of 13 and 24 were surveyed about their video viewing habits. The research found this age range watches an average of 11.3 What’s a marketer to do?

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

Hubspot

JUNE 1, 2011

The 2011 Social Habit report , just released by Edison Research and Arbitron, provides a valuable dive into the demographics and usage of social media. Television has long been seen as the "first screen" for consumers, though this new data suggests that mobile is battling to become the central screen for Americans.

Social Media 28

Social Media Media Social Networks Television marketing 28

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

In 2011, Target’s collaboration with Missoni sold out in three days, crashing Target’s website with online traffic comparable to Black Friday or Cyber Monday. Target used ads in Vogue, television spots, and social media to promote the collection.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

readwrite

AUGUST 1, 2010

The infomercial for the blanket with sleeves known as the Snuggie has got to be one of the most ridiculed pieces of television ever produced – the parody advertising the “what the f$#@ blanket” has more than 13 million views. Can any marginally-useful product peddled on late night TV ever match its success?

Viral Marketing 40

Viral Marketing Youtube Paid Search Agency Ads 40