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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Instead, organizations should consider planning quarterly 12-week budgets with evaluations to track the results and market environment.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

It all started in 2008, with the launch of GE Reports. Then in 2015, GE broke the mould again by launching a fictional sci-fi podcast, creatively positioning themselves as technological forward thinkers with an engaging story of a cryptography team investigating alien activity. Not exactly a nimble startup. Key Takeaways.

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In Praise of Middle Managers

Salesforce Marketing Cloud

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. We’ve gone a bit sideways, wanting to wire out the role of the human,” Bill Schaninger, senior partner at McKinsey, said on a recent podcast. What does that role look like?

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Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet

QuanticMind

So far, they’ve stuck together and shown more unity than back in 2007-2008. In digital environments, there are more opportunities to get consumers to interact—and for advertisers to see and track those interactions—than we’ve ever had in linear. Will it be a united front among the unions?

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Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

May 12, 2008. From “Stories from the Near Future,&# the 2008 New Yorker Conference. Download conference-video podcasts from iTunes. Watch more videos from the 2008 New Yorker Conference. AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008.

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The Best Job in Social Media

Convince & Convert

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Please Support Our Sponsors.

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Marketing That Helps People? An Interview With Jay Baer

Marketing Insider Group

I’ve started or managed five digital marketing firms since then, including Convince & Convert , which debuted in 2008 to help corporations and agencies make better social media and content marketing decisions. And I do about 75 speaking engagements each year. It’s about the three types of Youtility.

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