article thumbnail

Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). Social impact storytelling needs to be a part of your content strategy in 2021. It’s not a nice-to-have anymore; it’s a necessity.

article thumbnail

Financial Brands Are Winning Millennial Audiences Through Ethics and Education

Content Standard

Ethical” might not be the first word to come to mind when we think about investment brands, but if any industry should strive to establish a reputation of trust and confidence , it’s financial services. For more stories like this, subscribe to the Content Standard newsletter. Simply Wall St.

Ethics 46
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[Book Review] A First-Rate Guide to the Power of Choice Architecture

B2B Marketing Directions

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. The content of the book is supported by extensive scientific research.

Ethics 71
article thumbnail

Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008

Buzz Marketing for Technology

On June 11, 2008, leading authorities on the World Wide Web will gather at Rensselaer Polytechnic Institute for an old-fashioned debate with a social media twist. Copyright © 2008 Rensselaer Polytechnic Institute. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world.

Webcast 100
article thumbnail

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. ” By last year, he said , his working life was “consumed” by content marketing. What they’re selling in the market is the ability to co-opt their journalists!

article thumbnail

Becoming an Influencer: Advice From Journalists Who Are Both Writers and Influencers (3 of 5)

ClearVoice

In this series, we investigate the emergence of the influencer, the ethical challenges of writers who tap into this field and the misconceptions of the role. To me, ethics really mean thinking about what is right or wrong, and choosing what is right,” she explains. 'To If you want to be a writer, you need to write every day.

Ethics 105
article thumbnail

Journalists as Buzzword Killers

B2B Memes

A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. But in content marketing, they are disastrous.

Ethics 100