Sat.Oct 14, 2017 - Fri.Oct 20, 2017

Leveraging Predictive Analytics Begins with Deciphering the Data

Reachforce

Sometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair.

Martech and the modern marketing org (study results)

chiefmartech

At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition.

Trending Sources

Putting Purpose Over Profit: Marketing Lessons from Purpose-Driven Brands

Marketing Insider Group

Purpose-driven brands such as Google, 3M and Chobani are all in on a little marketing secret. The best way to make money is to not prioritize profits. This is because the only way to become successful – and to sustain that success – is to have something that is unaffected by external forces as the foundation of […]. The post Putting Purpose Over Profit: Marketing Lessons from Purpose-Driven Brands appeared first on Marketing Insider Group. Content Marketing

How Mobile Marketing + Email Pack a Punch for Marketers

Modern B2B Marketing

It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there.

SMS 15

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

Families of devices multiply publisher’s powers to control the world

Biznology

Lesson for leaders. Today’s devices limit their users to what the designers and their apps enable. Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth.

Why NOT to be a Data-Driven Marketer

Leadspace

This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. Hear me out.

Meet Voula V, Head of Talent Acquisition at ScribbleLive

ScribbleLive

Culture is what makes an organization unique – the character, personality, and sum of its values, traditions, beliefs, interactions, behaviors, and attitudes. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey.

Should You Be Using Augmented Reality in Your Marketing?

Marketing Insider Group

Augmented reality is making huge waves in the world. Thanks to Pokémon Go, millions of people got to experience a basic version of augmented reality software. The fact that smartphones can provide an AR experience to everybody opens up a ton of possibilities across tons of industries, not just games. So, the obvious questions become: […]. The post Should You Be Using Augmented Reality in Your Marketing? appeared first on Marketing Insider Group. Social Media

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Wizaly Offers a New Option for Algorithmic Attribution

Customer Experience Matrix

Wizaly is a relatively new entrant in the field of algorithmic revenue attribution – a function that will be essential for guiding artificial-intelligence-driven marketing of the future. Let’s take a look at what they do. First a bit of background: Wizaly is a spin-off of Paris-based performance marketing agency ESV Digital (formerly eSearchVision).

Vidyard Extends Leadership in Powering the Video-Enabled Business

Vidyard

Boston University, Box, DTS, Graydon Holding NV, Mimecast, New Scientist, RBI, Silk Road, Software AG, Talentsoft, Tungsten Network, Wandera and others join Vidyard’s growing roster of top global brands embracing video to transform marketing, sales and customer service.

B2B Buyers Invest in Solutions To Generate a Competitive Advantage

KoMarketing Associates

B2B marketers use a wide array of tactics to reach out to their target audience, but what are buyers specifically looking for in products and services? To learn more about B2B buyer preferences, Aberdeen Group recently conducted the “What Do B2B Buyers Want?” report with PJA Advertising and Marketing. They surveyed 250 B2B buyers to assess what they look for from marketers. The majority of respondents (42.3

How to Buy ABM: Part 3 – Evaluating ABM Vendors

Engagio

In part 1 of How to Buy ABM, we covered how to sell ABM to your executive team and board of advisors. We walked through the essential elements of a good internal selling presentation; then we gave you a presentation you can use to help convince your team of the power of ABM.

RFP 1

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Why Should Marketers Be Investing in Brand Experience?

Experience Marketing Insights

Weighing in on the value of the medium

7 Key Ingredients to Build the Perfect Creative Brief

Kapost

The never-ending quest to improve productivity can have a fairytale ending when teams maximize a simple and powerful tool: the creative brief outline. One of the biggest challenges for collaborators.

Content Pros: How Concord is Turning Heads with Content

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast.

How to Create Content That Actually Performs, According to the GM of Vox Creative

Contently

Over the last few years, Vox Creative—the native ad arm of Vox Media—has shot to the A-list of native advertising options, earning perhaps the best reputation of any shop not named T Brand Studio.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.