Moz

JULY 16, 2020

Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Click on the whiteboard image above to open a high-resolution version in a new tab! Google makes hundreds of changes a year.

Google 81

Google API SERP Video Marketing 81

Moz

JULY 16, 2020

Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Click on the whiteboard image above to open a high-resolution version in a new tab! Google makes hundreds of changes a year.

Google 81

Google API SERP Video Marketing 81

seo.co

JUNE 18, 2021

Yes, eventually you may discover that your SEO strategy is simply weak and needs to be improved upon, but for the first few weeks, you shouldn’t expect major changes. Did you know that 53% of Google users will abandon a mobile site if a page takes more than three seconds to load? Give the process some time to play out.

SEO 115

SEO Lead Ranking Lead Scoring User-Generated Content 115

Optinmonster

APRIL 23, 2020

SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020. Understanding SEO, or “How Do I Rank Higher on Google?”

Lead Ranking 138

Lead Ranking Lead Scoring SEO Keywords 138

Convert

JULY 28, 2021

Google has been developing its machine learning and artificial algorithms for years and no other company has access to those testing and experimenting capabilities Google does. Following Google’s improvements and developments, SEO has been becoming smarter and more mature as well. Let’s try to figure out.

SEO 145

SEO SERP Trends Keywords 145

Blue Flame Thinking

JANUARY 23, 2020

In October 2019, Google announced a new core algorithm update known as BERT , short for “Bidirectional Encoder Representations from Transformers.” ” Google describes BERT as a state-of-the-art approach for natural language processing (NLP). BERT is known as a deep learning algorithm for NLP.

Intent 52

Intent Google Keywords Purchase 52

B2B Marketing Directions

APRIL 16, 2023

More importantly, the buzz surrounding ChatGPT has ignited an arms race among tech companies to develop and roll out new or enhanced applications enabled by artificial intelligence. Google, Salesforce, Hubspot, and a host of other firms have also recently announced new or enhanced applications featuring generative AI capabilities.

Marketing AI 40

Marketing AI Marketing Automation Services Statistics Paid Search Agency 40

Moz

AUGUST 31, 2020

Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). While PA has always fluctuated with changes in the link graph, we’re introducing a whole new method of deriving the score. What's changing.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

Moz

FEBRUARY 4, 2019

Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Learn more about the new DA. What’s changing? Posted by rjonesx.

Domain 70

Domain Lead Ranking Lead Scoring CAN-SPAM 70

Moz

FEBRUARY 4, 2020

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." On January 23, Google announced a significant change (which rolled out globally on January 22).

Positioning 72

Positioning De-duplication CTR SERP 72

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.

SEO 93

SEO Marketing AI Trends SERP 93

Moz

JULY 16, 2020

Posted by Cyrus-Shepard There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Click on the whiteboard image above to open a high-resolution version in a new tab! Google makes hundreds of changes a year.

Google 63

Google API SERP Video Marketing 63

Moz

SEPTEMBER 10, 2019

Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. Why did Google change nofollow?

Google 86

Google SEO Wikipedia Lead Scoring 86

Kevin Indig

MARCH 28, 2023

Kevin Indig • 7 min read The 10 SEO ranking factors we know to be true Google only confirmed 10 SEO ranking factors publicly in its history. Kevin Indig • 11 min read Patters of SERP Volatility SERP Volatility follows distinct patterns that can change overnight. These days, we have to test everything.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Hubspot

JUNE 9, 2017

Google knows that -- and now, it wants to prevent that from happening to Chrome users. Last Monday, Google announced that it would further crack down on websites that feature intrusive ads like these. What's New in Google Ad Blocking. That’s because ads like these tarnish your online experience. They’re intrusive.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Moz

DECEMBER 25, 2019

If chocolate popcorn sounds new and unfamiliar to you, I implore you to check out the Cinerama in Seattle's Belltown neighborhood the next time you're in town for MozCon. It is life-changing. Top keywords according to Keyword Explorer: seo 2019 (#3, 501–850), seo best practices 2019 (#3, 501–850), homepage seo 2019 (#1, 0–10).

Domain 53

Domain Best Practices Keywords SEO 53

Moz

SEPTEMBER 24, 2019

Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be "self-serving." It wasn't clear at the time when this change would be happening, or if it had already happened. Review drops by category.

Google 50

Google SERP CAN-SPAM CTR 50

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. Here's where we'll keep a timeline all year long of Google's major changes, and what each means for your business.

Google 59

Google Lead Ranking SERP Lead Scoring 59

KoMarketing Associates

DECEMBER 1, 2015

How we solved it: For one of our clients, we publish a weekly “video gallery” blog post, which typically includes 5-10 short videos accompanied by text that we feel will be helpful to our reader base. However, in today’s age of new marketing and advertising tactics, success can be measured at a broader business level.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

ConvertKit

JUNE 21, 2021

A solid launch process for a new product starts early. The ability to launch a product without worrying about social media algorithms limiting your reach ( and sales ). If you already have an email list, you can send out a survey with tools like SurveyMonkey or Google Forms. Enter our product launch timeline. Philip Miller.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

RebelMouse

JULY 13, 2018

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. All of the new updates leverage machine learning to automate ad placement and further eliminate guesswork from ad strategy. Search is getting smarter.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. This is simply because the world of SEO and the way Google is presenting data has changed.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Pearl Digital Marketing

OCTOBER 27, 2019

On the 25th of October 2019, Google announced BERT. This was introduced as a significant improvement in the way Google understands search queries. Well, Google themselves described BERT as the most significant leap forward for them in the past 5 years, and one of the biggest advancements in the search engine’s history.

Intent 40

Intent SEO Google SERP 40

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. This is simply because the world of SEO and the way Google is presenting data has changed.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). In late 2008, Google announced the release of their crawl error report in Webmaster Tools.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). In late 2008, Google announced the release of their crawl error report in Webmaster Tools.

Link Building 120

Link Building Tactics Ad Building B2B 120

Convince & Convert

JANUARY 11, 2016

A new year brings along new opportunities and new challenges. The SEO world, too, is preparing to combat unexpected threats, especially from various Google penalties. Whether you like it or not, websites in variety of niches depend on Google for a high percentage of their traffic. Image via BigStockPhoto.com.

Google 110

Google Ideal Customer Profiles Guidelines Mobile Marketing 110

Nuvi

FEBRUARY 8, 2022

– February 8, 2022 – Reputation, the global leader in Reputation Experience Management (RXM), announced new research detailing consumer preferences when choosing a new healthcare provider. Consumers cite insurance acceptance, location, and patient reviews as the most valued criteria for a healthcare provider .

Research 40

Research Loyalty Ideal Customer Profiles Customer Surveys 40

Valasys

MAY 13, 2020

The latest addition to the series of Google’s core algorithmic updates, following the January 2020 core update, is the May 2020 core update that was rolled out on May 4th around 3:50 pm ET on Monday. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Lenny's Newsletter

SEPTEMBER 5, 2023

How to find and win your first 10 customers 1. Half of the first 10 came through Sean [Lynch, co-founder]. Sean was like, ‘Hey, let’s go talk to all these ex-Dropbox people who are at new companies and see what they think.’ When joining communities, focus first on adding value to the community.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

RebelMouse

DECEMBER 17, 2018

A Chorus Line of Failures: Mic's Layoffs Speak Volumes Millennial-driven news publisher Mic laid off most of its employees, around 60 to 70 people, in late November 2018. The media company's remaining leaders then announced plans to sell the rest of Mic 's assets to Bustle Digital Group for an estimated $5 million.

Paid Search Agency 41

Paid Search Agency Companies Media Custom Publishing 41

DAGMAR Marketing

OCTOBER 31, 2019

Google announced a change to its search algorithm earlier this week that shows how much better the search engine is getting at understanding searchers’ queries. Google says BERT will “help Search better understand one in 10 searches in the U.S.” It’s about understanding natural language.

Google 53

Google Traffic Search Marketing SEO 53

Moz

SEPTEMBER 13, 2020

these tools are amazing for finding new keywords to target, variations, seeing their search volume, generating keyword ideas, and more. Google Trends ? Google Search Console ? Passing link equity between these pages signals to Google that these pages are worth showing to the user. Cost: They offer a 7 day trial for $7.

SEO 64

SEO Optimization De-duping Keywords 64

Hubspot

APRIL 20, 2017

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. This event is when Facebook typically announces new products and innovations marketers and developers can use to connect in different ways.

Marketing AI 74

Marketing AI Conference Facebook Broadcasting 74

KoMarketing Associates

NOVEMBER 18, 2014

With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. We’ve been covering industry news (i.e.,

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Hubspot

DECEMBER 14, 2022

In this article, you'll learn what experts think about the future of cashless payments, payment methods on the horizon, and companies that are already making the change. Google Pay. To minimize direct contact, people gravitated towards payment methods that didn't require the use of physical money, like bank cards and payment apps.

POS 80

POS Enterprise Management Tools Work Management 80