Sat.Jan 14, 2012 - Fri.Jan 20, 2012

Fearless Competitor

Trending Sources

Buyer Personas are the Foundation upon which Demand Generation is Built

Fearless Competitor

Looking to improve revenue results? Then don’t blast out emails or buy PPC ads. Instead, invest in the foundation of great B2B marketing programs – Buyer Personas.

6 Tips For Building a High Quality Blog Following

Fearless Competitor

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Educating B2B Marketers Every Week | Mad Marketing TV

Fearless Competitor

Mad Marketing TV – the most TV-like show in the industry, bring you top marketing experts every week. These top experts share important marketing advice every B2B marketer can take and use immediately. Let me introduce you to the superb companies behind the show. Please check all of them out.

Laugh and Learn with Find New Customers – Episode 57 | Marketing Words

Fearless Competitor

In his weekly B2B marketing show, Jeff Ogden of Find New Customers ( [link] ) shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our weekly Mad Marketing TV show.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Find New Customers salutes the late Dr. Martin Luther King, Jr.

Fearless Competitor

On this day, Find New Customers wishes to recognize the great work of the late Dr. Martin Luther King, Jr. and share the meaning of the holiday, from his wife, Coretta Scott King.

Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012

Fearless Competitor

“ You’re not an expert when you say you are. You’re an expert when others say you are.” ” told to me by Ardath Albee of Marketing Interactions. I agree. This is why winning awards like this matters. OpenViewLabs published a list of the top sales (and marketing) experts.

The World’s Best Marketing Program?

Fearless Competitor

Since Find New Customers is like most young companies, we cannot spend a fortune on Google Adwords, display ads and more. But there is one thing we are doing that is earning acclaim for Find New Customers far and wide.

4 Free “Cheat Sheets” on B2B Demand Generation from Find New Customers | No registration needed

Fearless Competitor

The b2b demand generation company Find New Customers is pleased to share free “7 Keys cheat sheets” on important topics in. B2B demand generation. They all are 100% free with no registration needed. Just click the links below. 7 Keys to Social Media Success. A simple 2 page guide to getting results from social media. 7 Keys to B2B Lead Nurturing Success. A simple 2 page guide to critical elements in lead nurturing. 7 Keys to B2B Lead Scoring Success.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

We’re Changing Our Image

Fearless Competitor

The lion symbol we are using will soon be changed. It was brought to my attention today that Robert Terson uses the lion image in his book, Selling Fearlessly. That did not occur to us when we discussed using it. I thank Robert for the call to bring this to my attention and I have asked my graphics designer to come up with something else. Interviews & Guest Appearances

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B2B Demand Generation Expert Brian Carroll to appear on Mad Marketing TV

Fearless Competitor

Mad Marketing TV – the most TV-like show in the industry is fortunate to have world-class guests. One of those is Brian Carroll. We’re honored to have Brian on our show. Brian Carroll. Brian is the CEO of InTouch and the former President of Carroll Communications.

Find New Customers Fan of the Month – Paige O’Neill

Fearless Competitor

Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than marketing expert Paige O’Neil of Aprimo. Paige has been a strong supporter for a long time and we’re honored to recognize her this month. Paige is Vice President of Marketing at Aprimo , based on her Linkedin profile.

How Big Should Our Marketing Budget Be?

Fearless Competitor

I was recently asked this question by the VP of Marketing at a young software company. As we enter 2012, budget planning is going on – good time to share this. “ For a software company, what percentage of revenue should represent our marketing budget? ” Good question, but instead of a rough rule of thumb like 4% of revenue, Find New Customers suggests you do a few calculations to arrive at more specific outcomes. What is your revenue goal for the next 12 months?

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution.

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24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever.

7 reasons every job-seeker needs to blog

grow - Practical Marketing Solutions

Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of.

Is New Google like the New Coke?

grow - Practical Marketing Solutions

A guest post by {grow} community member Helen Brown. Let me tell you a story: Back in the 1980s there was a brand war, and it was a big deal at the time. Named the Cola Wars, it was a knock-down, drag-out fight to decide which of the two mega brands of cola was better, Coke or Pepsi.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring.

Why Your Content Will Never Be Good Enough

Digital B2B Marketing

Quite simply, the marketing content you create will never be good enough. You will need to produce better content every single day. Today, someone trumped your content. Just now, they become a more useful source of information to your audience.

14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers.

B2B Social Media Opportunities [#B2Bchat Recap]

Digital B2B Marketing

In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Learning From Big Social Media Blunders

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. Advertising Age just published its Book of Ten’s issue. In it they chronicle this year’s Top 10 Social Media Blunders. The list is entertaining and disheartening.

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.”

Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge.

9 Questions You Need to Ask When Developing Buyer Personas

Hubspot

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and the sales team needs to know to whom they are selling.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Have you become a STOP SOPA lemming?

grow - Practical Marketing Solutions

The current controversy over the Stop Online Piracy Act ( SOPA ), also known as U.S. House Bill 3261, is highly disturbing on several levels, and the actual bill might be the least of our worries, in the long-term. I am against piracy, but I’m also against this bill.

Make the Short List by Connecting with Content

Savvy B2B Marketing

With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area.

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Live Blog: How to Make Collaboration Cook

Paul Gillin

When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. Effective deployment strategies demand a mix of promotion, training and tolerance of the adoption strategies that employees choose.

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Top Internet strategy, marketing and technology links for the week of January 14, 2012

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of January 14, 2012… . Some Do’s and Don’ts of Social Updating (Marketing Profs Daily). Forget Blogging as Usual: 5 Outrageous Tips for Super-sized Attention (ProBlogger).

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Blogging and the fairness challenge

grow - Practical Marketing Solutions

A dear friend was recently lamenting that her blog had become nothing but blah, blah, blah. There was no commentary, discussion, or meaningful debate. But ironically, she said that it was not her style to “take a stand” on any issue. She would rather go with the flow.

2 Recent Reports Show Mobile Ads And Apps Are Hot!

B2B Marketing Insider

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011.

A Checklist for 2012 Content Marketing Plans

Writing on the Web

2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012.

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Savvy Toolkit - Getting Trendy with It

Savvy B2B Marketing

Early January can be a frustrating time waiting for the corporate gurus to decide what the 2012 priorities are and what we will spend our time on this year. I too have been interested in a number of "trends" blog posts recently.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.