Marketing Monkeybusiness: 5 WOM Antics to Avoid

Oracle

Last Friday I guest posted on Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies. While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth. If you engage in any of the practices below, you might want to rethink them.

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Why Marketing And Customer Success Are Your Brand’s New Super-duo

Influitive

Brands should be investing in effective, empathetic service teams if they want to generate more positive word of mouth in our. Customer Success Customer Success Teams ABM advocacy advocacy marketing advocate marketing advocate marketing program advocates B2B advocates b2b customer experience B2B marketing CS customer engagement customer experience customer experiences customer marketing customer success reviews social media WOM word of mouth

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Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina

Marketo

Jeff is President of the sales lead generation company Find New Customers. He’s also the Creator and Host of the syndicated TV on the Web show, Marketing Made Simple TV. Word of mouth is generally considered to be the most powerful form of marketing available. But too often it is poorly understood, especially since most of us look at it from the lens of our experiences. But it is also a lot of hard work.

B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

B2B Lead Generation

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. Where do you think WOM fits into a traditional lead generation strategy ?

B2B Lead Generation Blog: How to leverage word of mouth for more leads

B2B Lead Generation

« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic.

B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

B2B Lead Generation

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. Word of mouth is all about our reputation.

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

B2B Lead Generation

This is especially important in generating postitive word of mouth (WOM) too. There are a number of things you can do to share your expertise and establish a reputation for creating value. Thought leaders often do the following things; they write, speak, do research, analyze trends, and openly share insightful ideas with people (regardless of their timing to buy). This is especially important in generating postitive word of mouth (WOM) too.

B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Now you should have a pretty good map of the people you need to know. The result, many go through phases of feast and famine.

How to Optimize for “Direct” Website Traffic

Webbiquity SMM

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits. Offline Drivers of Direct Visits.

A Back To School Lesson For CMOs

Oracle

But the fact is all of us — CMOs or not, should always be learning. Perhaps this lesson is more of a reminder for some. But the fact remains this is something we all need to be aware of. You Have My Word On It. In fact I KNOW it's referred to it that way because I use that term when describing word of mouth marketing and advertising. Two-thirds of consumer WOM conversations are occurring face-to-face in the offline world.

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Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Zappos was founded in 1999 and sold to Amazon for $1.2

Influencer Marketing Strategy: 4 Influencer Outreach Steps

Markempa

Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). Most of us know this as influencer marketing or influencer development.

Positive Customer Experience Drives Revenue

Nuvi

Customer Experience is the perception a customer has of your brand. But what is the real impact of customer experience on the bottom line? A multi-industry study evaluating the impact of customer experience improvement over a three-year period for companies with $1 billion in annual revenue shows how customer experience generates specific loyalty behaviors such as how likely clients are to: . Word of Mouth Marketing.

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Influence development is a practice of building relationships with key individuals who have influence over your buyers’ decisions. This will give you a pretty good map of the people you need to know.

Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? The fact of the matter is, WOM is the most effective form of marketing; all other forms of marketing and advertising have WOM to thank for their success stories.

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How AI Can Transform Poor Customer Service for the Airlines Industry

Martech Advisor

As the world of aviation is witnesses an unprecedented digital transformation, managing expectation of digital-savvy customers have never been trickier before. With customers being the real captains of airline businesses, it’s hard to predict the opportunities and pitfalls.

A Step-by-Step Guide for Resharing Content on Instagram

ClearVoice

million users join the platform by 2020 with a projected growth of 4.5 With so many users, there is an overflowing amount of content that is being distributed. percent of U.S. For Instagram, this can be the process of reposting or resharing other individuals’ posts.

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Big List of Digital Marketing Acronyms

TrueInfluence

How many of these digital marketing acronyms do you know? CAN-SPAM = Controlling the Assault of Non-Solicited Pornography and Marketing. CLS = Cumulative Layout Shift – One of several factors related to web page UX. SSOT = Single Source Of Truth.

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Automotive Digital Advertising: 7 Strategies to Drive Sales in 2021

Digilant

These savvy shoppers are now completing most of their research online and only going to a dealership to get a sense of how the vehicle drives. Pages should look and function property, regardless of the device benign used.

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Automotive Digital Advertising: 7 Strategies to Fuel Sales in 2021

Digilant

These savvy shoppers are now completing most of their research online and only going to a dealership to get a sense of how the vehicle drives. Pages should look and function property, regardless of the device benign used.

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Automotive Digital Advertising: Key Strategies to Fuel Sales in 2021

Digilant

These savvy shoppers are now completing most of their research online and only going to a dealership to get a sense of how the vehicle drives. Pages should look and function property, regardless of the device benign used.

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Video is The New King of Influencer Marketing

Vidyard

Most of us now know that one of the most effective ways to build an audience and create credibility is to collaborate with relevant industry influencers. If you have a genuine following and a consistent stream of helpful content and insights, one of the key ways you can accelerate your influencer status is by investing in video. In fact, WOM­-inspired marketing can produce 37% greater customer retention and twice the amount of sales when compared to paid advertising.

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Jay Baer on Turning Customers into Content Marketers with Talk Triggers

DivvyHQ

Who is capable of promoting your brand most effectively? Nothing can match the genuine, authentic impact of a recommendation from unbiased peers, colleagues, or friends. This is both intuitively obvious (wouldn’t you take the word of a trusted acquaintance over just about any corporate messaging?) Jay Baer has devised one with his “Talk Triggers” system, which was the subject of his newest book ( a highly recommended read ).

How to Measure the Two Dimensions that Have the Greatest Impact on Improving Brand Equity

Measure Up Marketing

This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. As are result, we turned to some of the pioneers in the brand measurement space to provide a foundation for how to measure brand equity in a customer-driven environment. According to Aaker, brand loyalty adds considerable value to a firm because it provides a set of habitual buyers for a long period of time.

Engage the Social Buyer Persona

Tony Zambito

When the term “engage” is used in a business context, there can be a tendency to think of engaging as an act we do to others.    The buyer being the object of engaging.  The underpinning of a new meaning being that of the social buyer “chooses” to engage – as in the buyer chose to engage with ABC Industries.    Adopting a view that buyers today choose the types and levels of engaging that are available to them.

Netflix, Google, Snapchat Among Brands to Leverage Stranger Things Product Placements: Marketing Lessons From the Upside Down

Martech Advisor

The third season of Stranger Things debuted in July 2019 and set new viewership records in just the first few days. The third season of Stranger Series premiered on July 4, 2019, on Netflix, and the American sci-fi horror web series set new viewership records within the first four days of its release. are featured in the third season of the TV show set in the ‘80s. Learn More: At Risk of Becoming Your Industry's Blockbuster Video?

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Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. In the case of social customer support I would argue that this is the single best place to focus your social media efforts since it can reduce customer churn and increase retention rates faster than any other program we have ever seen before.

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5 Shared Traits Among Today’s B2B Buyers

KoMarketing Associates

Without a clear understanding of who it is you’re selling to, your marketing team’s initiatives will likely be released into a deep abyss of information, and turn into “stuff,” especially online. With this challenge in mind, I’m going to share some of the traits (backed by data) that I believe will help paint a clear picture (one that will hopefully be more accurate than Tom Brady’s courtroom sketch ) of today’s B2B buyer. “Without a strategy, marketing is just stuff.

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It pays to provide Support with Social Media

Buzz Marketing for Technology

If you look deeply at the Customer Experience as they did what they found was that 91% of executive would agree that the customer experience was critical or very important to their business. The issue of the customer experience always becomes how do we improve it and how are we going to pay for it – since the contact center is typically considered a cost center. Why not be on the winning side of that equation.

How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Marketo

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. Some key findings: Overall use of social media in buying is still somewhat low. Responders said that “word of mouth” (WOM) is the most useful source of information, and it is used at every stage of the buying cycle.

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Most of the time when I am talking with other B2B marketers they seem to be taking classic approach to social media and treating it like just another media channel posting press releases, sharing events, posting videos and expecting to see instant results like they get with other online media like banners, text links and search.

5 Ways Product Labels Can Help Your Branding

Altitude Branding

Labelling is an essential part of your business process. In fact, it is a part of your product and brand. Labelling pronounces a host of conveniences during a number of core business activities such as logistics, warehousing, and showroom displaying. Not only the efforts of your staff reduce, but also the cost and time involved in the management and sorting the products repress considerably with right labelling practices. Spread the word.

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8 Things Social Media Listening Can Do For Your Brand

Oktopost

Regardless of which platform, it’s almost impossible to grow a brand’s online presence without a social media presence. And social listening can help you aid in both the growth of your brand and supporting customers. 7 – Stay On Top Of Competitors.

15 Ways That Customer Testimonials Can Help to Grow Your Business

Unbound B2B

Customer testimonials are one of the most influential marketing tactics you can use to achieve these goals. There are several studies to support that as a form ofword of mouth (WOM)” marketing, testimonials carry a lot of weight. In one such study , AC Nielsen polled 30,000 consumers, 83% of whom “completely or somewhat trust the recommendations of friends and family” and 66% value opinions posted online. Notice the use of “I”.

How to Use Engagement Marketing to Acquire More Customers

Single Grain

Customer acquisition is a major goal for most businesses, and there are plenty of ways that brands go about finding, connecting with, and gaining new customers. In other words, you aren’t just shouting a message at people and hoping they read it. The 5 Types of Engagement.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs. In this post, I’m going to focus on content for the early stages of the buy cycle. You should spend considerable amount of time in planning your strategy for effective lead scoring.

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation

So rather than go on a screed about it, I thought Id share some tips on what Ive learned from promoting dozens of web events. Ive seen many marketers ruin their lead generation performance by rushing an unqualified list of attendees to their sales team. On average, 5% to 10% of attendees are sales ready opportunities. Plus most sales people will only call 15% to 20% of that list anyway. On average, 5% to 10% of attendees are sales ready opportunities.