iOS 15 is out, but marketers can shake off the loss of email open rates
Martech
SEPTEMBER 21, 2021
” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. I’ve tackled the same issue here on MarTech, most recently several weeks ago in Losing open tracking will not kill email.
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